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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: May, 2017
May 30, 2017

Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs

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Welcome to episode 100 of the Food Blogger Pro podcast! This week, we’re celebrating our 100th episode with a special community episode!

How FBP Listeners Have Used the Podcast to Grow their Blogs and Businesses

There have been 99 Food Blogger Pro Podcast episodes before this one, and we’ve heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees!

We’re really excited about this episode because we’re hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we’re so excited about the response. It’s so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business.

We hope that this episode will help you find an episode you might have missed or remind you of an episode that you’d like to go back and listen to again. Thanks so much for a great 100 episodes!

These are our listeners’ favorite Food Blogger Pro Podcast episodes:

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

May 23, 2017

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials your blog should have

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Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content.

Sponsored Content and Getting Paid What Your Work is Worth

If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand’s goals, many considerations go into creating solid sponsored content for a brand.

From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it’s important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they’re comfortable with pricing their work and structuring their businesses.

In this episode, Danielle shares:

  • How influencer networks work
  • Why you should understand a brand’s goal for sponsored content
  • How to come up with your sponsored post rate and why it should be fluid
  • Why you should be paying attention to your Cost Per Engagement
  • Why you should be doing campaign reports
  • Why case studies are important
  • How to solidify a strong pitch
  • What type of business entity you can set up for your blog
  • Why you should have a Terms of Use, Privacy Policy, and Disclaimer

Resources:

May 16, 2017

How recipe creation is like architecture, how to improve your food photography, and how to become a full-time freelance food photographer.

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Welcome to episode 98 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley McLaughlin from Edible Perspective about becoming a full-time freelance food photographer.

An Architect’s Journey to Becoming a Full-Time Freelance Food Photographer

Architecture and food…it doesn’t sound like there would be many similarities between the two, right? But there are, and Ashley’s background in architecture helped her understand experience, perspective, and design in a culinary setting.

After staring her blog, Edible Perspective, as a way to stay creative, Ashley’s love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she’s a full-time freelance food photographer who has photographed multiple cookbooks for bloggers.

In this episode, Ashley shares:

  • How recipe creation is like architecture
  • Why she launched her blog
  • How she started using a DSLR
  • Her tips for improving your food photography skills
  • How she was able to become a full-time freelance food photographer

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

May 9, 2017

How to make money from blogging, why you should divide your income into eggs, and how to fill your egg carton with Bjork Ostrom.

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Welcome to episode 97 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about dividing income into multiple “eggs” in a carton of blogging income.

How to Create a Full-Time Income from Blogging using The Egg Carton Method

For a lot of us, “pro” blogging (i.e., making a full-time income from blogging) is the dream. In order to do that, however, income needs to be coming in from multiple channels.

Bjork likes to think of these “channels” as eggs in an egg carton; you need to fill your egg carton with different revenue streams in order to create a sustainable income from your blog. It’s really difficult to create a full-time blogging income from only one “egg,” so diversifying your egg carton can help you get there even sooner.

In this episode, Bjork shares:

  • Two things that make an impact on making an income on your blog
  • How to divide your income stream into multiple “eggs”
  • A way to figure out how much you need to be making from each of your “eggs”
  • 15 different ways you can make money blogging

Resources:

May 2, 2017

What recipe plugins are, why you should be using one, and how to create the perfect search result with Bjork Ostrom.

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Welcome to episode 96 of the Food Blogger Pro podcast! This week, Bjork talks about recipe plugins and why you need one.

How to Create the Perfect Recipe Post

Regardless of where you are in your blogging journey (just starting out to full-time), chances are you’ve heard the words recipe plugin before. These plugins are incredibly important for food bloggers to be aware of because they not only make your recipes look beautiful, but they also help your blog communicate with search engines like Google and Pinterest.

There are so many elements to consider when choosing a recipe plugin for your blog, and it’s important to choose one that checks off “all of the SEO boxes.” So when Bjork noticed the recipe plugin Pinch of Yum was using wasn’t quite keeping up with the times, he decided it was time to build one in-house.

In this episode, Bjork shares:

  • What a recipe plugin is and why food bloggers should be using one
  • What structured data is and why it’s important
  • How to view your recipe posts like a search engine
  • Why recipe plugins are helpful for both search engines and your readers
  • How to create the perfect search result in Google
  • How you can start using Tasty Recipes today

Resources:

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