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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: June, 2017
Jun 27, 2017

How to track expenses, pay yourself, and set up bank account for your business with Cathy Derus.

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Welcome to episode 104 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Cathy Derus about tax advice for bloggers.

How Bloggers Should Handle Their Taxes and Accounting

Photographing, cooking, connecting, writing…these are typically the aspects of blogging we all love. Cathy, on the other hand, loves spreadsheets, tracking expenses, and talking to other bloggers about taxes.

Cathy started her businesses, Brightwater Financial and Brightwater Accounting, as a way to help small business owners like bloggers navigate the confusing tax side of their businesses. It’s a topic that is incredibly important for all bloggers to understand, and Cathy’s goal is to make the process a little easier. From setting up a bank account for your business to tracking expenses, this episode is a crash-course to understanding taxes and accounting.

In this episode, Cathy shares:

  • How her diverse knowledge helped her launch her own practice
  • How her blog helped her explore her interests and experiences
  • The difference between accounting and financials
  • When you should start expensing blog purchases
  • Why you should have a separate business bank account for your blog
  • How to pay yourself from your business’ money
  • How to put aside money for the IRS
  • What an EIN is and why you should get one
  • What quarterly taxes are and why they’re important for businesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jun 20, 2017

How to find inspiration, deliver value, and grow your engagement with the Pinch of Yum Team.

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Welcome to episode 103 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Lindsay and Alana from Pinch of Yum about creating awesome recipe videos.

Answering Questions about Recipe Videos

Spend five minutes on Facebook or Instagram, and I bet you’ll see at least one or two recipe videos in your feed.

Recipe videos are the thing for food bloggers right now, and we always get questions from bloggers about how they can make viral food videos that will help deliver value, boost engagement, and grow followings on social media.

That’s exactly what Alana, Bjork, and Lindsay talk about today.

Today we’re sharing the Q&A session from our recent One-Day Recipe Video Bootcamp event. Alana, Bjork, and Lindsay answer some of your questions about gear, lighting, writing engaging captions, and their personal success with recipe videos in this Q&A.

In this episode, Alana, Bjork, and Lindsay share:

  • How video has changed Pinch of Yum’s social media presence
  • How to easily keep track of your Instagram statistics
  • What kind of lenses and monitors you can use for food videos
  • What kind of lighting you should use for food videos
  • Why Lindsay doesn’t include links to her recipes on her food videos on Instagram
  • What Alana’s two most important food video purchases are
  • How the POY team decides on the recipes they turn into videos
  • How Bjork makes his famous “Fresh Baked Cookies” ;)

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jun 13, 2017

How to write with focus, read with purpose, and build your community with Gabriela Pereira.

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Welcome to episode 102 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Gabriela Pereira about becoming a better writer and building a community around your writing.

How to Write with Focus, Read with Purpose, and Build Your Community

Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don’t actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer.

She started DIY MFA to teach others how they can do exactly that.

By focusing on the work at hand, Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela’s strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one’s voice and writing style.

In this episode, Gabriela shares:

  • What an MFA is
  • Why she considers herself an instigator
  • How she calculates and tracks her productivity
  • How to find a writing system that works for you
  • How she stays inspired
  • How she writes personal posts
  • Why it’s important to get input from the right people
  • Why you should know your strengths and weaknesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jun 6, 2017

How to trust your gut, why you need to build your own path, and why you should pursue the work (not the end) with Bjork Ostrom.

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Welcome to episode 101 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the lessons he learned after five years of publishing Income Reports on Pinch of Yum.

What I Learned After Five Years of Income Reports

The Pinch of Yum Income Reports chronicle the experiment Bjork and Lindsay started as a way to find out if it was possible to create an income from a food blog.

Spoiler alert: It is.

After five years of publishing these income reports and sharing the process of turning Pinch of Yum into a business, Bjork has learned quite a few lessons. From learning to trust his gut to building their own path to learning how to learn, the 20 lessons Bjork discusses will help anyone in pursuit of starting their own business and becoming their own boss.

In this episode, Bjork shares:

  • How and why he started writing the Pinch of Yum Income Reports
  • Why you need to listen to your gut
  • How you can learn more information about your industry
  • Why you should dedicate time to reflection
  • Why working with the right people is important
  • Why you need to build your own path

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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