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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: August, 2015
Aug 25, 2015

For today's episode of the Food Blogger Pro podcast, Bjork interviews Jaden and Scott Hair from the inspiring food blog Steamy Kitchen.

Food blogging starts out as a hobby for most, but after all the learning, hard work, and pride in what they've built, many people decide they want to turn their hobby into their business.

But, that road can seem like a rough ride if you don't know what to expect. Fortunately, Jaden and Scott Hair, the makers of Steamy Kitchen, Food Blog Forum, and Kitchen Table Mastery, are here to tell us a little bit more about it.

In this fun episode, Jaden & Scott reveal:

  • The two traits they see in all successful bloggers
  • The secret to doing the difficult things
  • Their biggest secret to creating an income from a food blog (it has to do with Robots)
  • How to find out what people need
  • Why they think building an email list is the most important thing you can do
  • Why diversification was the key to Steamy Kitchen's success
  • Who is on their imaginary board of directors - and why they're there
  • How to determine your "worth"

Listen to the Food Blogger Pro Podcast below or check it out on iTunes:

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 18, 2015

Simplifying Ad Optimization with Andy Marzka from AdThrive

For today's episode of the Food Blogger Pro podcast, Bjork talks with Andy Marzka, founder and CEO of ad optimization service AdThrive.

Ad optimization is one of those things that totally clicks for some people and totally doesn't click for others. And even for the people it "clicks" for, it can be a confusing, befuddling, and frustrating process to get it all figured out.

Fortunately, Andy Marzka agreed to help us understand it all a little better. Andy is the founder and CEO of AdThrive, an ad optimization service that helps you make the most money possible with your ads.

In this eye-opening episode, Andy reveals:

  • What DFP is and why AdThrive uses it
  • How passbacks work and why they are important
  • The number of ads you should have and how to place them
  • How the ad industry is changing - and what it means for you
  • Why ad impressions don't always add up to equal the number of pageviews
  • What cookies are and how they work
  • When you should start using ads as a new blogger
  • When you should think about getting an ad manager
  • His advice for making money in blogging
  • The importance of mobile and what it means for your ads

Resources:

Aug 11, 2015

For this episode of the Food Blogger Pro podcast, Bjork and Lindsay team up to talk with Ashley and Gabe Rodriguez from the blog Not Without Salt.

On the last episode of the FBP podcast, Bjork interviewed Hilah Johnson and Chris Sharpe from the YouTube cooking channel Hilah Cooking. We got a real-life look into what it takes to run a successful cooking channel and the work it took to get there. If you didn't get a chance to listen to that episode (or if you want to hear it again!), click here.

The Art of Photography with Ashley and Gabe from Not Without Salt

Not Without Salt was the winner of the 2013 Saveur Best Cooking Blog award. That's a big deal. But this award wasn't just handed over to Ashley and Gabe - no, it was won after years and years of dedication and hard work.

Photography and art are two really important things to both Ashley and Gabe - Ashley went to school to be a high school art teacher, and Gabe shoots weddings for a living. However, it's at the intersection of photography and art where the blog Not Without Salt really shines.

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In this 64-minute episode, Ashley and Gabe reveal:

  • How they work together as a team to get work done and still enjoy their lives
  • How Not Without Salt got started
  • Where Ashley finds motivation to keep it up after all these years
  • Why Gabe started taking the photos - and how Ashley took over and learned the trade
  • Their individual pieces of advice for how to get better at photography
  • Why experiencing The Resistance means you're doing something right
  • The tools they use during and after shooting
  • The advice they would give themselves back when they got started

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 4, 2015

For this episode of the Food Blogger Pro podcast, we're taking with Hilah Johnson and Chris Sharpe from the YouTube channel and food blog Hilah Cooking.

On the last episode of the FBP podcast, Bjork talked with Jason Leake from 100 Days of Real Food. Jason gave us a really great look into what it takes to run a food blog behind the scenes. If you missed that episode, check it out here.

Hilah Johnson & Chris Sharpe: Broke filmmakers turned YouTube cooking channel stars

Hilah and Chris did not get started in video with their cooking channel. It all started, in fact, with a "post-apocalyptic horror comedy" film they did together - which ultimately took a dive and failed.

But just a few years later, Chris and Hilah are a very successful and popular team in the Youtube video industry. They joined Bjork on the Food Blogger Pro podcast to talk all about their journey to YouTube success.

In this 66-minute episode, Hilah and Chris reveal:

  • How they got started in video
  • Why you should read the comments on your videos and blog posts
  • Which followers are your most important, and how to foster your relationship with them
  • The equipment they used to take their video game up a notch
  • How to get used to being "on camera"
  • The nitty gritty of shooting a recipe video
  • Their advice for those getting started with online video content

This interview gives some great insight into what it takes to run a YouTube cooking channel, and is a great resource for those thinking of starting to incorporate videos into their food blogs.

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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