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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: June, 2018
Jun 26, 2018

Prioritizing your work, choosing a focus, and leading a healthy life with Liz Della Croce.

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Welcome to episode 156 of the Food Blogger Pro podcast! This week on the podcast, Bjork chats with Liz Della Croce about balance, health, and focus.

Building a Healthy Blog and a Healthy Life

Running your blog as a business takes a lot of balance. Especially if you have a well-rounded approach to health in mind.

Between her journey through weight loss to growing her blog into a profitable business, Liz has figured out how to keep a healthy balance in both her personal and professional lives. You’ll learn about her work processes, her approach to balance, and how she prioritizes her work in this interview. Enjoy!

In this episode, Liz shares:

  • How she started her blog
  • Her advice for exercise
  • How to maintain a healthy lifestyle
  • Why she focuses on one task at a time
  • How she prioritizes her work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Bet from Bet on Dinner! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jun 19, 2018

Keeping a long-term mindset, "What I don't do" lists, and connecting with others with Bjork Ostrom.

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Welcome to episode 155 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about important ways to overcome blogger burnout.

Keeping it Fresh and Avoiding Burnout

Burnout happens to everyone, so it’s helpful to have a few tips and tricks in your back pocket for when that feeling strikes.

That’s why Bjork’s here today. He’s talking about the seven burnout-fighting tips he implements in his own life. Between an efficient way to take a weekend trip to finding the perfect coffee shop when you want to switch up your work environment, this episode will equip you tools to knock out your blogger burnout.

In this episode, Bjork shares:

  • Why he has a long-term mindset
  • Why you should view everything as an experiment
  • Why you should unplug once in a while
  • Why it’s helpful to switch up your work atmosphere
  • How to make “what I do” and “what I don’t do” lists
  • Ways to meet up with others
  • Why it’s important to switch it up

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Katie from Healthy Seasonal Recipes! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jun 12, 2018

The subtleties of still life photography, the importance of textures, and how to layer with Rachel Korinek.

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Welcome to episode 154 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Rachel Korinek from Two Loves Studio about improving your food photography with five powerful tips.

5 Tips to Improve Your Food Photography

Spend five seconds on Rachel’s photography site, Two Loves Studio, and you’ll know that she knows photography.

Rachel understands the important role food photography plays in the growth of any kind of food-based business. The saying, “Eat with your eyes” is much more true when your colors look real-to-life, your composition is authentic, and your prop choices make sense.

From lighting to editing to color theory, Rachel explains these principles in detail on her blog, and she’s here today to share five important tips that can improve your food photography.

In this episode, Rachel shares:

  • Why still life photography is difficult
  • What a food stylist does
  • Why it’s helpful to work with a team
  • Why textured backgrounds are helpful
  • How to capture shadows
  • What negative fill is and how to work with diffused light
  • Why layering is important in still life photography
  • What color theory is
  • The tools she recommends to have on hand

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Julie from Julie’s Eats and Treats! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

Jun 5, 2018

Evaluating your current reality, examining your past work, and becoming an effective leader with Kevin Waldron.

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Welcome to episode 153 of the Food Blogger Pro podcast! This week on the podcast, Bjork chat with Kevin Waldron about being an effective business owner and achieving the life you want.

Playing the Game of Business

Kevin isn’t just a business coach, he’s Bjork’s business coach! He’s in the business of helping people evaluate their current business situation and giving them actionable ways to get to where they want to be.

In this episode, Kevin talks about how you can play the game of business to get what you want. You’ll learn how to evaluate what you should be doing more of and, more importantly, what you shouldn’t be doing as you grow into an effective leader and business owner.

Let’s dive in!

In this episode, Kevin shares:

  • How he knew he wanted to be an entrepreneur
  • The moment he became an entrepreneur
  • How he approaches selling a business
  • Why you might want to infuse your personality into your business
  • What it’s like to no longer own your business
  • How he found his sweet spot
  • How he describes what he does to other people
  • The most common things he addresses as a business coach

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Thanks to our Reviewer of the Week, Oriana from Mommy’s Home Cooking! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

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