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The Food Blogger Pro Podcast

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.
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Now displaying: Page 3
Mar 14, 2017

Our best advice for new (or experienced) bloggers, how to manage an affiliate program, and where you can find what to blog about in the coming month.

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Welcome to episode 89 of the Food Blogger Pro podcast! This week, Bjork interviews FBP team members Alexa, Jasmine, and Raquel about what goes on behind the scenes, and what they’ve learned about blogging during their time as FBP employees.

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Alright, alright. This episode is not really about building a plane. Not a real one, at least! But “building a plane” is an analogy we use nearing the end of the episode when we talk about the most important advice we would give to new (or experienced) bloggers. This advice is so important, in my humble opinion, that I’m wiling to give you a free pass and tell you to skip right to the end if you only have 5 minutes to listen.

If you’ve got more than 5 minutes, settle on in for a listen about how we run Food Blogger Pro behind the scenes, and how you can use the same tools, processes, and techniques as we do to take your blog to the next level.

In this episode, Alexa, Jasmine, and Raquel share:

  • Why you need to be using a recipe plugin on your website
  • What the Happening Now videos are and why you should be watching them
  • How Jasmine manages the affiliate programs
  • What deals you can find as a member of Food Blogger Pro
  • What purpose the Trending Now articles serve for food bloggers
  • How we communicate with our customers
  • What tool Raquel uses to optimize email
  • Why coupon sites aren’t allowed in our affiliate programs
  • How Raquel felt giving up her career in microbiology
  • What makes working at Food Blogger Pro really smooth for Jasmine
  • How to build a plane!

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Mar 7, 2017

How Pinch of Yum employs full-time workers, communicating on a remote team, finding what works with video, and tips for working remotely.

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Welcome to episode 88 of the Food Blogger Pro podcast! This week, Bjork interviews two key Pinch of Yum employees, Alana Woolley and Jenna Arend, about what goes on behind the scenes of Pinch of Yum.

If you’re not a food blogger, it might seem like it’s a job that would be easy to do in your free time. If you are a food blogger, you know that there’s way more time that goes into it than that!

Many people are surprised to hear that Pinch of Yum employs a team of people, 3 of whom work full-time, to keep the blog up and running. Alana and Jenna are two of those people - Alana is the Pinch of Yum Video Specialist, and Jenna is the Pinch of Yum Office Manager. Today, they’re here to break it down for us and talk about how it all works.

In this episode, Alana and Jenna share:

  • What they do on a day-to-day basis
  • How they communicate on a remote team
  • What Jenna’s “lifeline” is for her job
  • What Alana’s video editing procedure looks like
  • How she manages backing up giant video files to the cloud
  • What tool they’ve been using to manage sponsored content contacts
  • How they experiment with video to find what works
  • How Jenna got more engaged with Pinterest scheduling
  • Their tips for working remotely

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Feb 28, 2017

What it means to take permission, the ugly truth about online marketing, and how to genuinely connect with influencers with Andy Traub.

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Welcome to episode 87 of the Food Blogger Pro podcast! This week, Bjork chats with Andy Traub, a business coach who specializes in helping you take permission in your career.

 

The phrase “take permission” might settle a bit weird in your brain. Don’t you ask for permission?

That’s exactly what Andy’s all about. He feels that for your business to really thrive, you have to be comfortable with simply taking permission. Take permission to start. Take permission to invest. Take permission to learn. This mindset is crucial to not only finding success as an entrepreneur, but also finding out what your best, most useful skills and roles are in your business. With this mindset, you can really see your business grow.

In this episode, Andy shares:

  • What inspired him to work for himself
  • How he got started with his business
  • What it means to take permission
  • The hard, ugly truth about internet marketing
  • How to genuinely connect with influencers
  • Why he makes short, simple courses
  • What is more important than simply following the footsteps of successful people

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Feb 21, 2017

Reinvent your Mondays, transition to a new career, and start Do Overs in all areas of life with Jon Acuff.

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Welcome to episode 86 of the Food Blogger Pro podcast! This week, Bjork chats with Jon Acuff, a New York Times bestselling author who helps you work a job you love.

 

While many entrepreneur-motivators will promote the strategy of quitting your job first, then figuring your new career out later, Jon Acuff takes a different stance. In his most recent book, Do Over, Jon talks about preparing yourself for a new career well before you ever need to actually start one.

Jon’s books have helped thousands of people reinvent their Mondays, transition to a new career, and start Do Overs in all areas of life.

