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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: July, 2022
Jul 26, 2022

Developing a content strategy and writing blog posts that will get traffic to your blog with Ashley Segura from TopHatContent.

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Welcome to episode 367 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ashley Segura from TopHatContent about brainstorming content ideas and writing great blog posts.

Writing Great Blog Posts

As bloggers, our goal is to create content that our readers find valuable. But even more, we want to create content that people are actually searching for. And that’s what we’re chatting about today with Ashley from TopHatRank and TopHatContent!

She’s an expert when it comes to content marketing, and she’s sharing some of her best advice for creators in this episode — everything from how to come up with great content ideas to what an ideal blog post structure looks like.

It’s a really great interview, and we know you’ll have so many takeaways to apply to your own content strategy after listening. We hope you enjoy it!

In this episode, you’ll learn:

  • How Ashley got into content marketing
  • What she does at TopHatRank and TopHatContent
  • What’s involved in a content audit
  • Why she recommends republishing old content
  • When you might want to delete a blog post
  • What it means to noindex a post
  • What user journey means
  • How backlinks work
  • How to come up with content ideas with ranking potential
  • How she recommends structuring a blog post

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 19, 2022

Starting a small business academy and teaching others how to start a successful bakery business with Rob and Jen Morris.

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Welcome to episode 366 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rob and Jen Morris about how they teach home bakers how to start a bakery business.

How to Start a Successful Bakery Business

We’re really excited to welcome Rob and Jen back to the podcast after three years!

When they last came on the show, Jen and Rob were running their bakery, Cupcakeology, but since then, they have closed up shop and started sharing their expertise as baking business coaches.

Through their Start Small Win Big Academy, they teach home bakers how to start a profitable and successful bakery business — just like they did! You’ll hear why they decided to make this switch, how they’re grown their new business, what success their students have had, and more.

In this episode, you’ll learn:

  • Why Rob and Jen decided to shut down their bakery
  • Why they decided to launch the Start Small Win Big Academy
  • How they approach marketing for their new business
  • How they use paid advertising to grow their business
  • How they attract students who are motivated and excited
  • Why they encourage their students to smart small and grow over time

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 12, 2022

Finding your Zone of Genius, knowing when to hire, and writing a compelling job listing with Emily Perron.

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Welcome to episode 365 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Perron about the Zone of Genius and hiring.

Finding Your Zone of Genius and Hiring the Right People

Have you ever heard of the Zone of Genius?

When working in this zone, you capitalize on your innate abilities and interests to do work that truly fulfills you. And a great way to do this is by delegating tasks and building a team!

In this episode, Emily explains how to find your Zone of Genius, how to decide what to outsource first, how to write a compelling job list, and more.

If you’ve been thinking about hiring out some tasks and potentially growing your team, you won’t want to miss this episode!

In this episode, you’ll learn:

  • How Emily works with food bloggers
  • Why job listings should be as specific as possible
  • The difference between freelancers and employees
  • How to find your Zone of Genius
  • How to decide what to outsource first
  • How food bloggers should approach writing job listings
  • How to know how much to pay freelancers
  • Where to post your job listings
  • How to know when you’re ready to hire
  • How to avoid feelings of burnout

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 5, 2022

Self-publishing two cookbooks, staying organized when writing a cookbook, and tips for writing a cookbook with Chelsea Cole from A Duck’s Oven.

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Welcome to episode 364 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsea Cole from A Duck’s Oven about self-publishing a cookbook.

Self-Publishing a Cookbook

We’re so excited to welcome Chelsea back to the podcast after three years!

When we last chatted with Chelsea, she had just self-published her first cookbook, and since then, she’s been busy: she has become a full-time blogger and self-published another cookbook.

And in this episode, she’s sharing everything she has learned when it comes to planning, writing, designing, self-publishing, and marketing your own cookbook. If you’ve ever dreamed of writing a cookbook one day, you won’t want to miss this episode!

In this episode, you’ll learn:

  • What Chelsea learned self-publishing her first cookbook
  • What sous vide is
  • How she earns money as a freelancer
  • How she keeps track of her income and expenses
  • Why she decided to lean into a niche
  • How her cookbooks have created so many opportunities for her
  • How she stayed organized when writing her cookbooks
  • What tools she recommends using to self-publish a cookbook
  • Why she decided to launch her Sous Vide School
  • How she prints her cookbooks and fulfills orders
  • How much she earns per cookbook sale
  • How she teaches others how to self-publish cookbooks

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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