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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: September, 2022
Sep 27, 2022

Running virtual events, getting brands involved, and promoting the events to creators with Stefani Pollack from The Bake Fest.

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Welcome to episode 376 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Stefani Pollack from The Bake Fest about organizing and running virtual events.

Organizing and Running Large-Scale Virtual Events

As food bloggers, we spend a lot of our time working by ourselves, and it can often feel isolating. So how can we connect with other bloggers and build relationships with brands we love?

Enter: The Bake Fest! This virtual event for bakers features online baking and business classes, product demos, and more, and it’s a great place to build those connections with other creators and companies. In today’s episode, we’re chatting with Stefani, the founder of The Bake Fest, all about why she decided to start running these virtual events, how they work, and more.

Her next event, The Bake Fest Holiday Edition, will be on Saturday, October 8, 2022, so be sure to check it out and get registered if you’re interested in attending!

In this episode, you’ll learn:

  • How Stefani became a food blogger
  • Her best tips for growing on Instagram in 2022
  • How she helps creators grow their Instagram accounts
  • Why she decided to launch The Bake Fest
  • What to expect at The Bake Fest Holiday Edition
  • What tools and apps she uses to run The Bake Fest
  • How she promotes The Bake Fest and encourages signups
  • What lessons she has learned running virtual events

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 20, 2022

Writing a cookbook proposal, finding a literary agent, and writing a cookbook with a co-author with Yvette Marquez-Sharpnack from Muy Bueno.

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Welcome to episode 375 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Yvette Marquez-Sharpnack from Muy Bueno in Part Two of our From Blogger to Cookbook Author series.

From Blogger to Cookbook Author

Welcome back to our From Blogger to Cookbook Author series! In this two-part series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And in this final installment of this series, we’re chatting with Yvette Marquez-Sharpnack! In addition to running her blog, Muy Bueno, she has also written two cookbooks, and she’s currently working on a third. Suffice it to say she knows a thing or two about the cookbook process!

In this episode, you’ll hear how she wrote her cookbook proposals, what it was like writing a cookbook with a co-author, and her best tips for creators who want to write a cookbook one day. We hope you enjoy this episode!

In this episode, you’ll learn:

  • Why Yvette decided to launch her food blog
  • How she wrote her first cookbook proposal
  • Why she decided to do the graphic design for her first cookbook
  • What lessons she learned from writing her first cookbook
  • What she did differently with her second cookbook
  • What it was like writing a cookbook with a co-author
  • How she found her literary agent
  • How she’s approaching writing her third cookbook
  • Her best tips for those who want to write a cookbook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 13, 2022

Getting two cookbook deals, choosing a cookbook topic, and navigating the cookbook writing process as a food blogger with Adrianna Adarme from A Cozy Kitchen.

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Welcome to episode 374 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adrianna Adarme from A Cozy Kitchen in Part One of our From Blogger to Cookbook Author series.

From Blogger to Cookbook Author

We’re excited to officially launch a two-part series called From Blogger to Cookbook Author! In this series, we’re interviewing a few bloggers who have landed cookbook deals to learn more about how the cookbook writing process works.

And today, we’re kicking things off with Adrianna Adarme! Since launching her blog in 2011, she has published two cookbooks, and her second cookbook has sold over 110,000 copies.

You’ll hear how she got both her cookbook deals, how much her advances were for her cookbooks, how royalties work, and more. If you’ve ever dreamed of writing a cookbook, we know you’ll have a lot of takeaways from this episode!

In this episode, you’ll learn:

  • Why Adrianna decided to launch her food blog
  • How she got her first cookbook deal
  • Her best recommendations for choosing a cookbook topic
  • How much her advances were for her cookbooks
  • What expenses she didn’t expect from writing a cookbook
  • What lessons she learned from writing her first cookbook
  • How royalties work
  • How she approached writing her second cookbook
  • What success she’s had with her second cookbook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 6, 2022

Finding your purpose as a business owner and teaching engaging online cooking classes with Cynthia Samanian from Culinary Creator Business School.

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Welcome to episode 373 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cynthia Samanian from Culinary Creator Business School about teaching online cooking classes.

Teaching Online Cooking Classes

Have you ever wanted to teach online cooking classes but you’re not sure how to get started? Well, Cynthia is here to help you out!

She’s the creator of Culinary Creator Business School, a program that teaches culinary business owners how to teach their first online cooking class in 90 days or less, and she’s here on the podcast today to share her best advice with our listeners.

In this episode, you’ll hear what her business journey has looked like, why she decided to launch her program, her best tip for those wanting to teach online classes, and more. Enjoy!

In this episode, you’ll learn:

  • What Cynthia’s entrepreneurial journey has looked like
  • What she learned working as a product manager
  • Why she decided to launch Culinary Creator Business School
  • What she teaches her students in her program
  • Her best tip for those wanting to teach online cooking classes
  • Why it’s so important to know your purpose as a business owner

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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