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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: April, 2017
Apr 25, 2017

How she started Catch My Party, what problem MiloTree solved for their business, and using popups on mobile.

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Welcome to episode 95 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jillian Tohber Leslie from Catch My Party and MiloTree about making successful career changes by embracing the mess.

As with life, business isn’t always pretty. No matter how put-together someone’s business looks from the outside, you can bet your bottom dollar that they’ve had their own fair share of messy affairs to deal with in their business.

Jillian Tohber Leslie learned early in her career that the key to moving forward was embracing this messiness and using it to help propel her career and her businesses forward. She and her husband started Catch My Party, the largest party ideas site on the web, and went on to found MiloTree, a social and email growth popup that’s perfect for bloggers.

In this episode, Jillian shares:

  • How she successfully changed careers a number of times
  • Why messiness in life and business is okay
  • What her first drafts look like
  • Why she left Hollywood to start Catch My Party
  • How Catch My Party’s users defined their business
  • How she solves tech problems
  • How they monetize Catch My Party
  • Why they built MiloTree
  • Whether or not you can use popups on mobile

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Apr 18, 2017

How finding the right path for you can help you keep going with your blog. 

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Welcome to episode 94 of the Food Blogger Pro podcast! In this episode, Bjork talks about how to keep going when you're not sure you can continue.

 

Whether you’ve been blogging for a few months or a few years, you’ve no doubt had the thought at some point or another: How do I keep going?

Blogging can be tough. You might be fitting it in after your regular full-time job hours. You might be running your blog as a business with not enough hours in the day. You might be juggling it on the side while trying to raise a family. Whatever your situation, you’ve likely found out that blogging isn’t easy, and on some days it’s tough to imagine how you’ll keep it up.

Today, Bjork talks about some techniques that he and Lindsay have used in their businesses to help them get up in the morning and do The Work.

In this episode, Bjork discusses:

  • Why someone else’s path might not be the one for you
  • How to find your own path
  • Why time is a key ingredient
  • How The Path differs from The Resistance
  • How temporarily stopping can help you keep going
  • Why deadlines are important and how they have impacted Pinch of Yum and Food Blogger Pro
  • Why gratitude moves you forward

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Apr 11, 2017

How finding a niche can be freeing and how proper branding skyrocketed her traffic with Meggan Hill from Culinary Hill.

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Welcome to episode 93 of the Food Blogger Pro podcast! In this episode, Bjork chats with Meggan Hill from Culinary Hill about how finding a niche transformed her business.

As an internet entrepreneur, it can be tempting to try to appeal to everyone. You don’t want to send potential traffic away from your website, right?

However, successful bloggers have said time and again that a big contributor to success is finding a specific audience and sharing only content that fits that audience perfectly. In other words, finding a niche.

Meggan Hill started her blog, Culinary Hill, with an aim of pleasing everyone. And… it didn’t work out so well. Her blog did okay, but she ended up feeling discouraged and gave it up for a while. A couple years ago, though, she decided it was time to make some changes and make this blogging thing work for her. With the help of a branding agency, she was able to find a niche, free up her creativity by sticking to that niche, and nearly triple her traffic in just one year. Today, she’s here to tell us all about it.

In this episode, Chelsea shares:

  • How she narrowed down her niche
  • Why finding a niche was freeing
  • How refining her brand increased her traffic
  • Why she is going to culinary school
  • What the first step is to finding a business coach
  • How she gets her morning started
  • What she would have changed over the last few years
  • How she finds time for her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Apr 4, 2017

The thing she did when starting her blog, where her first year income came from, and what she would do differently now.

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Welcome to episode 92 of the Food Blogger Pro podcast! This week, Bjork talks with Chelsea Lords from Chelsea’s Messy Apron about making $40,000 in her first year of blogging.

Most bloggers start out with the long-term plan in mind: they probably won’t make much money in the first year or two, but it’ll pay off in the end. And while this path works for a lot of people (Bjork and Lindsay included!), other bloggers decide to do it a bit differently.

Chelsea Lords from Chelsea’s Messy Apron hit the ground running with her blog and ended up making $40,000 in just the first year. Today, she talks about the first steps she took on her path to success, how today is different from that first year, and what she would have done differently looking back.

In this episode, Chelsea shares:

  • What her first step was to stating her blog as a business
  • Why she underestimated the amount of money she would make in her first year
  • Where her first year income came from
  • The equation she used to calculate how much to charge for her first sponsored post
  • How she balances family & work
  • Why it takes her 15 hours to make a blog post
  • How she decides what posts to make videos for
  • What her Facebook strategy looks like
  • What she would have done differently looking back

Get the resources for this episode at foodbloggerpro.com/92

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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