Info

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
RSS Feed Subscribe in Apple Podcasts
The Food Blogger Pro Podcast
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: January, 2023
Jan 31, 2023

Being intentional with your social media use, navigating vulnerability in the online space, and launching a newsletter on Substack with Leslie Stephens from morning person newsletter. 

-----

Welcome to episode 394 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Leslie Stephens from the morning person newsletter about social media addiction and launching her Substack newsletter.

Substack Newsletters and Social Media Use

As content creators, many of us have a love/hate relationship with social media, and know just how addicting it can be. And that’s what we’re chatting about today with Leslie Stephens!

Leslie is the writer behind morning person newsletter, and she joined Bjork on the podcast to talk about her decision to study social media addiction, and how her studies have influenced the choices she has made with her popular Substack newsletter.

In this episoide, you’ll learn about how to be more intentional with your social media use, how to navigate vulnerability in the online space, and why you might consider launching a newsletter on Substack.

In this episode, you’ll learn:

  • How Leslie started her career as an editor at Food52

  • What she learned while working as an online creator for a major lifestyle brand in LA

  • Why she decided to pursue a Masters with a focus on Social Media Addiction

  • Why social media is so addictive and how to be more intentional when using it

  • Why she started her morning person newsletter on Substack

  • The pros/cons to the Substack platform

  • How she found her newsletter niche and grew to thousands of paid subscribers in just one year

  • How she navigates sharing her personal life and setting boundaries online

Resources:

-----

This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jan 24, 2023

How passion and growth are connected, how to reinvest in a website, and growing a loyal audience with Maurizio Leo.

-----

Welcome to episode 393 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maurizio Leo from The Perfect Loaf about business growth through passion.

How Passion and Sourdough Feed a 9 Million Pageview Food Blog

From co-founding and running a popular phone app to starting a sourdough blog that now gets 9 million pageviews a year, Maurizio Leo is a busy guy.

But everything he does is deeply rooted in passion, and you’ll hear why forming businesses around that passion has been crucial for his business growth and consistency in this conversation today.

If you’re looking for ways to diversify your income, growth strategies, or simply some inspiration to help you work towards your goals, you’ll get it all in this episode!

In this episode, you’ll learn:

  • About his background in computer science
  • How he transitioned to working in the food space
  • How the passion and growth are connected
  • What his schedule looks like as an owner of two successful businesses
  • At what point Maurizio knew The Perfect Loaf could be a business
  • How the pandemic impacted The Perfect Loaf’s traffic
  • How he reinvests in the site
  • Why he decided to offer a membership
  • What the process of writing a cookbook was like
  • What Maurizio is anticipating in the next few years

Resources:

-----

This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Jan 17, 2023

Dealing with hacked Instagram and Facebook accounts and tips for securing your own social media accounts with Bjork Ostrom.

-----

Welcome to episode 392 of The Food Blogger Pro Podcast! This week on the podcast, Bjork explains how the Pinch of Yum Instagram account got hacked and eventually recovered.

Pinch of Yum’s Hacked Instagram Account

Last month, Bjork and Lindsay went through something we all fear as content creators: they completely lost access to the Pinch of Yum Instagram account after Lindsay’s Facebook account got hacked. Talk about a scary situation!

They were eventually able to get the accounts recovered, but they went through a few very stressful days trying to get everything sorted out. In this episode, Bjork shares the entire story of how this happened, how they were able to recover the accounts, and what measures they’re taking to prevent this from happening in the future.

Last but not least, Bjork also provides some tips for how you can secure your own social media accounts to hopefully avoid a situation like this.

In this episode, you’ll learn:

  • How Lindsay’s Facebook and Instagram accounts got hacked
  • How two-factor authentication works
  • How they were able to get the accounts recovered
  • Tips for securing your own social media accounts
  • How phishing works

Resources:

-----

This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jan 10, 2023

Working with a literary agent, writing a cookbook proposal, and going through the cookbook publishing process from start to finish with Sally Ekus from The Ekus Group.

-----

Welcome to episode 391 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Ekus from The Ekus Group about what the cookbook publishing process looks like.

Behind the Scenes of the Cookbook Publishing Process

As food bloggers and food creators, many of us dream about writing our own cookbooks one day. But what does it take to get a cookbook deal, and what does the cookbook publishing process actually look like?

That’s what we’re chatting about in this interview with Sally Ekus! She’s a literary agent at The Ekus Group and has brokered over 300 book deals with top publishers across the country.

In this episode, you’ll learn what she does as a literary agent, what steps are involved in the cookbook publishing process, how to set yourself up for success to potentially write a cookbook in the future, and more.

In this episode, you’ll learn:

  • How Sally became a literary agent
  • What she does at The Ekus Group
  • Why cookbook proposals are so important
  • How to set yourself up for success to potentially write a cookbook
  • Why the topic for a first cookbook is so important
  • How advances and royalties work for cookbooks
  • What the differences are between frontlist and backlist titles
  • What cookbook marketing and publicity look like
  • What steps are involved in the cookbook publishing process
  • How long it typically takes to write a cookbook
  • What she teaches in her How to Write a Cookbook course
  • Why writing a cookbook can lead to many other opportunities

Resources:

-----

This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jan 3, 2023

Overcoming feelings of burnout, becoming a full-time content creator, and creating multiple revenue streams with Karishma Pradhan from Home Cooking Collective.

-----

Welcome to episode 390 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karishma Pradhan from Home Cooking Collective about how she overcame burnout and built a successful career as a food creator.

Overcoming Burnout and Building a Successful Career as a Food Creator

Today, we’re really excited to share this conversation with Karishma Pradhan! She runs the site Home Cooking Collective, and she has a really unique story to share about how she became a full-time food creator.

In this episode, you’ll hear what her career used to look like as a data analyst, why she transitioned to working for herself, how she overcame feelings of burnout, and how she earns an income now by sharing food content online.

It’s a really inspiring interview that emphasizes the importance of finding work that serves you and empowers your physical and mental health. We hope you enjoy it!

In this episode, you’ll learn:

  • What Karishma learned working in data analytics
  • How she transitioned to working for herself
  • How she overcame feelings of burnout
  • How she got into sharing food content online
  • How she analyzes user behavior as a blogger and content creator
  • Why she decided to start hosting cooking workshops
  • How she got into doing freelance recipe development and food writing
  • How she prioritizes her time and manages her work

Resources:

-----

This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

1