In this episode, Jon shares:

  • What a Do Over is and how you can track their effects
  • Why you shouldn’t quit your day job
  • How to utilize your time without sacrificing your family
  • What you need to have in place to be prepared for a Do Over
  • Why hustle is a key component, even if you have everything else
  • What a Career Savings Account is and why you need one
  • The best way to build relationships and be remembered

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Feb 14, 2017

Working with contributors, monetizing from day 1, and finding your support person with Leslie Means from Her View From Home

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Welcome to episode 85 of the Food Blogger Pro podcast! This week, Bjork chats with Leslie Means, cofounder of Her View From Home, about scaling her website to over 450 contributors and 9 million visitors per month.

 

Leslie Means started her website just like many of us did - with a passion and a dream. However, instead of the typical create-publish-promote-repeat agenda, she took a bit of a different path: she wanted to publish articles from contributors and pay those authors based on article performance.

Today, Her View From Home has over 9 million monthly visitors and pulls from a pool of 450 contributors. The business is thriving, and Leslie is here to tell us all about it.

In this episode, Leslie shares:

  • How Her View from Home started, and where it is today
  • How she monetized her website from the beginning
  • Why writing a business plan was instrumental for her success
  • Why her husband was so helpful in the early days
  • When she started working with contributors and why
  • How they afforded to pay contributors
  • When she started taking an income from the site
  • What she would have done differently at the start
  • What social media platform has worked best for HVFH

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Feb 7, 2017

Gratitude, constant growth, and keeping overwhelm at bay.

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Welcome to episode 84 of the Food Blogger Pro podcast! This week, Bjork talks about gratitude, constant growth, and keeping blog overwhelm at bay.

In this episode, Bjork discusses:

  • How your past is relevant to your future
  • Examples of using past skills to grow your business
  • How you can contrast negative thoughts with grateful thoughts to stay balanced
  • How you can simultaneously be content, yet still aiming to learn and grow
  • What the difference is between blogs that thrive and those that get stuck
  • Why just creating consistent content is not enough
  • How you can apply 1%∞ today
  • How 1%∞ can keep things from becoming overwhelming

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jan 31, 2017

How Lindsay organizes her day, how to apply 1% infinity to your daily life, and where Bjork got his name.

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Welcome to episode 83 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Chopped Podcast with Marly McMillen.

In this episode, Marly covers a lot of ground with Bjork and Lindsay. They talk about how Lindsay organizes her days, what it means to practice 1% infinity every day, and, my personal favorite, she asks them some random questions that were really fun to hear their answers to, like where Bjork’s name came from.

In this episode, Bjork and Lindsay share:

  • How they came up with the name Pinch of Yum
  • Why Lindsay incorporates teaching into her blog
  • How they organize their days
  • What 1% infinity is and how they apply it every day
  • How Bjork got his name
  • What Lindsay’s favorite phone app is

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Jan 24, 2017

Why they pushed forward after initial non-success, how she rose above negative comments, and why being vulnerable draws people in.

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Welcome to episode 82 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Mixergy podcast with Andrew Warner.

In this episode, Andrew chats with Lindsay about Pinch of Yum’s history and where they are today. Andrew takes the time to dig deep and ask some really interesting questions that wouldn’t normally get asked, and Lindsay’s answers might just help you understand what’s going on with your blog a bit better.

In this episode, Lindsay shares:

  • What her big motivating factor was in the early days
  • Whether they thought about money when starting
  • How many photos she will take for a single post
  • Why they kept going with the monetization after not making much money initially
  • How living in the Philippines changed the blog
  • How she found out that she was “expert enough” to write Tasty Food Photography
  • Why she got negative comments and why they got her down
  • What helped her keep going despite negative people online
  • How she gets featured on Buzzfeed so often
  • Why being vulerable draws people in

 

Resources:

Jan 17, 2017

The thing that can hinder you from blogging success, what keeps Pinch of Yum running, and why they create digital products instead of physical ones.

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Welcome to episode 81 of the Food Blogger Pro podcast! This week, we’re playing an episode from the Cleverism podcast with Martin Luenendonk.

In this episode, Martin goes over the beginning story of Pinch of Yum with Bjork, and then they dive into some quick but targeted questions about what keeps Pinch of Yum running. My personal favorite: Bjork divulges the #1 mistake he sees bloggers make that can hinder their success.

