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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: October, 2017
Oct 31, 2017

What "mobile-first" means, tips for making your website fly, and why you might choose to use a framework with Lauren Gray.

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Welcome to episode 122 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Lauren Gray from Once Coupled about mobile-first considerations, site speed recommendations, and theme frameworks.

Site Speed in a Mobile-First World

Mobile-first, frameworks, photo size, https…you’ve probably heard these terms in the blogging space before. And the words alone are enough to make your head spin.

Developer and Food Blogger Pro Expert Lauren Gray is a pro at helping you make these tech decisions for your blog. And while they might seem like small decisions, they really will have a big impact on your site’s usability, search engine ranking, and workflow. This episode focuses on why you should start thinking about making these decisions for your business.

In this episode, Lauren shares:

  • How she started her company
  • The difference between developers and designers
  • Why she likes using a framework
  • What “mobile-first” means and why it’s different than “mobile friendliness”
  • How site speed is measured
  • How you should size your blog photos
  • How to think about automating certain tasks
  • Why it’s important to start thinking about switching to https

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 24, 2017

Finding your path, starting new ventures, and solidifying your brand with Emma Chapman.

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Welcome to episode 121 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Emma Chapman from A Beautiful Mess about starting new ventures, solidifying your brand, and finding your path.

How to Overcome Your Failures and Find Success

Blogging and business ownership wasn’t always one of Emma’s goals. In fact, right after college, she decided to move to Hollywood to start an acting career. When that career path didn’t work out, she didn’t give up; instead she changed her focus and worked to build a job she loves.

Now as Founder & CEO of A Beautiful Mess, Emma focuses on building brands, creating apps, writing books, and producing content. Learn how she shaped her career after starting in a place of uncertainty.

In this episode, Emma shares:

  • How she decided to move to Hollywood
  • How she learned about herself and grew after college
  • How to change your focus
  • What her role is at A Beautiful Mess
  • How they decided to make their first hire
  • How they decided to focus solely on their blog
  • Why they’re so personal on their blog
  • How they developed different brands
  • How they test new product ideas
  • Why they run two different companies

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 17, 2017

How to reinvent yourself, become an authority figure, and invest in your business with Dorie Clark.

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Welcome to episode 120 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Dorie Clark about her new book, Entrepreneurial You.

How to Shape Your Own Career Destiny

Becoming an entrepreneur and working on your side gig can be tough, but by understanding and applying a few different strategies, you can build the business you dream of.

Dorie’s new book Entrepreneurial You is a “blueprint for professional independence.” In it, she talks about just how important it is to have a strong brand when you’re building a business, how to become an expert and be trusted, and how that can help you sell your products and services. This podcast episode dives deep into the principles Dorie teaches in her book and shows you how you can take action on developing your business today.

In this episode, Dorie shares:

  • How to monetize because of something
  • How her entrepreneurial story ties into her books
  • How to reinvent yourself
  • How to become an authority in a certain area
  • The priorities of industry experts
  • Why an email list is so important
  • The tools she uses to grow her email list
  • The best investment you can make in your business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 10, 2017

How to deal with competition, the benefits of using a framework, and how to practice minimalism with Brian Gardner.

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Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism.

How an Accidental Entrepreneur went from $0 to $80,000 in Five Months

Brian was the pioneer of premium WordPress themes, and it happened a bit by accident. He was balancing a full-time job and his WordPress theme business at the same time. But once he realized that it would be “financially irresponsible” to work both jobs, he decided to jump head-first into his WordPress business.

From there Brian built StudioPress, which powers over 500,000 WordPress sites with its Genesis Framework. Learn how he dealt with competition, how he built his business, and why it’s helpful to use a framework and child theme for your blog.

In this episode, Brian shares:

  • How he went from working at an architecture firm to becoming an online entrepreneur
  • How he got started working with WordPress
  • The mistakes he made when he built his business
  • How he dealt with competition
  • Why it’s helpful to use a framework and child theme
  • How he practices minimalism in his business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 3, 2017

How to understand your brand, adapt for your different audiences, and develop a product line with Gaby Dalkin.

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Welcome to episode 118 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Gaby Dalkin from What’s Gaby Cooking about understanding your brand, developing a product line, and working with a team.

How to Discovering Your Brand Can Help you Grow

Gaby’s blogging story isn’t the typical blogging story. She started as a private chef for Jessica Simpson, built a team, and even worked with Williams Sonoma on a product line. Oh, and she also managed to build a hugely successful food blog, What’s Gaby Cooking.

But all of her success is rooted in a strong understanding of her personal and blog brand. She has an acute understanding of her audiences across all of her platforms, and that understanding influences how she interacts with those audiences.

In this episode, Gaby shares:

  • How she got interested in food
  • How she got hired as a private chef for Jessica Simpson
  • What it was like working with a brand consultant
  • Her advice for doing live content
  • How she keeps organized
  • What it’s like working with a team
  • How she decides how personal to get on her blog and social channels
  • How she launched a salsa line with Williams Sonoma
  • Her advice for working with a brand manager

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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