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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: March, 2018
Mar 27, 2018

How to build authority, why they choose to guest post, and why connection is so important with Jessica Beacom and Stacie Hassing.

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Welcome to episode 143 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Jessica and Stacie from The Real Food Dietitians about growing their blog to have over 2 million page views per month.

2 Million Page Views in 2 Years

Jessica and Stacie’s story is impressive; not only do they operate their business from two different states, they’ve grown their audience to over two million page views per month in just two years!

They’re here today to share the story of how they started their business together and why they ended up shifting their focus. They also will chat about why connection has been such an important part of growing their business and how they’re using Facebook to cultivate that connection. You’ll love hearing about how they’ve learned to thrive as the bloggers behind The Real Food Dietitians.

In this episode, Jessica and Stacie share:

  • What they did before they started their blog
  • The most critical pieces of their journey
  • How they connected at a conference
  • How they started to work together
  • How they’ve built authority on their site
  • Why guest blogging works as part of their strategy
  • How they made connections with other bloggers
  • The most profitable aspects of their business
  • How they work together in different cities
  • Why they run a private Facebook group

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Madison from Sunny Thymes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 20, 2018

How to choose a hosting plan, why SSL is important, and how to optimize your images with Andrew Wilder.

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Welcome to episode 142 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Andrew Wilder about the top five tech mistakes he sees on food blogs.

How to Fix 5 Common Blogging Tech Mistakes

The first time our Site Speed Expert, Andrew, was on the podcast, he chatted all about best practices for securing your website.

Now he’s back to talk about five of the most common tech mistakes he sees on blogs.

Between choosing the right hosting to optimizing images, there are a lot of tech decisions to make about your blog. Andrew’s advice will make you a lot more confident to make those decisions. Enjoy!

In this episode, Andrew shares:

  • What he does at Blog Tutor
  • Why good hosting is important for food blogger
  • The difference between popular types of hosting plans
  • How you can tell if you have good hosting
  • How big your images should be and why you should be optimizing
  • What a fully enhanced recipe rich card is
  • What an SSL certificate is

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Jodie from Growing Book by Book! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 13, 2018

How to understand your customers, view your blog as a business, and adapt to where you are with Alexis Joseph.

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Welcome to episode 141 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Alexis Joseph about building two thriving full-time businesses.

Hustling to Build Two Full-Time Businesses

Alexis is the definition of a #girlboss. She’s the co-founder of a thriving restaurant, the author of a successful blog, and a registered dietitian.

How does she find time for it all? Good question. She’s here today to share all about it. You’ll learn about what she does in a typical day and how she balances it all.

In this episode, Alexis shares:

  • How she got interested in nutrition
  • When and why she started her blog
  • The things that made a difference in her blog
  • How she started viewing her blog as a business
  • Where her blog name came from
  • How she decided to open a restaurant
  • How she keeps up with her customers
  • How she balances a full-time blog and restaurant
  • What her typical day looks like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Regan Jones from Blog Brûlée, Healthy Aperture, This Unmillennial Life, and The Recipe Redux! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Mar 6, 2018

How to tier your pricing structure, why you should save your side business income, and how to incentivize word of mouth with Nathan Barry.

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Welcome to episode 140 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Nathan Barry from ConvertKit about how he started his career and pivoted to focus on selling software.

From $300k in Product Sales to $9m in Software Sales

Nathan started out as a designer and app developer, and he launched his first product to an email list of 800 people. Thus started his successful product sales career, writing three books, two courses, and building an email list.

But then in October 2014, Nathan decided to pivot. He decided to focus on his email software, ConvertKit, which was making only $1,000/month in revenue at the time. Now ConvertKit has over 18,000 users, including Pat Flynn, Leo Babuta, and Chris Gillebeau.

In this episode, Nathan shares:

  • What he did before starting ConvertKit
  • His suggestions about what you should do with your side business income
  • Why he suggests to tier your pricing for a product
  • How to price a product
  • Why he wanted to make an email marketing platform
  • How he decided to focus on software
  • How to incentivize word of mouth

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Tonia from Why Not Mom! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

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