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The Food Blogger Pro Podcast

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.
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Nov 7, 2017

Why you should consider your audience's needs above your wants, how to write a strong social media bio, and questions you can ask yourself about your brand with Phil Pallen.

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Welcome to episode 123 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Phil Pallen about refining your brand, strengthening your social media presence, and considering your audience’s needs.

Why Every Blogger Needs to Own Their Brand

While his title is Celebrity Brand Expert, Phil says that he’s in the business of crafting first impressions.

And that’s exactly what your brand is: a reader’s first impression of you and your business.

Phil knows exactly how important a solid understanding of your brand is for your blog, and he has helped dozens of people and businesses refine their brand, create goals, and spruce up their social profiles. He’ll give you ideas about how you can fine-tune your brand so that you’re noticed and remembered.

In this episode, Phil shares:

  • What it’s like behind-the-scenes of TV interviews
  • How to write a solid social media bio
  • Why others’ needs are more important than what you want
  • Why photography is key
  • His tips for Bjork’s personal brand

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 31, 2017

What "mobile-first" means, tips for making your website fly, and why you might choose to use a framework with Lauren Gray.

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Welcome to episode 122 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Lauren Gray from Once Coupled about mobile-first considerations, site speed recommendations, and theme frameworks.

Site Speed in a Mobile-First World

Mobile-first, frameworks, photo size, https…you’ve probably heard these terms in the blogging space before. And the words alone are enough to make your head spin.

Developer and Food Blogger Pro Expert Lauren Gray is a pro at helping you make these tech decisions for your blog. And while they might seem like small decisions, they really will have a big impact on your site’s usability, search engine ranking, and workflow. This episode focuses on why you should start thinking about making these decisions for your business.

In this episode, Lauren shares:

  • How she started her company
  • The difference between developers and designers
  • Why she likes using a framework
  • What “mobile-first” means and why it’s different than “mobile friendliness”
  • How site speed is measured
  • How you should size your blog photos
  • How to think about automating certain tasks
  • Why it’s important to start thinking about switching to https

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 24, 2017

Finding your path, starting new ventures, and solidifying your brand with Emma Chapman.

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Welcome to episode 121 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Emma Chapman from A Beautiful Mess about starting new ventures, solidifying your brand, and finding your path.

How to Overcome Your Failures and Find Success

Blogging and business ownership wasn’t always one of Emma’s goals. In fact, right after college, she decided to move to Hollywood to start an acting career. When that career path didn’t work out, she didn’t give up; instead she changed her focus and worked to build a job she loves.

Now as Founder & CEO of A Beautiful Mess, Emma focuses on building brands, creating apps, writing books, and producing content. Learn how she shaped her career after starting in a place of uncertainty.

In this episode, Emma shares:

  • How she decided to move to Hollywood
  • How she learned about herself and grew after college
  • How to change your focus
  • What her role is at A Beautiful Mess
  • How they decided to make their first hire
  • How they decided to focus solely on their blog
  • Why they’re so personal on their blog
  • How they developed different brands
  • How they test new product ideas
  • Why they run two different companies

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 17, 2017

How to reinvent yourself, become an authority figure, and invest in your business with Dorie Clark.

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Welcome to episode 120 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Dorie Clark about her new book, Entrepreneurial You.

How to Shape Your Own Career Destiny

Becoming an entrepreneur and working on your side gig can be tough, but by understanding and applying a few different strategies, you can build the business you dream of.

Dorie’s new book Entrepreneurial You is a “blueprint for professional independence.” In it, she talks about just how important it is to have a strong brand when you’re building a business, how to become an expert and be trusted, and how that can help you sell your products and services. This podcast episode dives deep into the principles Dorie teaches in her book and shows you how you can take action on developing your business today.

In this episode, Dorie shares:

  • How to monetize because of something
  • How her entrepreneurial story ties into her books
  • How to reinvent yourself
  • How to become an authority in a certain area
  • The priorities of industry experts
  • Why an email list is so important
  • The tools she uses to grow her email list
  • The best investment you can make in your business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 10, 2017

How to deal with competition, the benefits of using a framework, and how to practice minimalism with Brian Gardner.

