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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: December, 2019
Dec 31, 2019

Setting SMART goals, understanding the why behind your goals, and the importance of gratitude with Bjork Ostrom.

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Welcome to episode 235 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how you can set better goals in the new year.

Three Ways to Set Smarter Goals in the New Year 

Tomorrow we welcome a new year and a new decade (depending on who you ask). And that’s why we thought it was important to rewind back to our 131st episode, Three Ways to Set Smarter Goals in the New Year with Bjork Ostrom.

We all know how new years resolutions or goals typically go: we’re ambitious and make a ton of changes, and we slowly but surely fall out of those habits we once wanted to strengthen.

If you’ve experienced this with your new years goals, you’re not alone. And if you have some goals or resolutions you wish to keep this year, we think you’re really going to love this episode. Bjork’s tips will help you create goals that will last and help you accomplish those goals with the right mindset.

In this episode, you’ll learn:

  • What SMART goals are
  • Why it’s important to understand why you’re setting a specific goal
  • Why gratitude is so important

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 24, 2019

Why you should start gratitude journaling, the Five Minute Journal, the benefits of meditation, and how to cultivate awe with UJ Ramdas.

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Welcome to episode 234 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews UJ Ramdas from Intelligent Change about gratitude, journaling, and meditation.

How to Level Up Your Life 

For today’s FBP Rewind episode, we’re rewinding back to episode 124 – How to Level Up Your Life with UJ Ramdas.

UJ is the co-creator of The Five Minute Journal and the co-founder of a company called Intelligent Change, and I thought this was a particularly fitting episode to reshare at the end of the year because we all like to review each year and make goals or resolutions for the new year.

And our hope is that some of the principles and tools that UJ and Bjork talk about in this episode can make a positive impact in your new year.

So if you’re looking for a little accountability and actionable ways you can accomplish those goals next year, I think you’re really going to enjoy this episode.

In this episode, you’ll learn:

  • Why he started Intelligent Change
  • What gratitude journaling is
  • How to use the Five Minute Journal
  • What his morning routine looks like
  • The benefits of meditation
  • How to cultivate awe
  • Why we sometimes don’t reach our goals
  • How to go through a process of self-discovery

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 17, 2019

How to get things done and enjoy the work you're doing, why you should think about who you're serving, and how to improve over time with Bjork Ostrom.

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Welcome to episode 233 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks through seven questions to ask yourself as you look to the new year.

7 Questions 

At the end of each year, we all get a little retrospective. How did this year go? Was it a good year or a not-so-great year? What can I do differently next year?

This episode will help you evaluate the current year in anticipation for the year ahead. Bjork outlines the seven questions you should ask yourself to help you assess, plan, and adjust the way you tackle your business each year.

In this episode, you’ll learn:

  • How to take a step back and figure out your goals
  • How to get things done by finding the work you enjoy
  • Why it’s important to think about your audience
  • How to improve over time
  • How to figure out what you need to stop or start doing

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 10, 2019

How to repurpose recipe videos, why watch time is important on YouTube, and how to charge for client work with Brita Britnell.

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Welcome to episode 232 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brita Britnell from Food with Feeling about repurposing recipe videos.

Repurposing Video

If you make recipe videos, you know how much work it takes to shoot, produce, and share these videos. And once the video is made, you’re done with that footage forever.

Or are you? In this episode of the podcast, Brita from Food With Feeling talks about repurposing the video content she creates to give it new life and get more engagement from her audience.

You’re doing all that work; don’t just archive that video content and forget about it. Repurpose it. And today, you’ll learn how. Enjoy!

In this episode, you’ll learn:

  • How she balances clients and her blog work
  • Why she’s okay with slower blog growth
  • How to approach video work
  • How you can repurpose video
  • Why it’s important to post different videos on each social media platform
  • How she charges for video work
  • How roundup videos work
  • Why watch time is important on YouTube
  • How Pinch of Yum is repurposing video
  • Where you can repurpose video

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Dec 3, 2019

Figuring out your "why," how to determine success based on metrics, and why search is so important on websites with Kingston Duffie.

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Welcome to episode 231 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kingston Duffie about increasing engagement on websites.

A Better Experience 

If you’ve been around the food blogging industry for the past few years, you’ve probably heard the word “engagement” more than any other metric. And that’s because brands, bloggers, and creators are putting a greater emphasis on engagement, even over other KPIs or metrics like pageviews or followers.

And that’s why Kingston is here today! His company, Slickstream, is aimed at increasing engagement on bloggers’ sites. And if you’ve visited our sister site, Pinch of Yum, lately, chances are you’ve seen Slickstream in action. Heck, you might have even used Slickstream without even knowing.

This is a really interesting interview focusing on ways that you can increase engagement on your own site–enjoy!

In this episode, you’ll learn:

  • How Kingston got his start
  • Why you should reflect on your “why”
  • Why listening is an important skill as a business owner
  • Why it’s important to pivot
  • How to determine your success with KPIs
  • How Slickstream works
  • Why search is so important on websites
  • How to use Slickstream on your site

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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