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The Food Blogger Pro Podcast

The Food Blogger Pro Podcast helps both aspiring bloggers and seasoned bloggers alike in creating a beautiful, functional, and profitable blog.
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Now displaying: Page 3
Sep 5, 2017

How to work with different personalities, divide responsibilities, and split your income with Polly Conner and Rachel Tiemeyer.

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Welcome to episode 114 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Polly Conner and Rachel Tiemeyer from Thriving Home about working as a partnership on their blog.

How to Run a Successful Blog as a Partnership

A blog is typically started as a sole venture, but Polly and Rachel decided to start their blog, Thriving Home, as a team.

While they both have different personalities, they use those differences to their advantage to divide tasks and grow their business. But even though they’re running their blog as a team, anyone can take lessons away from the way they treat their blog as a business. You’ll learn how they made their first $1, the most important thing that makes their partnership work, and the intentional way they invest back into their business, and more.

In this episode, Polly and Rachel share:

  • How Polly and Rachel met
  • Why they decided to start a blog together
  • How they work with their different personalities
  • What they focused on when they first started blogging together
  • How they compliment each other
  • How they navigate difficulties in a partnership
  • What their State of the Unions look like
  • How they divide responsibilities
  • How they handle constructive criticism
  • How they decided to start working on their blog full-time
  • How they divide their income and how they decide what to invest in
  • Why they set up their business as an S-Corp
  • What their typical days look like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 29, 2017

How to use an Instagram strategy, get involved in blogging groups, and get advice from other bloggers with Ashley Walterhouse.

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Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years.

How to Gain 90K Instagram Followers in 2 Years

Yep, that says 90K. In two years!

If you’re anything like me, you randomly post to Instagram whenever you remember to in hopes of gaining followers and getting some click-throughs to your website.

But Ashley’s social media success is proof that it’s helpful to have a strategy when growing your social media presence. Posting at the right times every day, engaging with comments, and sharing the right recipes all play into growing your Instagram account.

Ashley has cracked the code on Instagram growth and engagement, and she’s sharing how she managed to grow her two-year-old blog, Fit Mitten Kitchen, into a full-time job.

In this episode, Ashley shares:

  • Where her blog name comes from
  • How she got advice about blogging
  • How she keeps organized
  • How many times she posts on Instagram per day
  • How to she recycles recipes on social media
  • Which big accounts she tags on her Instagram images
  • How she landed her first sponsored post
  • Why you should always have a contract when you work with a brand
  • How she got involved in blogging groups
  • What has helped her with photography

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 22, 2017

How to get perfect lighting and a consistent style with Taylor Mathis.

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Welcome to episode 112 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Taylor Mathis from Photographing FOOD about lighting, consistency, and his go-to equipment.

Perfecting the Art of Food Photography

Photography is one of the most important aspects of food blogging. We’re always told that people eat with their eyes, and that couldn’t be more true when trying to gain a following as a blogger.

While Taylor started his photography career as a wedding photographer, his interests quickly settled on food photography. He has devoted his career to perfecting the art of food photography, and now he’s sharing what he has learned with you. His composition, lighting, and gear tips will give new insights into your photography setup and planning.

In this episode, Taylor shares:

  • How he got interested in photography
  • How he started his photography business
  • Why it’s important to understand light as a photographer
  • Why he suggests shooting in RAW
  • Why he prefers to shoot with flash
  • The equipment he recommends for beginners
  • Why macro lenses are great for food photography
  • How he prepares for difficult shoots
  • His essential gear

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 15, 2017

Why engagement is more important than numbers, how to run a business that doesn’t require growth, and how to find your rat people with Paul Jarvis.

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Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your “rat people.”

How to Build a Company of One

Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses.

And he wrote a vegan cookbook along the way.

While he built his business, he learned what it means to own, run, and grow a “company of one.” Paul’s experiences and advice will inspire you to think about your own business in exciting and unconventional ways.

In this episode, Paul shares:

  • Why he releases his podcast in seasons
  • How he successfully “batch-creates” his content
  • Why he measures engagement over signups
  • Why a mailing list is powerful
  • How he spent less than $100 on creating his vegan cookbook
  • How he transitioned his business from client work to products
  • How he uses artificial constraints for creativity
  • Why he focuses on the people who are already paying attention
  • What it means to run a profitable and sustainable business that doesn’t require growth
  • How to build a “company of one”
  • Why you should find your “rat people”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 8, 2017

How to work in your zone, set a morning routine, and optimize your workspace with Bjork Ostrom.