In this episode, Bjork discusses:

  • How Pinch of Yum got started
  • When they realized that it could be a business
  • How they monetized POY in the early days
  • How they monetize POY today
  • Why they chose to create digital products instead of selling physical ones
  • What software and services they use on POY
  • How A/B testing has been valuable for them
  • What mistakes many bloggers make that hinder success
  • What they do to attract traffic from Pinterest

Resources:

  • Get the resources and transcript for this episode here: https://www.cleverism.com/cp15-podcast-bjork-ostrom-pinch-of-yum-food-blogging/
Jan 10, 2017

Welcome to episode 80 of the Food Blogger Pro podcast. This week, Kirsten Oliphant interview Bjork about practicing 1%∞ through the different phases of business.

As you may have heard, Bjork and Lindsay recently suffered a loss, which you can read a bit more about on Pinch of Yum.

While Bjork takes some time off to grieve their loss and to celebrate Afton’s short life, we’re bringing in a couple interviews that Bjork did with other podcasters.

This week’s podcaster is Kirsten Oliphant, author and podcaster at Create If Writing. She interviewed Bjork about a year and a half ago and they talked a lot about what it takes to run a business for the long haul. Bjork chalked a lot of this up to practicing 1%∞, a concept that he put a name to a long time ago and tries to practice every day.

In this episode, Bjork discusses:

  • How 1%infinity came about and what it means
  • What the different “phases” of Pinch of Yum were
  • How he and Lindsay applied 1% infinity to the different phases of Pinch of Yum and Food Blogger Pro
  • Why perfecting small things can hinder progress
  • How to determine which things deserve your 1%
  • Why outsourcing everything isn’t always the best option
  • What the reality is for running a membership site
  • How priorities for business investment change over time

 

Resources:

Get the resources for this podcast at createifwriting.com/061

Dec 27, 2016

Achieving career dreams, moving to YouTube, finding a niche, and working with multichannel networks with Lauren Toyota from Hot for Food.

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Welcome to episode 79 of the Food Blogger Pro podcast! This week, Bjork interviews Lauren Toyota from Hot for Food about how she grew her YouTube following.

 

When starting (or running) a business, it can be tempting to look at what other successful people have done and try to do the same thing. If they were successful doing this, then you should be, too, right?

While that scenario sometimes plays out, oftentimes you just become another fish in a sea of fish that are all doing the same thing. Lauren Toyota from Hot for Food found her success by diving into a newer niche and producing content in a way that no one else had done before. And it worked - she amassed just about 200k followers in just one year on YouTube. Today she’s here to talk about how it all went down.

In this episode, Lauren shares:

  • How she was able to achieve her teenage career dream
  • What goals she had when starting her blog
  • What her typical day looks like
  • How she started doing YouTube videos
  • What inspired her popular Recipe? segment
  • How they set up their lighting & audio
  • How their social following helped grow their YouTube channel
  • How an MCN helped her monetize her channel
  • How brand partnerships work with Hot for Food

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Dec 20, 2016

What marketing automation is, why funnels will help you sell, and what email and automation platforms you should be using for your business.

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Welcome to episode 78 of the Food Blogger Pro podcast! This week, Bjork interviews Chris Davis from Automation Bridge and ActiveCampaign about using marketing funnels to drive sales for your business.

When most people have a new product for their business, the first thing they want to do is go tell the world how amazing it is and try to get people to buy. That’s the point of creating a product, right?

Not so fast, says Chris Davis from Automation Bridge. The sale starts way before you every publish your product or need people to start buying. The sale starts with your first interaction with your potential customer - and that interaction should be friendly, helpful, and interesting to the customer. This is the start of your sales funnel, and in this episode Chris talks about what to do next.

In this episode, Chris shares:

  • What marketing automation is and what it does for your business
  • If “marketing automation” means no work
  • What a sales funnel is and why it’s important
  • Why funnels are more natural than cold sales
  • How the stages of a sales funnel work
  • Why you need a product to sell
  • How your existing processes can show you what to automate
  • How email marketing differs from marketing automation
  • What email platform you should be using for your business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Dec 13, 2016

Which social platforms serve what purpose, why live video is so important, the next big thing, and sticking with your business.

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Welcome to episode 77 of the Food Blogger Pro podcast! This week, Bjork interviews Joel Comm about how embracing trending technologies has kept his business fresh.

Last week Bjork interviewed Jeff Sauer from Jeffalytics about how correctly utilizing Google Analytics can superpower your blog. To go back and listen to that episode, click here.

