Welcome to episode 31 of the Food Blogger Pro podcast! This week, Bjork talks with Erin Clarke from Well Plated about rebranding her food blog.
Back when Erin started her blog, it wasn't called Well Plated. Instead, it was called The Law Student's Wife - and that's because 1) she was a law student's wife, and 2) it wasn't necessarily about food.
But after blogging under that name for a while, she decided that she loved posting recipes. And unfortunately, the name of her blog just didn't fit any more.
So, she made the really tough decision to rebrand her blog, and she did it! But it wasn't all rainbows and unicorns, though. There wasn't much info about the process of rebranding out there, so she had to go at it all on her own.
In this episode, Erin shares what she learned along the way, and her #1 resource for learning what it takes to rebrand your blog.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
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Welcome to episode 30 of the Food Blogger Pro podcast! This week, Bjork interviews a member of the Food Blogger Pro community, Nick Evans from Macheesmo!
Many of you listening to this podcast right now know Nick Evans from the Food Blogger Pro community forums. Nick is always a voice of inspiration, motivation, and encouragement to other members on the forum.
What you might not know is that Nick has been doing this blogging thing for quite a long time - 8 years to be exact! And in this interview, he shares some really great realistic tips for maintaining a blog over the long term.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Be sure to review us on iTunes!
Welcome to episode 29 of the Food Blogger Pro podcast! This is a special edition of the FBP podcast featuring... you guessed it! Bjork and Lindsay Ostrom.
It's always so interesting to hear about the stories people have with their blogs - when they started, how they got going, what keeps them inspired.
However, it's pretty rare to get a full breakdown of all the phases that the blog and the blogger(s) went through from day 1. Usually the stories talk about the beginning, and then the present.
But today, Bjork and Lindsay sit down together (literally) and talk about the 4 distinct stages Pinch of Yum went through up until today. It's just so interesting. And if you listen alllll they way through to the end, they also have some cutesy married-couple moments that I distinctly decided not to edit out. It's adorbs.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Be sure to review us on iTunes!
Welcome to episode 28 of the Food Blogger Pro podcast! We are starting the new year off strong with a podcast all about optimizing your blog so that you can show up higher in search results.
Last week on the podcast, Bjork interviewed Ali Maffucci from Inspiralized. They talked about how she built a really strong brand in a really specific niche, and how it worked out really well for her. She now even sells her own physical product! To go back and listen to that episode, click here.
SEO can sound like a really scary acronym - what does it even mean, and how can I make it work for me?! But fear not, because even though it can be pretty complex to master, it can also be pretty easy to get started with.
Casey Markee from Media Wyse specializes in boosting SEO for food blogs. He kind of fell into this niche by accident, and by now has worked with 50+ bloggers to help them rank higher in search. In this interview, he and Bjork talk about some of the really quick and easy things you can do to improve your blog’s SEO, as well as some of the higher-level stuff that can give you an extra SEO boost.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Be sure to review us on iTunes!