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Welcome to episode 110 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about 10 habits that can help your business grow long-term.

10 Simple Habits that Create BIG Growth for Your Business

Forming habits can have an exponential affect on your business’ growth, and Bjork has seen that first-hand as he built Food Blogger Pro.

Bjork talks about 10 habits that have had a huge impact on his productivity and on Food Blogger Pro’s growth. He recommends apps, systems, philosophies, and practices that you can implement today into your business to see growth long-term.

In this episode, Bjork shares:

  • What a “black book” is
  • How to keep track of your to-dos
  • How a morning routine can impact your business
  • How to get to “Inbox Zero”
  • An easier way to keep track of receipts
  • How to save articles to read later
  • How to optimize your workspace
  • Why you should turn off all push notifications
  • How do perform a time audit
  • How to find ways to “work in your zone”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 1, 2017

How to implement systems, shift your business' focus, and narrow your offerings with Greg Hickman.

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Welcome to episode 109 of the Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business.

How Systems and Courses can Build a Profitable Business

Shifting the focus in your business might be a scary step. But for Greg, shifting his business focus came via a challenge, and he learned that it was a necessary step for growing his business.

He went from focusing on mobile marketing to automation and marketing funnels. Now he helps other businesses narrow down their offerings and use trends to build out their systems. He talks about finding the right product to sell, tools he recommends for marketers, and how you can give your audience value.

In this episode, Greg shares:

  • How he got started helping businesses with their funnels and automation
  • How he knew how to make a shift in his business
  • How a challenge led him to his new business model
  • Why he helps his clients understand their problems
  • Why narrowing down your offerings makes running your business easier
  • How to not be a slave to your business
  • How to use trends to build your systems and automations
  • How to figure out a product to sell
  • Why you should go as premium as you can
  • The tools he recommends for marketers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 25, 2017

Common mindsets for entrepreneurs, how to find success through breakthroughs, and how to grow a podcast into a success with Natalie Eckdahl.

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Welcome to episode 108 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Natalie Eckdahl about growing her podcast into a six-figure success.

From Struggling Podcast to Six-Figure Success

“If you build it, they will come.” That’s what Natalie thought of her audience when she first built her podcast back in 2014.

While that wasn’t exactly the case, Natalie started to understand her audience and quickly grew her struggling podcast, The Biz Chix Podcast, to a six-figure business.

Along the way, Natalie has coached many different types of women entrepreneurs, and she has learned about their struggles, issues, and tools for success. The lessons she has learned helps her educate, encourage and promote entrepreneurial women looking to grow their businesses.

In this episode, Natalie shares:

  • Why she decided to start her podcast
  • How she scaled that podcast into a seven figure business
  • Why it’s important to understand your audience
  • Why she recommends joining a mastermind group
  • The common mindset issues she sees in her clients
  • How to be intentional with your time

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 18, 2017

Why “going viral” early might not be best with Sarah Wu.

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Welcome to episode 107 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Sarah Wu about her viral blog and why “going viral” quickly might not be the best thing for everyone.

How to Go Viral, Kill Your Blog, and Start Over

Going viral. It’s the dream for all bloggers, right?

Not exactly.

Sarah Wu experienced what it’s like to have a viral blog early in her blogging career. She was featured on news outlets like Good Morning America, AOL, and Yahoo, saw her page views quickly grow, and started getting more comments. However, going viral wasn’t what was best for Sarah and her blog about school lunches.

In this episode, Sarah shares:

  • Why she decided to document school lunches
  • How her blog grew
  • Why she decided to start as an anonymous blogger
  • How she was featured on Good Morning America, AOL, and Yahoo
  • Why you should focus on becoming an expert
  • Why smaller goals are important for growing your blog
  • Why going viral early might not be the best thing for your blog
  • Why it’s important to be yourself

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 11, 2017

How to refine your brand, share your story, and help others with Carol Cox.

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Welcome to episode 106 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Carol Cox about refining your brand and sharing your story.

Discovering Your Unique Brand

How would you define your brand?

It’s an interesting and important question to answer about your business. Carol, however, thinks it's even more important to gauge how your audience defines your brand.

