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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: October, 2020
Oct 27, 2020

Transitioning to full-time blogging, running a blog as a business, and making every day enjoyable with Bjork Ostrom.

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Welcome to episode 276 of The Food Blogger Pro Podcast! This week, we’re playing an episode from the Irie Lemon Podcast with Liz Della Croce and Vincent Mcintosh.

Scaling Your Business & Providing Massive Value 

Today’s episode is a bit different from normal, and that’s because we’re featuring an episode of the Irie Lemon Podcast.

Liz and Vincent interviewed Bjork a few weeks ago about his unique journey from non-profit educator to food and tech CEO. You’ll hear stories of how Bjork and Lindsay formed their businesses, how Bjork stays inspired, and how he delegates and hires.

We hope you enjoy this featured podcast episode!

In this episode, you’ll learn:

  • The quick story of Pinch of Yum, Food Blogger Pro, Nutrifox, and TinyBit
  • What Bjork did before starting Food Blogger Pro
  • How Bjork and Lindsay transitioned to blogging full-time
  • How Bjork and Lindsay described running a blog as a business
  • Why Bjork wanted to educate others through the income reports on Pinch of Yum
  • How to find your why
  • How to make every day enjoyable
  • How Bjork and Lindsay passed responsibilities off to others
  • What intentional ignorance and radical delegation mean
  • The story behind Food Blogger Pro
  • Why you only need to be expert enough to each someone something

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 20, 2020

Ad revenue in Q4, common traits of top ad revenue-earning sites, and balancing ad revenue and user experience with AdThrive.

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Welcome to episode 275 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Becca Clark from AdThrive about how ad revenue works and how food bloggers can increase the income they get from ads.

Optimizing Ads 

Let’s talk about ads. They’re a simple way to make some money from your site (essentially, the more traffic you have, the more ad revenue you can potentially make), and there are many different strategies to help you optimize your ad revenue out there.

But ad placement and revenue is an art and a science. Paul and Becca from AdThrive are here on the podcast to talk about how ads work and how food bloggers can optimize the ads they run on their sites.

It’s an interesting conversation in how ads operate behind-the-scenes, as well as how incredible content is essentially the ultimate driver of ad revenue.

In this episode, you’ll learn:

  • What they do at AdThrive
  • Common traits of top ad revenue-earning sites
  • How to evaluate ad managers
  • How to optimize your ad income
  • What a Google Certified Publisher is
  • What viewable ads and sticky ads are
  • How recipe ads work
  • How to balance ad revenue and user experience
  • How to optimize ads for Q4
  • How the food industry is trending

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 13, 2020

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend.

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Welcome to episode 274 of The Food Blogger Pro Podcast! This week on the podcast, we’re re-sharing a Q&A we held for our Food Blogger Pro members where Bjork and Pinch of Yum’s General Manager, Jenna, answer questions about preparing for Q4.

Last week on the podcast, Bjork chatted with Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content. To go back and listen to that episode, click here.

How Food Bloggers Can Make the Most Out of Q4 

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers.

Why? Because people are hungry for recipes! They want recipes for Halloween, Thanksgiving, the holidays. And when we’re not experiencing a pandemic, they want crowd-pleasing recipes and recipes they can make for their holiday parties and get-togethers.

Not only that, but advertising spend goes up during these three months. Sponsors are looking for bloggers and content creators who can create seasonal content, and display ad revenue goes up because traffic is up.

To help you prepare for Q4, today we’re sharing the Q&A we hosted with our Food Blogger Pro members last week! We have these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

We hope you enjoy this replay of our Q&A from October 2020!

In this episode, you’ll learn:

  • What Jenna’s role looks like on the Pinch of Yum team
  • How the Pinch of Yum team is preparing for Q4
  • Tips for Q4 if your blog is new
  • How to maximize affiliate earnings in Q4
  • Alternatives to the Amazon affiliate programs
  • How Q4 differs from Q1 and how to keep the momentum into the new year
  • How to choose whether to create a new recipe or republish existing content
  • What Pinch of Yum’s current email strategy looks like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 6, 2020

How to create and maintain Terms of Service, Privacy Policies, disclaimers, and more to protect your content with Danielle Liss.

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Welcome to episode 273 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about the ways that bloggers can protect their content.

Last week on the podcast, Bjork chatted with Les Alfred from Balanced Black Girl about building a brand that allows you to share your message. To go back and listen to that episode, click here.

Protecting Your Content  

You spend a lot of time creating content; how can you make sure that your content is actually protected?

That’s where things can get kind of…confusing. What can be copyrighted? What are DMCA takedown notices? Do you need a disclaimer? How often should you update your Terms of Service and Privacy Policy?

Danielle is here on the podcast to discuss it all!

You work hard to produce the content for your blog and brand – in today’s episode, you’ll learn how to make sure your work, your business, and your content are all protected.

In this episode, you’ll learn:

  • How Danielle helps digital creators
  • How protecting your content can get tricky
  • Why you might want to register a trademark and monitor your content
  • What the DMCA is
  • How copyrights work
  • When you would look into suing
  • How to create and maintain your Terms of Service
  • The difference between your Terms of Service and your Privacy Policy
  • How disclaimers work on your site and on Instagram
  • How ebook disclaimers work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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