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Welcome to episode 119 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Brian Gardner from StudioPress about building his business, dealing with competition, and practicing minimalism.

How an Accidental Entrepreneur went from $0 to $80,000 in Five Months

Brian was the pioneer of premium WordPress themes, and it happened a bit by accident. He was balancing a full-time job and his WordPress theme business at the same time. But once he realized that it would be “financially irresponsible” to work both jobs, he decided to jump head-first into his WordPress business.

From there Brian built StudioPress, which powers over 500,000 WordPress sites with its Genesis Framework. Learn how he dealt with competition, how he built his business, and why it’s helpful to use a framework and child theme for your blog.

In this episode, Brian shares:

  • How he went from working at an architecture firm to becoming an online entrepreneur
  • How he got started working with WordPress
  • The mistakes he made when he built his business
  • How he dealt with competition
  • Why it’s helpful to use a framework and child theme
  • How he practices minimalism in his business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Oct 3, 2017

How to understand your brand, adapt for your different audiences, and develop a product line with Gaby Dalkin.

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Welcome to episode 118 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Gaby Dalkin from What’s Gaby Cooking about understanding your brand, developing a product line, and working with a team.

How to Discovering Your Brand Can Help you Grow

Gaby’s blogging story isn’t the typical blogging story. She started as a private chef for Jessica Simpson, built a team, and even worked with Williams Sonoma on a product line. Oh, and she also managed to build a hugely successful food blog, What’s Gaby Cooking.

But all of her success is rooted in a strong understanding of her personal and blog brand. She has an acute understanding of her audiences across all of her platforms, and that understanding influences how she interacts with those audiences.

In this episode, Gaby shares:

  • How she got interested in food
  • How she got hired as a private chef for Jessica Simpson
  • What it was like working with a brand consultant
  • Her advice for doing live content
  • How she keeps organized
  • What it’s like working with a team
  • How she decides how personal to get on her blog and social channels
  • How she launched a salsa line with Williams Sonoma
  • Her advice for working with a brand manager

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 26, 2017

Launching a meal planning site, learning how to adapt with a changing industry, and working with brands with Maria Lichty.

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Welcome to episode 117 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Maria Lichty from Two Peas and Their Pod about how blogging has changed in the past 10 years.

How to Sustain a Successful Blog for 10+ Years

When Maria started blogging at Two Peas and Their Pod, the food blogging industry looked quite different.

Instagram, Snapchat, and Pinterest weren’t around, videos weren’t as popular, and the industry as a whole was much smaller.

But Maria has learned to adapt to this quick-changing world and to work to her strengths while growing her blog. She has hired a team to help her manage her social media and video work while she focuses on the work she loves like recipe testing, photography, and more.

In this episode, Maria shares:

  • How blogging has changed since she first started her blog
  • How to work as a husband-wife team
  • How she chooses the sponsored posts she does
  • How she prioritizes her work
  • What her typical day looks like
  • How she likes to engage with her followers
  • How she grew her Facebook following
  • How she built a meal planning site
  • Her advice for negotiations with brands

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 19, 2017

How to start sponsored content, how to price your work, and how to reach out to brands with Danielle Liss and the Pinch of Yum team.

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Welcome to episode 116 of the Food Blogger Pro podcast! This week on the podcast, we’re sharing the Q&A from the Sponsored Content Bootcamp. You’ll hear Danielle Liss and the Pinch of Yum team talk about starting sponsored content, pricing your work, and reaching out to brands.

Answering Questions about Sponsored Content

Sponsored content is a great way to generate income for your blog and make connections with brands you really love.

At the Sponsored Content Bootcamp on September 12, 2017, we showed attendees how to price their work, the tools you need to create sponsored content, and how the Pinch of Yum team handles their sponsored content work. We also held a Q&A at the end of the day where we answered questions from our attendees about sponsored content.

We’re sharing that Q&A with our podcast family today, and we couldn’t be more excited. Danielle Liss from Hashtag Legal and Businessese and Lindsay and Jenna from Pinch of Yum answer some of your questions about creating awesome sponsored content.

