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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: October, 2016
Oct 25, 2016

Welcome to episode 70 of the Food Blogger Pro podcast! This week, Bjork chats with Steve Chou from MyWifeQuitHerJob.com about building two eCommerce businesses - one that sells physical products, and the other that sells digital products.

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Steve’s wife Jennifer decided to quit her job in 2007, and within one year replaced her six-figure income with an eCommerce business selling physical products. Steve started blogging about how she did it and later quit his job - fully replacing his salary - with an eCommerce business selling digital products.

These two businesses had one thing in common: they were eCommerce businesses. Everything else, from the customer acquisition to the time it took to generate a decent income, varied widely. However, Steve and his wife have learned a lot over the last few years running their two eCommerce businesses, and today Steve is here to share some of his knowledge with us.

In this episode, Steve shares:

  • What two businesses he and his wife run
  • Why one business wasn’t as profitable as the other in the beginning
  • How to find what products to sell
  • What it’s like working with vendors in foreign countries
  • Whether he would recommend selling physical or digital products
  • What the best way is to sell your first physical product
  • What FBA is and why you might use it
  • Why they stopped selling on eBay
  • How he markets their digital and physical products

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Oct 18, 2016

Welcome to episode 69 of the Food Blogger Pro podcast! This week, Bjork chats with Jocelyn Delk Adams from Grandbaby Cakes about growing her audience and building her brand by way of National TV.

If you’ve ever dreamed of being a TV star, starting a food blog probably wasn’t your first idea for how to get there. However, for Jocelyn Delk Adams of the popular blog Grandbaby Cakes, her food blog was just the ticket she needed.

Jocelyn started her TV career with her local TV channels, then slowly moved up to the big networks. She’s now been seen on National shows such as Rachel Ray and the Today Show. She loves where her experiences have taken her and attributes much of her blog’s success to her effort to get her blog in front of new faces via TV appearances.

In this episode, Jocelyn shares:

  • How she transitioned from running her blog as a side-gig to a full-time thing
  • How she secured a contract with Pillsbury after just 5 months of blogging
  • Why she thinks of her business as a brand, not a blog
  • Whether people are natural-born TV stars or not
  • What kind of equipment to expect to have on hand on TV
  • Why TV appearances can help you attract brands
  • Why she decided to create a Craftsy class
  • How she got to be on national TV
  • Whether she enjoys the hustle, or if she does it because it’s necessary

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Oct 11, 2016

Welcome to episode 68 of the Food Blogger Pro podcast! This week, Bjork chats with Nick Loper, founder of Side Hustle Nation, about making money with your projects on the side.

The majority of bloggers aren’t doing it full time. In fact, many bloggers fit blogging in between their hectic schedules that includes a full-time job, kids, and hobbies.

However, the dream of earning an income from blogging still persists, but many wonder if it’s possible to do when it’s just a side gig.

Nick Loper, founder of Side Hustle Nation, says it’s totally possible. He has successfully run a number of side hustles that contributed to his monthly income, all while having a full-time job. He’s been so successful at it, in fact, that he created his own full time job just showing people how to create an income from their own side hustles, and today he’s here to give us some tips.

In this episode, Nick shares:

  • What a side hustle really is
  • What his first side hustle taught him
  • Where Nick makes money from his website
  • How you can make more money with your food website
  • Why working for free is sometimes a good idea
  • How people in all different industries have made successful side hustles

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Oct 4, 2016

Welcome to episode 67 of the Food Blogger Pro podcast! In this episode, Bjork talks with Amy Roskelley from Super Healthy Kids about scaling her small business into a thriving brand by building a team.

So many bloggers dream of building a team to help them run their blog. However, it often gets put off in the name of waiting to find success. Unfortunately, putting off on growing a team can hamper your ability to find “success,” while choosing to grow your team can really propel your forward.

Amy from Super Healthy Kids plodded along quite well with her blog for many years before starting to build a team. However, after she joined a partnership with her now-co-owner Natalie, she found herself free to pursue more of the things that she was really good at. Each subsequent hire has allowed Amy to fine-tune her skillset in certain areas while letting others do the work she wasn’t as passionate about, but they were.

Since building a team, Super Healthy Kids has grown in amazing ways, and today Amy is here to tell us all about it.

In this episode, Amy shares:

  • How her blog supported her larger vision for her business
  • Why it took her so long to turn a profit
  • How she secured a consistent revenue stream with a membership aspect of SHK
  • How she found and hired her business partner
  • How hiring someone else to do a specific task liberated her
  • What the turning point was that took her from “getting by” to “wildly successful”
  • Why she needed to separate work and the other parts of her life
  • How her revenues have increased though traffic has gone down

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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