Staying Inspired with New Tech

In the internet world, things move at a very fast pace and new technology - think social platforms, media, and gadgets - come out all the time. So do you jump on the bandwagon and try these new technologies, or wait until they’re vetted by others?

Joel Comm has found that trying new technologies not only increases your chance of success (just think about his iPhone app that went to the top!), but that it can also help you stay inspired with your business.

In this episode, Joel shares:

  • What his first iPhone app was that gained tons of traction
  • How he decides what social platforms to use
  • What platforms serve what purpose for his business
  • Why he thinks live video is worth the investment right now
  • What the next thing beyond live video is
  • What types of live videos he does
  • His advice for sticking with your business over tough times

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Dec 6, 2016

Using analytics to help you generate ideas for content, show you what's really working, and help you guide your business overall with Jeff Sauer from Jeffalytics.

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Welcome to episode 76 of the Food Blogger Pro podcast! This week, Bjork chats with Jeff Saur from Jeffalytics.com about how you can use Analytics to increase your chances for blog success.

Oftentimes, when new bloggers start blogging, the only stat they really care about is whether or not their content is being seen by someone.It’s satisfying to see the first day we get 50 pageviews, or 100, or even 1,000. We check our analytics to make sure our content is getting seen.

However, Analytics can be much more powerful than this. Used correctly, they can help you generate ideas for content, show you what’s really working, and help you guide your business overall. In short, proper use of Analytics can really help you accelerate your blog and business.

Jeff Sauer has made his career out of helping people use Google Analytics. Today, he’s here to give us some of his best tips.

In this episode, Jeff shares:

  • Why Google Analytics was so revolutionary and powerful
  • What the phases of Analytics use are
  • What universal analytics is and why it’s important
  • How you can use GA for more than just pageviews
  • What your bounce rate means to your business
  • What reports you should be looking at in Google Analytics
  • How to leverage the existing traffic you have
  • Why ranking for more specific keywords is better
  • How you can use goals to improve your website

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Nov 29, 2016

How many times to share each piece of content, planning ahead, and their long road to overnight success.

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Welcome to episode 75 of the Food Blogger Pro podcast! This week, Bjork chats with Garrett Moon, cofounder of the popular social media and editorial planning tool CoSchedule. 

When it comes to blogging, there is a lot more to do than it would initially appear. Not only do you have to create content, you have to plan it out (preferably well in advance) and promote it after it’s done (preferably for a long time after).

Keeping tabs on everything you need to do - including promoting it now, in a couple weeks, and around those holidays when it would make good shareable content - can be really tough. So, Garrett and his cofounder Justin created CoSchedule to make this process easier. Along the way, they discovered some unique insights into the world of social sharing.

In this episode, Garrett shares:

  • How they started CoSchedule
  • Their long road to overnight success
  • How they figured out if people wold actually buy their product
  • How planning ahead helps you promote your content
  • How many times they share each piece of content they produce
  • Why it’s okay to share a single piece of content so many times
  • How they track the effectiveness of their social campaigning

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Nov 22, 2016

What kinds of file backups you should have, why DSLRs make good video cameras, and what camera settings to use.

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Welcome to episode 74 of the Food Blogger Pro podcast! This week, Bjork chats with Caleb Pike from DSLR Video Shooter about how you can use your DSLR camera to make great food videos.

 

By now, it’s pretty apparent how powerful food videos can be for a brand. They’re awesome! However, there are a lot of technical things to know when it comes to using your DSLR camera as a video camera.

Caleb Pike has made his name by helping people learn how to use their DSLR cameras for shooting video. In this episode, he not only talks about important settings you need to pay attention to, but he also talks about how to make sure none of your video ever gets accidentally deleted.

In this episode, Caleb shares:

  • Why DSLRs were such an important invention for video
  • How he monetized his website in the early days
  • Why he thinks creating digital product are the best way to make money
  • How he knew people would want to buy his products
  • Whether you should use a DSLR or mirrorless camera for video
  • How he manages storing video files so he doesn’t lose anything
  • What camera settings he recommends using
  • Why he stopped writing blog posts and started to focus only on video

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Nov 15, 2016

Welcome to episode 73 of the Food Blogger Pro podcast! This week, Bjork chats with Jessica Merchant from the blog How Sweet It Is about consistently creating great content.

 

In blogging, content is huge. It’s not the only important thing, but it’s the foundation of your business. Creating great content is really important.