In this episode, Danielle, Lindsay, and Jenna share:

  • How to approach brands
  • Why you should be sharing campaign reports
  • How to charge different rates for different work
  • How to license your images
  • How to deal with long-term relationships with brands
  • How to track campaign results

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 12, 2017

Advice for future cookbook authors, how to decide when it's the right time to make your first hire, and choosing a focus for your blog with Kathryne Taylor.

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Welcome to episode 115 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Kathryne Taylor from Cookie & Kate about how she decided her blog would have a food focus, when she chose to make her first hire, and her advice for future cookbook authors.

How to Write a 5-Star Cookbook

While Kathryne’s blog Cookie & Kate didn’t start out as a food blog, she transitioned to sharing healthy, whole food recipes. From there, Cookie & Kate became her full-time job, and she quickly learned the ins and outs of blogging, web development, and design.

Just a few months ago, Kathryne released her first cookbook, Love Real Food, which has gained a ton of praise (including nearly 200 5-star reviews on Amazon). She learned a lot from the cookbook publishing process, and she has a few tips that will help aspiring cookbook authors turn their ideas to realities.

In this episode, Kathryne shares:

  • What she did before blogging
  • Why she started her blog and transitioned to sharing recipes
  • How she transitioned to working on her blog full-time
  • How she learned how to handle the design and development side of blogging
  • How she decided to hire help
  • What her typical week looks like
  • How she chose a publisher for her cookbook
  • How she got paid for writing her cookbook
  • What she learned from editing her cookbook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Sep 5, 2017

How to work with different personalities, divide responsibilities, and split your income with Polly Conner and Rachel Tiemeyer.

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Welcome to episode 114 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Polly Conner and Rachel Tiemeyer from Thriving Home about working as a partnership on their blog.

How to Run a Successful Blog as a Partnership

A blog is typically started as a sole venture, but Polly and Rachel decided to start their blog, Thriving Home, as a team.

While they both have different personalities, they use those differences to their advantage to divide tasks and grow their business. But even though they’re running their blog as a team, anyone can take lessons away from the way they treat their blog as a business. You’ll learn how they made their first $1, the most important thing that makes their partnership work, and the intentional way they invest back into their business, and more.

In this episode, Polly and Rachel share:

  • How Polly and Rachel met
  • Why they decided to start a blog together
  • How they work with their different personalities
  • What they focused on when they first started blogging together
  • How they compliment each other
  • How they navigate difficulties in a partnership
  • What their State of the Unions look like
  • How they divide responsibilities
  • How they handle constructive criticism
  • How they decided to start working on their blog full-time
  • How they divide their income and how they decide what to invest in
  • Why they set up their business as an S-Corp
  • What their typical days look like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 29, 2017

How to use an Instagram strategy, get involved in blogging groups, and get advice from other bloggers with Ashley Walterhouse.

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Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years.

How to Gain 90K Instagram Followers in 2 Years

Yep, that says 90K. In two years!

If you’re anything like me, you randomly post to Instagram whenever you remember to in hopes of gaining followers and getting some click-throughs to your website.

But Ashley’s social media success is proof that it’s helpful to have a strategy when growing your social media presence. Posting at the right times every day, engaging with comments, and sharing the right recipes all play into growing your Instagram account.

Ashley has cracked the code on Instagram growth and engagement, and she’s sharing how she managed to grow her two-year-old blog, Fit Mitten Kitchen, into a full-time job.

In this episode, Ashley shares:

  • Where her blog name comes from
  • How she got advice about blogging
  • How she keeps organized
  • How many times she posts on Instagram per day
  • How to she recycles recipes on social media
  • Which big accounts she tags on her Instagram images
  • How she landed her first sponsored post
  • Why you should always have a contract when you work with a brand
  • How she got involved in blogging groups
  • What has helped her with photography

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 22, 2017

How to get perfect lighting and a consistent style with Taylor Mathis.

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Welcome to episode 112 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Taylor Mathis from Photographing FOOD about lighting, consistency, and his go-to equipment.

Perfecting the Art of Food Photography

Photography is one of the most important aspects of food blogging. We’re always told that people eat with their eyes, and that couldn’t be more true when trying to gain a following as a blogger.

While Taylor started his photography career as a wedding photographer, his interests quickly settled on food photography. He has devoted his career to perfecting the art of food photography, and now he’s sharing what he has learned with you. His composition, lighting, and gear tips will give new insights into your photography setup and planning.

