What "mobile-first" means, tips for making your website fly, and why you might choose to use a framework with Lauren Gray.
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Welcome to episode 122 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Lauren Gray from Once Coupled about mobile-first considerations, site speed recommendations, and theme frameworks.
Mobile-first, frameworks, photo size, https…you’ve probably heard these terms in the blogging space before. And the words alone are enough to make your head spin.
Developer and Food Blogger Pro Expert Lauren Gray is a pro at helping you make these tech decisions for your blog. And while they might seem like small decisions, they really will have a big impact on your site’s usability, search engine ranking, and workflow. This episode focuses on why you should start thinking about making these decisions for your business.
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Finding your path, starting new ventures, and solidifying your brand with Emma Chapman.
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Welcome to episode 121 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Emma Chapman from A Beautiful Mess about starting new ventures, solidifying your brand, and finding your path.
Blogging and business ownership wasn’t always one of Emma’s goals. In fact, right after college, she decided to move to Hollywood to start an acting career. When that career path didn’t work out, she didn’t give up; instead she changed her focus and worked to build a job she loves.
Now as Founder & CEO of A Beautiful Mess, Emma focuses on building brands, creating apps, writing books, and producing content. Learn how she shaped her career after starting in a place of uncertainty.
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to reinvent yourself, become an authority figure, and invest in your business with Dorie Clark.
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Welcome to episode 120 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Dorie Clark about her new book, Entrepreneurial You.
Becoming an entrepreneur and working on your side gig can be tough, but by understanding and applying a few different strategies, you can build the business you dream of.
Dorie’s new book Entrepreneurial You is a “blueprint for professional independence.” In it, she talks about just how important it is to have a strong brand when you’re building a business, how to become an expert and be trusted, and how that can help you sell your products and services. This podcast episode dives deep into the principles Dorie teaches in her book and shows you how you can take action on developing your business today.
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to deal with competition, the benefits of using a framework, and how to practice minimalism with Brian Gardner.
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Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism.
Brian was the pioneer of premium WordPress themes, and it happened a bit by accident. He was balancing a full-time job and his WordPress theme business at the same time. But once he realized that it would be “financially irresponsible” to work both jobs, he decided to jump head-first into his WordPress business.
From there Brian built StudioPress, which powers over 500,000 WordPress sites with its Genesis Framework. Learn how he dealt with competition, how he built his business, and why it’s helpful to use a framework and child theme for your blog.
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If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How to understand your brand, adapt for your different audiences, and develop a product line with Gaby Dalkin.
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Welcome to episode 118 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Gaby Dalkin from What’s Gaby Cooking about understanding your brand, developing a product line, and working with a team.
Gaby’s blogging story isn’t the typical blogging story. She started as a private chef for Jessica Simpson, built a team, and even worked with Williams Sonoma on a product line. Oh, and she also managed to build a hugely successful food blog, What’s Gaby Cooking.
But all of her success is rooted in a strong understanding of her personal and blog brand. She has an acute understanding of her audiences across all of her platforms, and that understanding influences how she interacts with those audiences.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.