Just as important is creating content often. A blog needs fresh, exciting ideas to thrive. New content is what your existing readers want to see.

However, doing both those things - creating really great content on a consistent basis - can be really tough. It definitely involves dedication and skill to do right. Jessica Merchant from How Sweet It Is definitely has that dedication and skill, and today she’s here to tell us just how she manages to make consistent and quality content every single week.

In this episode, Jessica shares:

  • How she discovered blogging and decided to leave her job
  • What it took to build her blog before leaving her job
  • How she networked with other bloggers
  • Where she finds inspiration for her blog
  • How she manages raising her son and working full time on her blog
  • Why she does “batch cooking” days
  • Why she doesn’t do much sponsored content
  • What it takes to publish content all the time
  • How doing exactly what she wants has helped her find success

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Nov 8, 2016

Our first ever member spotlight interview! In this interview we chat with FBP member Sam Turnbull from It Doesn't Taste Like Chicken. Sam talks about her decision to make take the leap into blogging full-time and what it was like to land a cookbook deal.

Nov 1, 2016

Welcome to episode 71 of the Food Blogger Pro podcast! This week, Bjork interviews Amanda Rettke from I Am Baker about her success with Facebook Live and how it has helped connect her with her audience.

They say you only need 1,000 raving fans to create a successful business. Just 1,000! However, raving fans can be hard to come by. Where do you get them? How do you know they love you and the work you are doing?

Amanda struggled with this a bit for the first few years she was in business. She knew she had great fans, but she didn’t feel like she really connected with them. And then she decided to try Facebook Live. Her raving fans loved being able to see and interact with her live, and she loved being able to connect with them. Facebook Live has been the experience Amanda needed to feel connected with her readers, and today she is here to tell us how she did it.

In this episode, Amanda shares:

  • What it was about I am Baker that people loved
  • Why it’s important to appreciate the work that you’ve done
  • How her live videos created raving fans
  • How to keep your viewers interested in your videos
  • Why consistency is key
  • What her viewers love most about her videos
  • Whether you can do live videos by yourself
  • How she records on her phone but still keeps tabs on what’s going on

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Oct 25, 2016

Welcome to episode 70 of the Food Blogger Pro podcast! This week, Bjork chats with Steve Chou from MyWifeQuitHerJob.com about building two eCommerce businesses - one that sells physical products, and the other that sells digital products.

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Steve’s wife Jennifer decided to quit her job in 2007, and within one year replaced her six-figure income with an eCommerce business selling physical products. Steve started blogging about how she did it and later quit his job - fully replacing his salary - with an eCommerce business selling digital products.

These two businesses had one thing in common: they were eCommerce businesses. Everything else, from the customer acquisition to the time it took to generate a decent income, varied widely. However, Steve and his wife have learned a lot over the last few years running their two eCommerce businesses, and today Steve is here to share some of his knowledge with us.

In this episode, Steve shares:

  • What two businesses he and his wife run
  • Why one business wasn’t as profitable as the other in the beginning
  • How to find what products to sell
  • What it’s like working with vendors in foreign countries
  • Whether he would recommend selling physical or digital products
  • What the best way is to sell your first physical product
  • What FBA is and why you might use it
  • Why they stopped selling on eBay
  • How he markets their digital and physical products

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Oct 18, 2016

Welcome to episode 69 of the Food Blogger Pro podcast! This week, Bjork chats with Jocelyn Delk Adams from Grandbaby Cakes about growing her audience and building her brand by way of National TV.

If you’ve ever dreamed of being a TV star, starting a food blog probably wasn’t your first idea for how to get there. However, for Jocelyn Delk Adams of the popular blog Grandbaby Cakes, her food blog was just the ticket she needed.

Jocelyn started her TV career with her local TV channels, then slowly moved up to the big networks. She’s now been seen on National shows such as Rachel Ray and the Today Show. She loves where her experiences have taken her and attributes much of her blog’s success to her effort to get her blog in front of new faces via TV appearances.

In this episode, Jocelyn shares:

  • How she transitioned from running her blog as a side-gig to a full-time thing
  • How she secured a contract with Pillsbury after just 5 months of blogging
  • Why she thinks of her business as a brand, not a blog
  • Whether people are natural-born TV stars or not
  • What kind of equipment to expect to have on hand on TV
  • Why TV appearances can help you attract brands
  • Why she decided to create a Craftsy class
  • How she got to be on national TV
  • Whether she enjoys the hustle, or if she does it because it’s necessary

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Oct 11, 2016

Welcome to episode 68 of the Food Blogger Pro podcast! This week, Bjork chats with Nick Loper, founder of Side Hustle Nation, about making money with your projects on the side.