In this episode, Taylor shares:

  • How he got interested in photography
  • How he started his photography business
  • Why it’s important to understand light as a photographer
  • Why he suggests shooting in RAW
  • Why he prefers to shoot with flash
  • The equipment he recommends for beginners
  • Why macro lenses are great for food photography
  • How he prepares for difficult shoots
  • His essential gear

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 15, 2017

Why engagement is more important than numbers, how to run a business that doesn’t require growth, and how to find your rat people with Paul Jarvis.

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Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your “rat people.”

How to Build a Company of One

Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses.

And he wrote a vegan cookbook along the way.

While he built his business, he learned what it means to own, run, and grow a “company of one.” Paul’s experiences and advice will inspire you to think about your own business in exciting and unconventional ways.

In this episode, Paul shares:

  • Why he releases his podcast in seasons
  • How he successfully “batch-creates” his content
  • Why he measures engagement over signups
  • Why a mailing list is powerful
  • How he spent less than $100 on creating his vegan cookbook
  • How he transitioned his business from client work to products
  • How he uses artificial constraints for creativity
  • Why he focuses on the people who are already paying attention
  • What it means to run a profitable and sustainable business that doesn’t require growth
  • How to build a “company of one”
  • Why you should find your “rat people”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 8, 2017

How to work in your zone, set a morning routine, and optimize your workspace with Bjork Ostrom.

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Welcome to episode 110 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about 10 habits that can help your business grow long-term.

10 Simple Habits that Create BIG Growth for Your Business

Forming habits can have an exponential affect on your business’ growth, and Bjork has seen that first-hand as he built Food Blogger Pro.

Bjork talks about 10 habits that have had a huge impact on his productivity and on Food Blogger Pro’s growth. He recommends apps, systems, philosophies, and practices that you can implement today into your business to see growth long-term.

In this episode, Bjork shares:

  • What a “black book” is
  • How to keep track of your to-dos
  • How a morning routine can impact your business
  • How to get to “Inbox Zero”
  • An easier way to keep track of receipts
  • How to save articles to read later
  • How to optimize your workspace
  • Why you should turn off all push notifications
  • How do perform a time audit
  • How to find ways to “work in your zone”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 1, 2017

How to implement systems, shift your business' focus, and narrow your offerings with Greg Hickman.

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Welcome to episode 109 of the Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business.

How Systems and Courses can Build a Profitable Business

Shifting the focus in your business might be a scary step. But for Greg, shifting his business focus came via a challenge, and he learned that it was a necessary step for growing his business.

He went from focusing on mobile marketing to automation and marketing funnels. Now he helps other businesses narrow down their offerings and use trends to build out their systems. He talks about finding the right product to sell, tools he recommends for marketers, and how you can give your audience value.

In this episode, Greg shares:

  • How he got started helping businesses with their funnels and automation
  • How he knew how to make a shift in his business
  • How a challenge led him to his new business model
  • Why he helps his clients understand their problems
  • Why narrowing down your offerings makes running your business easier
  • How to not be a slave to your business
  • How to use trends to build your systems and automations
  • How to figure out a product to sell
  • Why you should go as premium as you can
  • The tools he recommends for marketers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 25, 2017

Common mindsets for entrepreneurs, how to find success through breakthroughs, and how to grow a podcast into a success with Natalie Eckdahl.

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Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success.

From Struggling Podcast to Six-Figure Success

“If you build it, they will come.” That’s what Natalie thought of her audience when she first built her podcast back in 2014.

While that wasn’t exactly the case, Natalie started to understand her audience and quickly grew her struggling podcast, The Biz Chix Podcast, to a six-figure business.

Along the way, Natalie has coached many different types of women entrepreneurs, and she has learned about their struggles, issues, and tools for success. The lessons she has learned helps her educate, encourage and promote entrepreneurial women looking to grow their businesses.

In this episode, Natalie shares:

  • Why she decided to start her podcast
  • How she scaled that podcast into a seven figure business
  • Why it’s important to understand your audience
  • Why she recommends joining a mastermind group
  • The common mindset issues she sees in her clients
  • How to be intentional with your time

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 18, 2017

Why “going viral” early might not be best with Sarah Wu.

