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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: July, 2017
Jul 25, 2017

Common mindsets for entrepreneurs, how to find success through breakthroughs, and how to grow a podcast into a success with Natalie Eckdahl.

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Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success.

From Struggling Podcast to Six-Figure Success

“If you build it, they will come.” That’s what Natalie thought of her audience when she first built her podcast back in 2014.

While that wasn’t exactly the case, Natalie started to understand her audience and quickly grew her struggling podcast, The Biz Chix Podcast, to a six-figure business.

Along the way, Natalie has coached many different types of women entrepreneurs, and she has learned about their struggles, issues, and tools for success. The lessons she has learned helps her educate, encourage and promote entrepreneurial women looking to grow their businesses.

In this episode, Natalie shares:

  • Why she decided to start her podcast
  • How she scaled that podcast into a seven figure business
  • Why it’s important to understand your audience
  • Why she recommends joining a mastermind group
  • The common mindset issues she sees in her clients
  • How to be intentional with your time

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 18, 2017

Why “going viral” early might not be best with Sarah Wu.

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Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why “going viral” quickly might not be the best thing for everyone.

How to Go Viral, Kill Your Blog, and Start Over

Going viral. It’s the dream for all bloggers, right?

Not exactly.

Sarah Wu experienced what it’s like to have a viral blog early in her blogging career. She was featured on news outlets like Good Morning America, AOL, and Yahoo, saw her page views quickly grow, and started getting more comments. However, going viral wasn’t what was best for Sarah and her blog about school lunches.

In this episode, Sarah shares:

  • Why she decided to document school lunches
  • How her blog grew
  • Why she decided to start as an anonymous blogger
  • How she was featured on Good Morning America, AOL, and Yahoo
  • Why you should focus on becoming an expert
  • Why smaller goals are important for growing your blog
  • Why going viral early might not be the best thing for your blog
  • Why it’s important to be yourself

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 11, 2017

How to refine your brand, share your story, and help others with Carol Cox.

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Welcome to episode 106 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Carol Cox about refining your brand and sharing your story.

Discovering Your Unique Brand

How would you define your brand?

It’s an interesting and important question to answer about your business. Carol, however, thinks it's even more important to gauge how your audience defines your brand.

Once you understand that, you can then refine your brand and use your expertise to support your audience. Carol’s advice will show you how you can help your readers by choosing the stories you share and the niche you pick.

In this episode, Carol shares:

  • What a brand actually is
  • How to gauge the way your audience views your brand
  • How to refine your brand
  • Why you should excavate your story
  • Why failures make good stories
  • How to create a story bank
  • Why you should process through your story before you write about it
  • How to help someone along their “Hero’s Journey”
  • How you can find your niche
  • How to make a “signature talk”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 4, 2017

How to pick a course topic, price your course, and feel confident to teach with Randle Browning.

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Welcome to episode 105 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Randle Browning from Teachable about creating courses to generate income and leads.

How Food Bloggers Use Courses to Build their Businesses

What are you an expert at? Maybe it’s cake decorating. Maybe it’s vegan cooking. Or maybe it’s cooking with the ever-so popular Instant Pot.

Regardless, you can make a course about it. And creating that course is a great way to build your online presence and business.

Randle Browning works for Teachable, a site that helps you build and sell your own online courses. She has so many tips that will help you pick the perfect course topic, create your course, and then successfully launch your course.

In this episode, Randle shares:

  • Why you should pre-sell a course
  • How to segment your email list based on a course
  • How to gauge interest in your course idea
  • How to price your course
  • How to pick a topic for your course
  • What “expert” means and how to feel confident enough to teach a certain topic
  • Why you don’t need to be the “Ultimate Expert”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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