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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: April, 2021
302: Growth Strategies - Growing Your Brand on YouTube and Beyond with Nisha Vora 0
Apr 27, 2021

Ways to grow your online brand, the most important YouTube metrics, and building a team with Nisha Vora.

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Welcome to episode 302 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Vora from Rainbow Plant Life about how she has grown her brand online.

Growth Strategies

Nisha is a lawyer-turned-food blogger, and she’s here on the podcast to talk about her journey and to share what has made the biggest impacts in growing her brand online.

She talks about creating engaging YouTube videos and how YouTube analytics can help shape your video strategy, as well as how she’s building her team in order to thrive in the work she loves to do.

Her brand, Rainbow Plant Life, has seen quite a bit of growth over the past few years, and you’ll learn about her most successful growth strategies in this episode.

In this episode, you’ll learn:

  • What her experiences backpacking around the world was like
  • What she changed about her life after her backpacking experience
  • How she got into food blogging
  • When she realized she could blog full-time
  • The most impactful things she did to grow her brand
  • How she grew her YouTube channel
  • The most important metrics on YouTube
  • Which platform is the most valuable to her and her brand
  • What her week looks like as a creator
  • What it’s like to build a team
  • What she expects her brand to look like in the future
  • Her advice for her past self

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

301: Less Work, More Traffic - A Free Workshop (+ 7 Ways to Strategically Use Google Search Console!) 0
Apr 20, 2021

Details about a free workshop to help you get more blog traffic and how to use Google Search Console to optimize your site for search traffic.

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Welcome to episode 301 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about using Google Search Console and talks about our free workshop happening next week!

Less Work, More Traffic 

We’re holding a FREE event next week on Tuesday, April 27 at 1pm ET / 12pm CT called Less Work, More Traffic. In this workshop, we’ll teach you how to think strategically about the content that’s already on your site in order to build your audience and get more traffic.

You can register for free here, and if you want a bit of a preview of what we’re going to share during the workshop, you’re in the right place!

In this episode of the podcast, Bjork talks about the event and then shares seven different ways you can use Google Search Console to optimize your site for search traffic.

In this episode, you’ll learn:

  • How to get registered for our FREE Less Work, More Traffic Workshop
  • What sitemaps are
  • How to inspect your URLs in Google Search Console
  • What the Discover section on Google Search Console does
  • How to make sure you have email notifications turned on
  • What Manual Actions are
  • How to enhance your site for search
  • How to improve your existing content

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

300: Core Values - Who We Are and Why We Do What We Do with Bjork Ostrom 0
Apr 13, 2021

How we're going to start incorporating video into our podcast episodes and the five TinyBit core values with Bjork Ostrom.

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Welcome to episode 300 of The Food Blogger Pro Podcast! This week on the podcast, we’re celebrating our 300th episode and talking about what you can expect in future podcast episodes.

Core Values 

It’s a milestone episode today, and we’re celebrating by talking about our core values as a company and how they impact what we do each and every day.

Thank you for listening to The Food Blogger Pro Podcast –– whether this is your first episode or your 300th. We appreciate our Food Blogger Pro Podcast community so very much, and we’re thrilled and honored to be on this journey with you! Here’s to many more episodes. 🎉

In this episode, you’ll learn:

  • The big change we’re making to the podcast moving forward
  • How we use our core values to guide our business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

299: Product Management - Building the Right Things for the Right People with Ben Holland 0
Apr 6, 2021

Interviewing your audience, understanding your customer's problems, and product management tools with Ben Holland.

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Welcome to episode 299 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ben Holland about the process of product management and understanding your customers.

Building the Right Things for the Right People 

When you’re building a product or creating content, it’s sometimes easy to forget that you’re ultimately building or creating to benefit your audience.

Ben is here today to talk about the way that product management and interviewing your customers can help inform the direction of your creative pursuits. He’ll give you tips on understanding the value that you deliver to your customers, figuring out what your audience really wants, and asking the right types of questions that can help you build your products.

In this episode, you’ll learn:

  • How Ben got his start in game designing
  • What a product manager does
  • Why it’s important to talk to your audience
  • Why you should understand your audience’s problems and what your audience really wants
  • How to bring value to your customers and pivot when needed
  • The tools that Ben uses for product management
  • The types of questions Ben asks customers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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