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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: August, 2020
Aug 25, 2020

Creating a freelance photography business, shooting in manual mode, understanding a DSLR, and tips for improving your food photography skills with Ashley McLaughlin.

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Welcome to episode 267 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode about freelance food photography with Ashley McLaughlin.

Freelance Food Photography…with a side of Architecture

We’re revisiting one of our past episodes about food photography this week! We interviewed Ashley McLaughlin back in 2017 about her freelance food photography business, and we’re resharing that episode with you today.

Architecture and food…it doesn’t sound like there would be many similarities between the two, right? But there are, and Ashley’s background in architecture helped her understand experience, perspective, and design in a culinary setting.

After staring her blog, Edible Perspective, as a way to stay creative, Ashley’s love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she’s a full-time freelance food photographer who has photographed multiple cookbooks for bloggers.

It’s a good reminder that your blog isn’t the only money-maker in this industry; freelance food photography or writing can be a great way to build an income by doing what you love.

In this episode, you’ll learn:

  • How recipe creation is like architecture
  • Why she launched her blog
  • How she started using a DSLR
  • Her tips for improving your food photography skills
  • How she was able to become a full-time freelance food photographer

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 18, 2020

Learn how to write with focus, read with purpose, and build your community in this special FBP Rewind episode with Gabriela Pereira from DIY MFA.

Welcome to episode 266 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to one of our most popular episodes about writing with Gabriela Pereira from DIY MFA.

Write More, Write Better, and Write Smarter 

Writing –– do you love it or hate it?

It seems to be one of those topics that really divide people; either you love the creative process of putting words onto paper or…you don’t.

Today’s FBP Rewind episode will help you get those creative juices flowing and fine-tune your writing processes.

A bit about our interviewee: Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don’t actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer.

She started her business, DIY MFA, to teach others how they can do exactly that.

Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela’s strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one’s voice and writing style.

In this episode, you’ll learn:

  • What an MFA is
  • Why she considers herself an instigator
  • How she calculates and tracks her productivity
  • How to find a writing system that works for you
  • How she stays inspired
  • How she writes personal posts
  • Why it’s important to get input from the right people
  • Why you should know your strengths and weaknesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 11, 2020

Delegating work, how to solve your readers' problems, and dedicating time to learn with Beth Moncel.

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Welcome to episode 265 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Beth Moncel about adapting and growing her blog over the past five years.

Adapting and Adjusting 

We’re so excited to welcome Beth Moncel from Budget Bytes back to the podcast today! She was our 11th guest on the podcast, so we’re excited to catch-up with her in this episode.

While we do talk about the things that successfully help her run her blog in this episode, we also talk about where she has struggled these past few years. Between hiring, listening to her readers, and adapting to drops in traffic, Beth has learned and grown, and we hope that this episode will teach you how you can adjust to changes in your own blogging journey.

In this episode, you’ll learn:

  • How her blog has changed in the past five years
  • Why she includes step-by-step photos in her blog posts
  • Why her blog is a combination of her love of art and science
  • How she dedicates time to learn
  • How she grew her team and delegates her work
  • How she adapted to her traffic dropping
  • What E-A-T means in terms of blogging
  • How she helps solve her readers’ problems
  • The tools she uses with her team
  • How she’s planning ahead to take some time off
  • Where she sees herself and her business in the future
  • Advice she’d give her past self

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 4, 2020

Creating reader-first content, how to effectively work with brands, and creating a seven-figure income with Chelsea Lords.

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Welcome to episode 264 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Lords about growing her website traffic and building her seven-figure blogging business.

Persistence 

It’s time to welcome Chelsea Lords from Chelsea’s Messy Apron back to the podcast!

Her original episode on the FBP Podcast is one of our all-time most-downloaded episodes, and we’re so excited we had the chance to welcome her back to the show and catch up on how her blog has grown and evolved since we last talked to her.

You’ll hear how her social media and traffic strategies have shifted, how and why she strives to create the most helpful content she can for her readers, and how she managed to grow Chelsea’s Messy Apron into a seven-figure revenue business.

In this episode, you’ll learn:

  • How she adjusts to the changing blogging landscape
  • How Facebook traffic changed
  • How she diversifies her income
  • How she creates valuable sponsored content
  • How she raised her sponsored content rates
  • How she’s making seven figures of revenue
  • Why it’s important to give up complete control
  • How she makes her content more helpful for her readers
  • Why it’s important to re-invest in your business
  • Why a support network is so important

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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