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Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why “going viral” quickly might not be the best thing for everyone.

How to Go Viral, Kill Your Blog, and Start Over

Going viral. It’s the dream for all bloggers, right?

Not exactly.

Sarah Wu experienced what it’s like to have a viral blog early in her blogging career. She was featured on news outlets like Good Morning America, AOL, and Yahoo, saw her page views quickly grow, and started getting more comments. However, going viral wasn’t what was best for Sarah and her blog about school lunches.

In this episode, Sarah shares:

  • Why she decided to document school lunches
  • How her blog grew
  • Why she decided to start as an anonymous blogger
  • How she was featured on Good Morning America, AOL, and Yahoo
  • Why you should focus on becoming an expert
  • Why smaller goals are important for growing your blog
  • Why going viral early might not be the best thing for your blog
  • Why it’s important to be yourself

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 11, 2017

How to refine your brand, share your story, and help others with Carol Cox.

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Welcome to episode 106 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Carol Cox about refining your brand and sharing your story.

Discovering Your Unique Brand

How would you define your brand?

It’s an interesting and important question to answer about your business. Carol, however, thinks it's even more important to gauge how your audience defines your brand.

Once you understand that, you can then refine your brand and use your expertise to support your audience. Carol’s advice will show you how you can help your readers by choosing the stories you share and the niche you pick.

In this episode, Carol shares:

  • What a brand actually is
  • How to gauge the way your audience views your brand
  • How to refine your brand
  • Why you should excavate your story
  • Why failures make good stories
  • How to create a story bank
  • Why you should process through your story before you write about it
  • How to help someone along their “Hero’s Journey”
  • How you can find your niche
  • How to make a “signature talk”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 4, 2017

How to pick a course topic, price your course, and feel confident to teach with Randle Browning.

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Welcome to episode 105 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Randle Browning from Teachable about creating courses to generate income and leads.

How Food Bloggers Use Courses to Build their Businesses

What are you an expert at? Maybe it’s cake decorating. Maybe it’s vegan cooking. Or maybe it’s cooking with the ever-so popular Instant Pot.

Regardless, you can make a course about it. And creating that course is a great way to build your online presence and business.

Randle Browning works for Teachable, a site that helps you build and sell your own online courses. She has so many tips that will help you pick the perfect course topic, create your course, and then successfully launch your course.

In this episode, Randle shares:

  • Why you should pre-sell a course
  • How to segment your email list based on a course
  • How to gauge interest in your course idea
  • How to price your course
  • How to pick a topic for your course
  • What “expert” means and how to feel confident enough to teach a certain topic
  • Why you don’t need to be the “Ultimate Expert”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jun 27, 2017

How to track expenses, pay yourself, and set up bank account for your business with Cathy Derus.

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Welcome to episode 104 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Cathy Derus about tax advice for bloggers.

How Bloggers Should Handle Their Taxes and Accounting

Photographing, cooking, connecting, writing…these are typically the aspects of blogging we all love. Cathy, on the other hand, loves spreadsheets, tracking expenses, and talking to other bloggers about taxes.

Cathy started her businesses, Brightwater Financial and Brightwater Accounting, as a way to help small business owners like bloggers navigate the confusing tax side of their businesses. It’s a topic that is incredibly important for all bloggers to understand, and Cathy’s goal is to make the process a little easier. From setting up a bank account for your business to tracking expenses, this episode is a crash-course to understanding taxes and accounting.

In this episode, Cathy shares:

  • How her diverse knowledge helped her launch her own practice
  • How her blog helped her explore her interests and experiences
  • The difference between accounting and financials
  • When you should start expensing blog purchases
  • Why you should have a separate business bank account for your blog
  • How to pay yourself from your business’ money
  • How to put aside money for the IRS
  • What an EIN is and why you should get one
  • What quarterly taxes are and why they’re important for businesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jun 20, 2017

How to find inspiration, deliver value, and grow your engagement with the Pinch of Yum Team.

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Welcome to episode 103 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Lindsay and Alana from Pinch of Yum about creating awesome recipe videos.

