Info

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
RSS Feed Subscribe in Apple Podcasts
The Food Blogger Pro Podcast
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: April, 2019
Apr 30, 2019

How we built a membership site on WordPress, how we work as a team, and how we run our business with Bjork Ostrom.

-----

Welcome to episode 200 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about the tools that we use to run Food Blogger Pro.

The State of Food Blogger Pro 

And the day is here! Welcome to the 200th episode of The Food Blogger Pro Podcast! To celebrate, we’re focusing on…Food Blogger Pro!

More specifically, this episode focuses on how we run Food Blogger Pro as a membership site, business, and producer of content. Bjork talks about all of the tools that are essential to running Food Blogger Pro, and we encourage you to think about the ways that you could incorporate some of them into your own blog or business.

Whether this is your first Food Blogger Pro Podcast episode or your 200th, thank you for making the FBP Podcast a part of your week!

In this episode, Bjork shares:

  • How we built a membership site on WordPress
  • The plugins we’re using on WordPress
  • How we work as a team
  • How the business works
  • How the podcast works

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Apr 23, 2019

Tips for recipe development, using photography and writing templates, and working with a shoot assistant with Lindsay Ostrom.

-----

Welcome to episode 199 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how she’s managing life, work, and her new normal.

The State of Pinch of Yum 

Today marks part one of a two-part series here on the Food Blogger Pro Podcast where we’re focusing on the states of two of our businesses - Pinch of Yum and Food Blogger Pro.

Today’s focus is on Pinch of Yum. A lot has changed for Lindsay and her food blog these past few months. Lindsay now has a young daughter, she took a three-month maternity leave at the end of last year, and she’s now back at work three days a week.

Because of these changes, her schedule and workflow has had to change a bit, and that’s what she’s here covering today. She’ll talk about her new schedule, how she works most efficiently, and why photography and post templates are especially helpful for her to get her tasks done.

In this episode, Lindsay shares:

  • What her schedule looks like now
  • What takes away from her efficiency
  • Her tips for recipe development
  • What it’s like to work with a shoot assistant
  • How she works with a photography template
  • How she works with a blog post template

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Apr 16, 2019

How Google Ads works, when you should consider using Google Ads, and best practices for YouTube ads with Chris Schaeffer.

-----

Welcome to episode 198 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chris Schaeffer all about Google Ads.

Using Google Ads as a Blogger 

We see ads all of the time, but do you know how to run, optimize, and analyze your own ads?

Enter: Chris Schaeffer. He’s actually working with our WP Tasty team to help optimize their Google Ads, so he’s here today to chat about the strategies, tools, and placements you can consider as you’re getting ads set up for your content.

If the idea of running your own ads makes you want to cry, this episode will calm those nerves and give you a great starting point to a pain-free ad strategy.

In this episode, Chris shares:

  • The difference between AdWords and Google Ads
  • What Google Ads is and how it works
  • Where you can see Google Ads
  • The difference between Google Ads and AdSense
  • When should you consider using Google Ads
  • How to get up and running with Google Ads
  • Strategies for using ads
  • How ads work on YouTube

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Apr 9, 2019

Giving meaning to (not provided) data in Google Analytics, removing your own pageviews from your traffic, and making your numbers more accessible with Jeff Sauer.

-----

Welcome to episode 197 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Sauer from Jeffalytics about making the most of your analytics data.

Making Sense of Your Website Analytics 

We’re so excited to welcome Jeff Sauer from Jeffalytics back on the podcast. Jeff was actually on our podcast before, episode 76 to be exact, and he’s here today to continue that awesome conversation.

Jeff is a pro at making analytics data meaningful, which helps him and his clients make smart decisions about their businesses.

You’ll learn about some helpful tools that you can incorporate into your workflow, some important concepts to remember as you’re analyzing your analytics data, and how you can start to fully understand your readership and conversion numbers.

In this episode, Jeff shares:

  • How he started to work with analytics
  • How he helps makes numbers more accessible
  • What bot traffic is
  • Why you want to remove your own traffic from your analytics
  • How you can make sense of (not provided) information in Google Analytics
  • How you can use goals in Google Analytics
  • How to use Google Data Studio
  • The outcomes of his 90 day content marketing challenge

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

Apr 2, 2019

Measuring an ROI, how to fit into a brand's strategy, and long-term brand relationships with Nick Brucker.

-----

Welcome to episode 196 of The Food Blogger Pro Podcast! This week on the podcast, Alexa interviews Nick Brucker from Sparq Designs about common questions about influencer marketing.

Answering Your Questions about Influencer Marketing 

Nick knows marketing. His company, Sparq Designs, helps businesses with their online marketing, media needs, and strategic planning, and he has a deep understanding of marketing from both a brand and a blogger perspective.

Today on the podcast, Nick is tackling your questions about influencer marketing, and…we’re answering real marketing questions from bloggers like you!

We asked the Food Blogger Pro community about their influencer marketing struggles, and Nick is here to offer his advice and strategies for creating long-lasting and beneficial relationships with brands.

In this episode, Nick shares:

  • How he started Sparq Designs
  • Why brands like to offer free product
  • How to start getting paid from sponsors
  • How to measure ROI
  • How to narrow your niche (and if you should)
  • How you can fit into a brand’s strategy
  • How to start a long-term relationship with a brand
  • How to change your mindset when you work with brands
  • What brands and influencers are looking for

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

We’d like to thank our sponsors, WP Tasty! Check out wptasty.com to learn more about their handcrafted WordPress plugins specifically made for food bloggers.

1