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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: August, 2016
Aug 30, 2016

Welcome to episode 62 of the Food Blogger Pro podcast! In this episode, Bjork interviews Mike Morrison about launching and running a successful membership site.

While most food bloggers set their monetization sights on generating income through ads or sponsored content, there might be another good avenue to look toward.

Mike Morrison cofounded The Membership Guys, a website and podcast dedicated to helping people learn how to run successful membership sites. He has found that, when done properly, having a membership site can be a lucrative and reliable business. When membership sites are the last thing on the minds of most bloggers, it may very well be a fantastic way for you and your website to stand out in the crowd.

In this episode, Mike talks about:

  • What a membership site exactly is
  • What the important metrics are for a membership site
  • Whether you should launch without a following
  • How large your audience needs to be to be successful
  • Where to find your audience
  • How to validate your idea
  • What WordPress plugins your should use to build your site
  • What makes people successful in the membership arena

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Aug 23, 2016

Welcome to episode 61 of the Food Blogger Pro podcast! We have a special episode today - our first ever community podcast! In this episode, we hear from members of the Food Blogger Pro community talk about what’s working for them right now.

The only bummer about the FBP Podcast is that we just can’t interview everyone. There are so many bloggers out there who we would love to hear from, though!

So, the idea for a community podcast episode was born. Listeners from all over the globe called in to share their tips, tricks, and techniques that are working for them to grow their blog. Ranging from tips to help manage social media to techniques for staying on top of things, this episode has a little bit of everything. Enjoy!

In this episode, FBP listeners share tips on:

  • Finding your own voice
  • Being useful
  • Creating a business directory
  • Increasing engagement by being engaged
  • Running group giveaways
  • Being part of an accountability group
  • Building an editorial calendar
  • Using your blog to find clients
  • and so much more!

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Aug 16, 2016

Welcome to episode 60 of the Food Blogger Pro podcast! In this episode, Bjork finishes off the solo trio with some fantastic advice on SEO for food bloggers.

 

SEO can seem mysterious and scary for bloggers. There’s so much information on it out there, but it can be confusing and difficult to read. Moz, an popular and well-regarded SEO site, published once upon a time a blog post called the Beginner’s Guide to SEO. Bjork read through this whole post (it’s so long it has chapters!) and pulled out a bunch of things he learned from the post.

In today’s podcast, Bjork talks about these things and relates them specifically to food blogging. He talks about what the purpose of SEO is and how people use it, as well as how you can improve the SEO of your website.

In this episode, Bjork discusses:

  • What it is that SEO is meant to influence
  • Why people use search engines - and why it matters to you
  • What keywords you should be trying to rank for
  • Whether or not your site design matters for SEO
  • How search engines can track whether or not your website is engaging your visitors
  • What the (not provided) keyword in Google Analytics means

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Aug 9, 2016

Welcome to episode 59 of the Food Blogger Pro podcast! In this episode, Bjork and Lindsay talk about 9 ways to avoid blogger burnout.

 

It’s August and summer is in full swing. As happy as that generally makes us, summer can often be a difficult time for bloggers - it even has its own moniker, the summer slump. During the summer slump, traffic goes down, ad income falls, and worst of all, bloggers can get totally burned out.

Bjork and Lindsay are no strangers to burnout. They’ve both experienced it many times with their businesses. However, they’ve also been intentional about learning how to deal with burnout when it happens and what steps they can take in the future to keep it at bay. In this episode, Bjork and Lindsay share 9 tips (plus 1 bonus tip!) that you can use to avoid blogger burnout.

In this episode, Bjork & Lindsay talk about:

  • The importance of taking time fully off
  • Why you should pass up good opportunities
  • Getting an office for your work
  • How to separate yourself from negative comments
  • Why it’s okay to not produce 10/10 content all the time
  • How unplugging helps you feel refreshed
  • Finding other people to talk to about your business
  • How to redefine your definition of success
  • BONUS: How to be a trickster, not a marauder

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Aug 2, 2016

Welcome to episode 58 of the Food Blogger Pro podcast! In this episode, Bjork goes solo and talks about overcoming “the resistance.”

One of the hardest things about doing a creative endeavor is simply doing it. Not getting distracted. Not doing other less important things. Not putting it off endlessly because the idea of actually doing it is scary.

This is called the Resistance. The Resistance is what keeps us from moving forward, from trying new things, and from making progress. And we all have it somewhere inside, and it usually shows up much more often then you would like to imagine. But once you are aware of the resistance and what it looks like, you’ll see it everywhere. In this episode, Bjork gives 5 tips that help you overcome the Resistance when it rears it’s ugly head.

In this episode, Bjork talks about:

  • What the resistance is and how is presents itself
  • How “building your castle” can help you find motivation to create content
  • How rewarding yourself for the Work can help you move forward
  • Why taking the very first small steps can help you start a seemingly huge project
  • Why fixing small things can hinder progress
  • Why being too committed can keep you from being outstanding

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

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