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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: February, 2018
Feb 27, 2018

Sharing videos on social media, filming tricky foods, and working with brands with the Pinch of Yum Team.

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Welcome to episode 139 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from our recent Recipe Video Bootcamp.

Answering MORE Questions about Recipe Videos

Have you tried making recipe videos yet? They’re incredibly popular right now, and they’re a great way to grow your audience and social media following.

We recently held a Recipe Video Bootcamp where we taught attendees how to shoot and edit their own food videos like a pro. Our last session of the day was a Q&A with Lindsay Ostrom and Alana Woolley from Pinch of Yum, and we’ve decided to share it as a podcast episode today! You’ll learn all about how the Pinch of Yum team handles producing and sharing high-quality video content every week.

In this episode, Lindsay and Alana share:

  • The best practices for sharing videos on social media
  • How to work with tricky foods
  • How to work with brands
  • The gear they use
  • How they handle shoots as a team
  • How they come up with inspiration
  • How to make your videos stand out
  • How long your videos should be
  • The settings they use to record videos

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Kelly from A Side of Sweet! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Feb 20, 2018

Understanding your stats, owning your niche, and optimizing your content with Ashley Ward.

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Welcome to episode 138 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Ward from SEMrush about optimizing the content on your website.

How to Get the Most Out of Your Content

Content is the core of your blog, but how do you know you’re getting the most out of the recipes and posts you publish?

That’s why Ashley is here. She explains that there’s a lot you can do with your content after you set it live. Between evaluating your stats and forming strategies, optimizing your content can happen in different forms. If you’ve wanted to learn how to own your niche or use your competitors when creating content, this episode is for you!

In this episode, Ashley shares:

  • How she got started as a corporate speaker
  • What SEMrush is
  • What PPC is
  • How to be strategic with your stats
  • How to use your competitors when creating content
  • How you can own your niche
  • How long you should wait before looking at metrics

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Holly from A Baker’s House! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Feb 13, 2018

How to build a self-promoting app, how to find a developer, and what to look for in an agency.

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Welcome to episode 137 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Trey George about building, developing, and managing apps.

One Million App Downloads in One Year

Building an app can be an exciting addition to your online business, and Trey is a pro at managing apps at A Color Story.

Trey has had a hand in building four apps for the A Beautiful Mess brand (the A Beautiful Mess app, Party Party, A Color Story, and A Design Kit), and he has quickly learned what works, what doesn’t, and what’s important to consider when building an app. If you’ve ever thought about building an app for your blog, this episode is for you!

In this episode, Trey shares:

  • How he got started managing the A Beautiful Mess app
  • How to charge more for your work
  • How the A Beautiful Mess app was self-promoting
  • Why hashtags were important for growth
  • What to look for in an agency
  • How to find an app developer
  • His experience with in-app purchases

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Anushree from Simmer to Slimmer! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Feb 6, 2018

How to run ads on a recipe print page, optimize images for search results, and set Pinterest descriptions with Raquel Smith.

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Welcome to episode 136 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Raquel Smith about how optimize search results on Google and Pinterest.

Optimizing for Search Results on Google and Pinterest

Structured data, optimization, and rich snippets are common things for bloggers to think about, but just because they’re common doesn’t mean they’re easy to understand.

If SEO talk is enough to make your head spin, you’re not alone, so Raquel is here to make recipe SEO much more approachable and understandable. She has managed the development of WP Tasty’s two WordPress plugins, Tasty Recipes and Tasty Pins, and you’ll learn how these plugins can have a major impact on your recipes.

In this episode, Raquel shares:

  • How she get started with Food Blogger Pro
  • The difference between WP Tasty and Tasty Recipes
  • What a recipe plugin is and why it’s important
  • What Googlebot is
  • How to run ads on a recipe print page
  • What rich snippets are and how they’re different from rich cards
  • How to optimize images for search results
  • What Gutenberg is
  • If you need to optimize for everything
  • The problem that Tasty Pins is solving
  • Why a blogger might hide an image from a post

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Lauren from Zestful Kitchen! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

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