The majority of bloggers aren’t doing it full time. In fact, many bloggers fit blogging in between their hectic schedules that includes a full-time job, kids, and hobbies.

However, the dream of earning an income from blogging still persists, but many wonder if it’s possible to do when it’s just a side gig.

Nick Loper, founder of Side Hustle Nation, says it’s totally possible. He has successfully run a number of side hustles that contributed to his monthly income, all while having a full-time job. He’s been so successful at it, in fact, that he created his own full time job just showing people how to create an income from their own side hustles, and today he’s here to give us some tips.

In this episode, Nick shares:

  • What a side hustle really is
  • What his first side hustle taught him
  • Where Nick makes money from his website
  • How you can make more money with your food website
  • Why working for free is sometimes a good idea
  • How people in all different industries have made successful side hustles

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Oct 4, 2016

Welcome to episode 67 of the Food Blogger Pro podcast! In this episode, Bjork talks with Amy Roskelley from Super Healthy Kids about scaling her small business into a thriving brand by building a team.

So many bloggers dream of building a team to help them run their blog. However, it often gets put off in the name of waiting to find success. Unfortunately, putting off on growing a team can hamper your ability to find “success,” while choosing to grow your team can really propel your forward.

Amy from Super Healthy Kids plodded along quite well with her blog for many years before starting to build a team. However, after she joined a partnership with her now-co-owner Natalie, she found herself free to pursue more of the things that she was really good at. Each subsequent hire has allowed Amy to fine-tune her skillset in certain areas while letting others do the work she wasn’t as passionate about, but they were.

Since building a team, Super Healthy Kids has grown in amazing ways, and today Amy is here to tell us all about it.

In this episode, Amy shares:

  • How her blog supported her larger vision for her business
  • Why it took her so long to turn a profit
  • How she secured a consistent revenue stream with a membership aspect of SHK
  • How she found and hired her business partner
  • How hiring someone else to do a specific task liberated her
  • What the turning point was that took her from “getting by” to “wildly successful”
  • Why she needed to separate work and the other parts of her life
  • How her revenues have increased though traffic has gone down

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Sep 27, 2016

Welcome to episode 66 of the Food Blogger Pro podcast! In this episode, Bjork talks with Alana Woolley and Lindsay Ostrom about creating awesome recipe videos for Pinch of Yum.

We’ve all heard it: video is the new thing. If you want to grow an audience quickly, if you want to be extremely helpful to your readers, if you want to take advantage of sponsored content opportunities galore… get into video.

But.. how?? It can seem so daunting to get started with. There’s all the equipment you (think you) need, the amount of time it takes, the pressure to make perfect videos… So many things!

Fortunately, our guests today have a lot of experience creating recipe videos, and they’re here to make it a bit easier for you. Please welcome: Alana Woolley & Lindsay Ostrom from Pinch of Yum!

In this episode, Alana & Lindsay share:

  • How much engagement their videos get as compared to photos
  • What Alana’s goals are for each video
  • What the video creation process involves
  • What gear they use to create the videos
  • If solo bloggers (those without a team) can do video well
  • The most important thing you need when making video
  • Why they keep their videos short
  • What settings you need to change when uploading to Instagram
  • Where they put links for the videos on Facebook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Sep 20, 2016

Welcome to episode 65 of the Food Blogger Pro podcast! In this episode, Bjork talks with Michelle Tam from Nom Nom Paleo about building a brand across many channels.

If you’ve been blogging for a while, or even a short time, you might have found that it’s really difficult to establish your blog on a variety of different channels and mediums. There’s only so much you can do!

Some bloggers excel at it, though, despite the constraints of work, family, and life. Michelle Tam from Nom Nom Paleo is one such blogger. She’s managed to secure a brand presence not only on all the big social networks, but also in the form of her own iPhone app and her own cookbook. She’s a branding queen, and today she’s here to tell us all about it.

In this episode, Michelle shares:

  • How she got started with Nom Nom Paleo
  • Why they started with Tumblr instead of WordPress
  • What her partner’s role in the business is
  • Why she decided to publish a cookbook in print
  • How she kept creative control while still working with a publisher
  • How she deals with people who accuse her of not being paleo

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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