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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: May, 2018
May 29, 2018

Dealing with burnout, making the tough decisions, and generating income your way with Carrie Forrest.

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Welcome to episode 152 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Food Blogger Pro member, Carrie Forrest, about 6 big mistakes that she made over her 9 years of blogging.

6 Blogging Mistakes Made By a Veteran Food Blogger

Today’s podcast is extra special because we’re featuring a Food Blogger Pro member, Carrie from Clean Eating Kitchen!

Carrie has been blogging for nine years, and as you can imagine, she has learned a lot about her readers, the blogging industry, and herself in that time.

And that’s why she’s here today. Between learning the hard truth about what happens when you change your URLs to alienating her audience, she’s sharing the top 6 mistakes she made and how you can avoid making them yourself.

In this episode, Carrie shares:

  • What it was like blogging 9 years ago
  • What burnout was like and why it made her want to quit blogging
  • How she made the tough decisions about her blog
  • What she learned from alienating her audience
  • How she fixed her broken links
  • How she refined her photography style

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Karen from Seasonal Cravings! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 22, 2018

When it's time to take a break, how to change your mindset, and what's next for her blog with Stephanie Wise.

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Welcome to episode 151 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Stephanie Wise from Girl Versus Dough about stepping away from blogging and pivoting her focus.

Designing Your Lifestyle

When running a business online, it’s easy to experience burnout. Stephanie is familiar with the feeling; she actually stopped blogging at Girl Versus Dough for the majority of last year.

In that time, she focused on her family and reevaluated what made her love blogging in the first place.

Now that she’s back to blogging, she views the process of producing content in a new light. She’ll talk about what’s next for her and her blog, as well as her advice for others who are thinking about pivoting.

In this episode, Stephanie shares:

  • Why she decided to stop blogging
  • When she realized it was time to take a break
  • How her mindset has changed
  • What’s next for her, her brand, and her home life
  • How she deals with pushback
  • Her advice for others who are thinking about pivoting

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alyssa from Simply Quinoa! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 15, 2018

We're celebrating our 150th episode with a fun Q&A with Bjork. You'll learn about his management style, why he loves Minnesota, how they're A/B testing on Pinch of Yum, and more.

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Welcome to episode 150 of the Food Blogger Pro podcast! This week on the podcast, Bjork is in the hot seat, and he chats about his favorite music, how he formed his management style, and his favorite Pinch of Yum recipe.

Get to Know Bjork Ostrom

Happy 150th episode day!! We’re so honored and thrilled to have you listening along to the Food Blogger Pro Podcast each week, so to celebrate, we’re publishing a fun Q&A episode with our fearless leader, Bjork Ostrom.

We’ll focus on some business and blogging questions, and then dig into the personal stuff and discover more about Bjork’s music career (!!!) and his unconventional favorite Pinch of Yum recipe.

This interview was a lot of fun, and we really hope you enjoy it!

In this episode, Bjork shares:

  • What his most memorable podcast episode is
  • If there was ever an episode that inspired him to change a part of his business
  • How he overcomes roadblocks
  • How they’re using A/B testing on Pinch of Yum
  • His and Lindsay’s AIM screen names
  • The books he most recommends
  • Why he loves living in Minnesota
  • What he likes to listen to on Spotify
  • How his music career helped shape his future careers
  • What his favorite Pinch of Yum recipe is
  • How it feels to have 150 episodes in the books

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Angel from Cheftographer! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 8, 2018

How SEO works on Pinterest, how often you should be pinning, and the optimum size for pins with Yuka Ohishi.

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Welcome to episode 149 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Yuka Ohishi about optimizing your posts for Pinterest.

How to Get Your Content to Stand Out on Pinterest

Pinterest can be one of the biggest sources of traffic for food bloggers, so it’s important to optimize your posts, descriptions, and photos for Pinterest success.

That’s why Yuka is here today. She has worked at Pinterest for a few years, and she knows the ins and outs of the platform. She’ll answer some of our members’ most common Pinterest questions like how big your pins should be, how hashtags work, how to optimize Pinterest descriptions, and so much more.

If you’re looking for ways to improve your Pinterest efforts, this episode is for you!

In this episode, Yuka shares:

  • How she started working with Pinterest
  • How often you should be pinning
  • Why the new profile will help you customize your presence on Pinterest
  • Whether or not you should use rich pins
  • How SEO works on Pinterest
  • How to optimize your Pinterest descriptions
  • How hashtags on Pinterest work
  • The ideal size for long pins
  • How to get more traffic from Pinterest

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Sara from Vegan Chickpea! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

May 1, 2018

How to craft your ideal day, why you should beta test your idea, and how to launch a course with Steph Jones.

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Welcome to episode 148 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Steph Jones from Steph Yoga about realizing there needed to be a change in her career and how she made that change happen.

Pivoting to Find Success

Sometimes we think we know exactly what we want to be doing in life, only to learn that it’s not as fulfilling as we had hoped.

That’s the exact situation that Steph found herself in when she realized that there needed to be a change. She decided to become a yoga instructor and wanted to take her passions to an online platform.

Fast forward through a lot of work, testing her idea, and building her site, she now has a thriving yoga membership workout site that helps its members transform their health and bodies through yoga. You’ll learn all about how she found her passions and built her business in this interview.

In this episode, Steph shares:

  • What she did before she built her own business
  • How she realized that she needed a change
  • How she became a yoga instructor
  • Why she decided to build a food blog
  • How to craft your ideal day
  • How she beta tested her idea
  • How she launched a waiting list
  • Why a drip campaign was helpful
  • How she knew she was ready to launch
  • Why an open / closed enrollment format works for her

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Alexa from Girl in Healing! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

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