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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: August, 2019
Aug 27, 2019

How to store your files in the cloud, the process we use to produce the podcast, and how Pinch of Yum manages their sponsored content.

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Welcome to episode 217 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how we store large video files, produce the podcast, and manage Pinch of Yum’s sponsored content.

Processes 

Today’s episode is focused around processes, and while that may not sound all that exciting, processes are essential for our work. We use processes every day at Food Blogger Pro and Pinch of Yum, and you’ll learn what we do and how we stick to these processes in this episode,

First up is Emily, Pinch of Yum’s Video Specialist. Video files are huge, so the processes she follows to compress and store her video files helps keep her computer tidy and her content organized.

Next, Alexa talks all about…the podcast! She walks you through the entire podcasting process - from scheduling interviews, to recording episode, to editing, to publishing, and beyond.

And last, Pinch of Yum’s Communications Manager, Jenna, talks all about the way that Pinch of Yum manages their sponsored content work. From reviewing contracts to evaluating sponsors to getting paid, Jenna will teach you the ins and outs of making sure Pinch of Yum’s sponsored content work gets done.

While you’re listening, we encourage you to think about some of the things you do every day or every week that could benefit from a formalized process. Enjoy!

In this episode, you’ll learn:

  • Why processes are helpful and important
  • How Emily organizes Pinch of Yum video clips
  • The tool we use for cloud storage
  • Why it’s important to compress your files before uploading them to the cloud
  • How we schedule interviews for The Food Blogger Pro Podcast
  • What we use to record the podcast
  • How we host the podcast and generate transcripts
  • What Jenna’s role is when it comes to sponsored content on Pinch of Yum
  • How brands reach out to Pinch of Yum
  • How the Pinch of Yum Intake Form works
  • How the Pinch of Yum team reviews contracts
  • How Pinch of Yum issues campaign reports
  • How Pinch of Yum follows up with brands

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 20, 2019

How recipe copyrighting works, important parts of a food photograph, how to find your photography style, and new content on Food Blogger Pro.

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Welcome to episode 216 of The Food Blogger Pro Podcast! This week on the podcast, we talk about whether or not recipes are copyrightable, how to incorporate layers into your food photography, and some of the new resources we have for food bloggers on Food Blogger Pro.

Content 

We’d go so far to say that content is the bread and butter of food blogs. If you look at all the techy stuff, the SEO, the plugins, the monetization…content is at the core of it all. And that’s our focus for today!

First, you’ll hear from Danielle, our incredible Legal Expert here at Food Blogger Pro, and she talks all about recipe copyrighting and how to properly give credit to other content creators. We get asked questions about this all the time in the Food Blogger Pro forums, and Danielle makes it easy to understand and implement.

Next up: Lindsay! And because we focus on food and we eat with our eyes, photography is a huge, important part of the content creation equation. She talks about styling, layering, and her approach to photography in this episode.

And last: Alexa. You’ll hear a quick update about some of the new content we’ve recently published to Food Blogger Pro for our members. We talk about a recent Q&A, new tools we’re using, new courses we’re planning, and more.

It’s a great episode, and our goal is that it helps you streamline your content creation process and helps eliminate some questions you might have around creating content for your food blog. Enjoy!

In this episode, you’ll learn:

  • What parts of your blog posts are copyrightable
  • What you can do if you find a copy of one of your recipes online
  • What a DMCA takedown notice is
  • The right way to give credit to another recipe when you were “inspired by” it
  • Important parts of a food photograph
  • How layers work in food photography
  • How to find your photography style
  • Some of the new content we’ve published on Food Blogger Pro

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 13, 2019

Pinning what's important on Pinterest, establishing an Instagram Story series, and tips for understanding engagement.

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Welcome to episode 215 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how to optimize the time you spend on Pinterest, how to establish an Instagram Story series, how to calculate engagement, and more.

Share 

Let’s talk sharing content! In this episode, we’re focusing on sharing content on social media. There are so many social media platforms and strategies, and this episode will help you create those processes to help you increase followers and engagement.

First, you’ll hear from Kate Ahl, who is one of our Food Blogger Pro experts and who owns a Pinterest management company called Simple Pin Media. She’s here to share information about common traits of successful pinners, how to encourage readers to pin your content, and how to control what your readers share on Pinterest.

Then Abby, the Social Media Manager for all of our brands, talks about how we’re using Instagram Stories for Food Blogger Pro. We use recurring series to engage our followers and constantly deliver value.

And last, Bjork talks through what engagement actually is and how you measure it. We’re always talking about how important engagement is, and he’ll help you understand why that is.

In this episode, you’ll learn:

  • How pins go viral
  • When you save vs. when you share on Pinterest
  • Common traits of successful pinners
  • How you communicate with pinners
  • What Pinterest finds most important when you’re sharing content
  • How to encourage readers to pin your content
  • How to force-pin a specific image
  • How much you should be pinning
  • How Instagram Stories work
  • How we structure Stories for Food Blogger Pro
  • How engagement works
  • How to calculate engagement

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 6, 2019

How to figure out which old posts you should optimize, what it means to "connect" your posts, and a simple way to track your optimization efforts.

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Welcome to episode 214 of The Food Blogger Pro Podcast! This week on the podcast, you’ll learn how to optimize old posts, connect your posts to one another, understand the impact of your optimizations, and more.

Optimize 

It’s time to talk optimization! And this episode will help equip you with the strategies and processes you need to optimize your posts, build authority, and

First, you’ll hear from our SEO Expert, Casey Markee, as he talks about optimizing and republishing old posts. He also talks about whether or not it’s okay to have a 404 page and when you should consider noindexing your posts.

Then you’ll hear from Jeff Coyle from MarketMuse, a content planning and optimization software, about connecting your posts to one another and the tools you can use to optimize your posts.

And then Bjork Ostrom, rounds out this episode by talking about how you can track and monitor your optimization efforts to make sure that they’re having the impact you hoped. It’s a simple way to keep tabs on whether or not you’re targeting the right posts with the right optimizations.

It’s a really helpful episode, and we hope you’ll be able to apply these tips to your own blogging efforts. Enjoy!

In this episode, you’ll learn:

  • Who the Father of SEO was
  • How to select old content to optimize and republish
  • What it means to noindex a post
  • If it’s okay to delete a post
  • What technical SEO is and how to optimize for it
  • How you can find posts to optimize
  • Why it’s important to “connect” your posts
  • Tools you can use to optimize your posts
  • How to build authority
  • How annotations in Google Analytics work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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