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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: May, 2016
May 31, 2016

Welcome to episode 49 of the Food Blogger Pro podcast! In this episode, Bjork chats with Allison Schaaf from the meal planning service PrepDish.

 

Allison Schaaf started her entrepreneurial adventure with two key components: a focused goal and great branding. But what has kept her going in creating a business that brings in hundreds of thousands of dollars every year was something else entirely. In a word:

Accountability.

Allison found a while back that working with business coaches has helped her business skyrocket. And while the coaches helped her get to where she is today, she also discovered that accountability of any sort, from a coach to a friend to a dedicated group, is what helps her set and achieve her goals.

In this episode, Allison shares:

  • The very first step she took when starting her new online business
  • What set her apart from other similar businesses
  • How she worked through struggles at the beginning
  • How she gets the word out about her business
  • What she learned from her business coach and how it’s helped
  • How an accountability group helps her reach her goals
  • The process she uses to set strong, realistic goals

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

May 26, 2016

Welcome to episode 48 of the Food Blogger Pro podcast! This week, Bjork interviews Dustin & Lacey Baier from A Sweet Pea Chef.

A few years ago, A Sweet Pea Chef was floundering. Dustin & Lacey had grown it to the point where it was getting expensive to maintain, but they hadn’t unlocked the secrets to turning it into a successful business. They bounced from great idea to great idea, but just weren’t able to get anything to stick.

Until, one day, an internet passer-by pounced and described how inferior they were to the competition. Little did they know, this angry email would lead them down a path that would help them properly monetize their website and start turning things around.

Since then, Dustin & Lacey learned how to say no to good opportunities to focus on what’s most important, cracked the code for viral vide, and took A Sweet Pea Chef to new heights.

In this episode, Dustin & Lacey share:

  • Why they almost gave up their blog
  • How they narrowed their focus and eliminated most of what they had worked on
  • How an angry email inspired them to do better
  • Why they decreased the amount of content they were putting out
  • Why they decided to focus on video
  • How they work together as a team and balance each other out
  • How they approach sponsored posts when many opportunities are for processed foods
  • Lacey’s advice for getting over perfectionism with video

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

May 17, 2016

Welcome to episode 47 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jay Papasan, coauthor of the New York Times Bestseller The ONE Thing.

 

If you’re anything like me, there are always more things to do than we have time for, and prioritizing what to work on every day can be really tough. As a result, we’re pulled in so many different directions working on different projects that we find it really difficult to make any measurable progress on any one thing.

If this describes you, you are not alone. Jay Papasan and Gary Keller discovered that this was a problem that faced so many of their employees and coworkers at the Keller Williams Realty group. After Gary worked for years with his employees to help them discover the things they should be focusing on, he and Jay, a NYT bestselling book editor, came together to write a book about it, called The ONE Thing.

Today, Jay joins Bjork in an interview that is sure to change the way you are thinking about your projects and priorities.

In this episode, Jay shares:

  • How he went from Real Estate professional to book author
  • Why defining a single priority can help move you forward
  • How saying no to opportunities can be relaxing
  • How to make sure you get your priority done
  • Whether you can make yourself a morning person
  • How to know what to focus on when there are so many different areas of life that need attention
  • How to take huge goals and make them manageable for today
  • What the #1 thing is that makes people succeed

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

May 10, 2016

Welcome to episode 46 of the Food Blogger Pro podcast! In this episode, Bjork talks with Kate Kordsmeier from the blog Root & Revel about her successful freelance writing career.

While many of us dream about the days when we could find enough success with our blogs that we could write for magazines like Cooking Light and Conde Nast Traveler, Kate’s already been-there-done-that. With a little experience in copywriting and a lot of drive, Kate was able to quit her full-time job and double her income with freelance writing - before she ever had a food blog.

In this interview, Kate shares a lot of tips and tricks she’s learned along the way so that you, too, can try your hand at freelance writing.

In this episode, Kate shares:

  • What the hardest part of freelancing is when you’re first getting started (hint - it’s not just writing excellent pieces)
  • An example pitch she recently gave a magazine (and got the job for)
  • How to find editors to contact
  • Whether or not you should follow up after pitching
  • When in the process you talk about payment
  • Whether or not you should work for free
  • What the dynamic is between web and print media
  • Why she’s building a blog instead of just freelancing

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

May 3, 2016

Welcome to episode 45 of the Food Blogger Pro podcast! Thisweek,Bjork interviews Tony Rulli from Intentional Spark aboutadvertisingon Facebook.

 

In today’s day and age, the internet can bereallynoisy. There are ads all over the place for productsyoumay or may not be interested in, all sorts of conpanies askingyouto buy their products, and more and more things to look ateveryday.

So what makes you pay attention to the few things that catchyoureye? A lot of the time, what makes you pay attention isrelevancy -the thing that caught your eye has something to do withyou andsolves a problem you already have.

So, if you’re selling a product, promoting your company, orjustwanting to get the word out, the best way to get people topayattention is to target the right people in the first place.

While this sounds complicated, Facebook actually makes itprettyeasy! Listen in to today’s podcast with Tony Rulli to learnhow toleverage Facebook’s powerful remarketing tools to help youcreatean income from your blog.

In this episode, Tonyshares:

  • His first foray into selling products online
  • Why Facebook ads have huge potential for food bloggers
  • The difference between boosting posts and runninganadvertisement
  • How Facebook retargeting works and who should be using it
  • How you can use Facebook retargeting to make money even whenyoudon’t have a product to sell
  • What a sales funnel is in laymen’s terms
  • How to attract the right people as potential customers
  • His top 3 action items for getting started withFacebookmarketing

 

Resources:

If you have any comments, questions, or suggestionsforinterviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review usoniTunes!

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