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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: January, 2021
Jan 26, 2021

A conversation about running a restaurant during a pandemic, writing a book about Black food in America, and how to understand Black culture through food with Chef Marcus Samuelsson.

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Welcome to episode 289 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chef Marcus Samuelsson about his experience in the restaurant industry during the COVID–19 pandemic and how he is celebrating Black culture through food.

How the COVID–19 Pandemic Has Affected the Restaurant Industry and Celebrating Black Excellence in American Food 

Marcus Samuelsson is a chef, an immigrant, a restaurateur, and an author, and he’s here to talk about the restaurant and food industry and Black food culture in America.

You’ll first hear about his experiences as a restauranteur and how he has essentially had to start from scratch and reinvent himself during the COVID–19 pandemic. Food is a way that we communicate with and relate to one another, so the pandemic is creating some unique challenges in the restaurant and food industry.

Then he talks about Black food in America and how we can learn and grow in our understanding of Black culture through food. He’ll encourage you to do the work and immerse yourself in the incredible foods and dishes that celebrate Black culture, as well as share the story of his new book, “The Rise.”

In this episode, you’ll learn:

  • How his life has changed since the beginning of the COVID–19 pandemic
  • What World Central Kitchen does
  • Why he felt ready for a challenge like a pandemic
  • When he knew he wanted to be a chef
  • The origin and story of his new cookbook, The Rise
  • How to participate in Black experiences

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jan 19, 2021

Setting up a welcome sequence, how to segment your email subscribers, and gaining new subscribers with Allea Grummert.

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Welcome to episode 288 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert about marketing your blog to your email list.

Last week on the podcast, Bjork chatted with Russ and Natalie Monson about building online businesses. To go back and listen to that episode, click here.

Email for Bloggers 

How would you describe your email marketing strategy?

Solid? Not quite? Not even close?

Regardless of how much time and effort you’ve spent building and maintaining your email list, this interview with Allea Grummert from Duett will help you grow, refine, and nurture the email subscribers you have for your blog. She talks about welcome sequences, segmentation, opt-ins, and more –– enjoy!

In this episode, you’ll learn:

  • How Allea helps creators with their email marketing
  • Why your email list is so valuable
  • What a welcome sequence is
  • How to segment your email list
  • How to maintain your sequences
  • What RSS emails are
  • How to get followers and subscribers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jan 12, 2021

How outside funding affects a business, running a business with your significant other, and maintaining a healthy work-life balance with Russ and Natalie Monson.

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Welcome to episode 287 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Russ and Natalie Monson about building online businesses.

Entrepreneurial Balance 

As entrepreneurs, business owners, and bloggers, we know that it’s sometimes tough to find balance between life and work.

That’s what we’re focusing on in this interview with Russ and Natalie Monson from Super Healthy Kids and Prepear. Throughout their time as entrepreneurs, they’ve grown a food blog, built an app, received funding for their business, and more.

In this episode, you’ll learn how they do it all while maintaining a healthy balance with their other responsibilities.

In this episode, you’ll learn:

  • How Russ and Natalie started working together
  • How they started working on Super Healthy Kids full-time
  • How they came up with the idea for Prepear
  • How they found balance and a healthy relationship with their work
  • How taking outside funding affects a business
  • What it was like to get sued by Apple
  • How Prepear works

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jan 5, 2021

Screening applicants, knowing you're ready to hire, and the best questions to ask in an interview with Emily Perron.

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Welcome to episode 286 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about hiring freelance help.

Build Your Team 

One of the inevitable truths of running and growing your own business is that you’ll need to hire some help at some point.

But how do you make sure that your job listing is as eye-catching and descriptive as it can be? How do you ask the right questions in an interview? How do you make sure you’re hiring the right person for the job?

That’s what Emily is here to talk about today! In this episode, we dive deep into the world of hiring freelancers, from figuring out when it’s time to hire to all of the boxes you should check throughout the hiring process.

In this episode, you’ll learn:

  • The toughest parts of the hiring process
  • The kinds of job listings that aren’t appealing to freelancers
  • Why a hiring process is necessary
  • What to include in an attractive job listing
  • How to screen applicants
  • How to ask the important questions in an interview
  • Examples of candidate red flags
  • The differences between freelancers and employees
  • How to know when you’re ready to hire
  • First roles that people hire for
  • How to properly pay freelancers
  • When to consider hiring
  • How to work with Emily

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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