Answering Questions about Recipe Videos

Spend five minutes on Facebook or Instagram, and I bet you’ll see at least one or two recipe videos in your feed.

Recipe videos are the thing for food bloggers right now, and we always get questions from bloggers about how they can make viral food videos that will help deliver value, boost engagement, and grow followings on social media.

That’s exactly what Alana, Bjork, and Lindsay talk about today.

Today we’re sharing the Q&A session from our recent One-Day Recipe Video Bootcamp event. Alana, Bjork, and Lindsay answer some of your questions about gear, lighting, writing engaging captions, and their personal success with recipe videos in this Q&A.

In this episode, Alana, Bjork, and Lindsay share:

  • How video has changed Pinch of Yum’s social media presence
  • How to easily keep track of your Instagram statistics
  • What kind of lenses and monitors you can use for food videos
  • What kind of lighting you should use for food videos
  • Why Lindsay doesn’t include links to her recipes on her food videos on Instagram
  • What Alana’s two most important food video purchases are
  • How the POY team decides on the recipes they turn into videos
  • How Bjork makes his famous “Fresh Baked Cookies” ;)

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jun 13, 2017

How to write with focus, read with purpose, and build your community with Gabriela Pereira.

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Welcome to episode 102 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Gabriela Pereira about becoming a better writer and building a community around your writing.

How to Write with Focus, Read with Purpose, and Build Your Community

Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don’t actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer.

She started DIY MFA to teach others how they can do exactly that.

By focusing on the work at hand, Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela’s strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one’s voice and writing style.

In this episode, Gabriela shares:

  • What an MFA is
  • Why she considers herself an instigator
  • How she calculates and tracks her productivity
  • How to find a writing system that works for you
  • How she stays inspired
  • How she writes personal posts
  • Why it’s important to get input from the right people
  • Why you should know your strengths and weaknesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jun 6, 2017

How to trust your gut, why you need to build your own path, and why you should pursue the work (not the end) with Bjork Ostrom.

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Welcome to episode 101 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the lessons he learned after five years of publishing Income Reports on Pinch of Yum.

What I Learned After Five Years of Income Reports

The Pinch of Yum Income Reports chronicle the experiment Bjork and Lindsay started as a way to find out if it was possible to create an income from a food blog.

Spoiler alert: It is.

After five years of publishing these income reports and sharing the process of turning Pinch of Yum into a business, Bjork has learned quite a few lessons. From learning to trust his gut to building their own path to learning how to learn, the 20 lessons Bjork discusses will help anyone in pursuit of starting their own business and becoming their own boss.

In this episode, Bjork shares:

  • How and why he started writing the Pinch of Yum Income Reports
  • Why you need to listen to your gut
  • How you can learn more information about your industry
  • Why you should dedicate time to reflection
  • Why working with the right people is important
  • Why you need to build your own path

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

May 30, 2017

Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs

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Welcome to episode 100 of the Food Blogger Pro podcast! This week, we’re celebrating our 100th episode with a special community episode!

How FBP Listeners Have Used the Podcast to Grow their Blogs and Businesses

There have been 99 Food Blogger Pro Podcast episodes before this one, and we’ve heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees!

We’re really excited about this episode because we’re hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we’re so excited about the response. It’s so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business.

We hope that this episode will help you find an episode you might have missed or remind you of an episode that you’d like to go back and listen to again. Thanks so much for a great 100 episodes!

These are our listeners’ favorite Food Blogger Pro Podcast episodes:

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

May 23, 2017

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials your blog should have

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Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content.

Sponsored Content and Getting Paid What Your Work is Worth

If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand’s goals, many considerations go into creating solid sponsored content for a brand.

From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it’s important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they’re comfortable with pricing their work and structuring their businesses.

In this episode, Danielle shares:

  • How influencer networks work
  • Why you should understand a brand’s goal for sponsored content
  • How to come up with your sponsored post rate and why it should be fluid
  • Why you should be paying attention to your Cost Per Engagement
  • Why you should be doing campaign reports
  • Why case studies are important
  • How to solidify a strong pitch
  • What type of business entity you can set up for your blog
  • Why you should have a Terms of Use, Privacy Policy, and Disclaimer

Resources:

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