Once you understand that, you can then refine your brand and use your expertise to support your audience. Carol’s advice will show you how you can help your readers by choosing the stories you share and the niche you pick.

In this episode, Carol shares:

  • What a brand actually is
  • How to gauge the way your audience views your brand
  • How to refine your brand
  • Why you should excavate your story
  • Why failures make good stories
  • How to create a story bank
  • Why you should process through your story before you write about it
  • How to help someone along their “Hero’s Journey”
  • How you can find your niche
  • How to make a “signature talk”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jul 4, 2017

How to pick a course topic, price your course, and feel confident to teach with Randle Browning.

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Welcome to episode 105 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Randle Browning from Teachable about creating courses to generate income and leads.

How Food Bloggers Use Courses to Build their Businesses

What are you an expert at? Maybe it’s cake decorating. Maybe it’s vegan cooking. Or maybe it’s cooking with the ever-so popular Instant Pot.

Regardless, you can make a course about it. And creating that course is a great way to build your online presence and business.

Randle Browning works for Teachable, a site that helps you build and sell your own online courses. She has so many tips that will help you pick the perfect course topic, create your course, and then successfully launch your course.

In this episode, Randle shares:

  • Why you should pre-sell a course
  • How to segment your email list based on a course
  • How to gauge interest in your course idea
  • How to price your course
  • How to pick a topic for your course
  • What “expert” means and how to feel confident enough to teach a certain topic
  • Why you don’t need to be the “Ultimate Expert”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jun 27, 2017

How to track expenses, pay yourself, and set up bank account for your business with Cathy Derus.

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Welcome to episode 104 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Cathy Derus about tax advice for bloggers.

How Bloggers Should Handle Their Taxes and Accounting

Photographing, cooking, connecting, writing…these are typically the aspects of blogging we all love. Cathy, on the other hand, loves spreadsheets, tracking expenses, and talking to other bloggers about taxes.

Cathy started her businesses, Brightwater Financial and Brightwater Accounting, as a way to help small business owners like bloggers navigate the confusing tax side of their businesses. It’s a topic that is incredibly important for all bloggers to understand, and Cathy’s goal is to make the process a little easier. From setting up a bank account for your business to tracking expenses, this episode is a crash-course to understanding taxes and accounting.

In this episode, Cathy shares:

  • How her diverse knowledge helped her launch her own practice
  • How her blog helped her explore her interests and experiences
  • The difference between accounting and financials
  • When you should start expensing blog purchases
  • Why you should have a separate business bank account for your blog
  • How to pay yourself from your business’ money
  • How to put aside money for the IRS
  • What an EIN is and why you should get one
  • What quarterly taxes are and why they’re important for businesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jun 20, 2017

How to find inspiration, deliver value, and grow your engagement with the Pinch of Yum Team.

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Welcome to episode 103 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Lindsay and Alana from Pinch of Yum about creating awesome recipe videos.

Answering Questions about Recipe Videos

Spend five minutes on Facebook or Instagram, and I bet you’ll see at least one or two recipe videos in your feed.

Recipe videos are the thing for food bloggers right now, and we always get questions from bloggers about how they can make viral food videos that will help deliver value, boost engagement, and grow followings on social media.

That’s exactly what Alana, Bjork, and Lindsay talk about today.

Today we’re sharing the Q&A session from our recent One-Day Recipe Video Bootcamp event. Alana, Bjork, and Lindsay answer some of your questions about gear, lighting, writing engaging captions, and their personal success with recipe videos in this Q&A.

In this episode, Alana, Bjork, and Lindsay share:

  • How video has changed Pinch of Yum’s social media presence
  • How to easily keep track of your Instagram statistics
  • What kind of lenses and monitors you can use for food videos
  • What kind of lighting you should use for food videos
  • Why Lindsay doesn’t include links to her recipes on her food videos on Instagram
  • What Alana’s two most important food video purchases are
  • How the POY team decides on the recipes they turn into videos
  • How Bjork makes his famous “Fresh Baked Cookies” ;)

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jun 13, 2017

How to write with focus, read with purpose, and build your community with Gabriela Pereira.

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Welcome to episode 102 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Gabriela Pereira about becoming a better writer and building a community around your writing.

How to Write with Focus, Read with Purpose, and Build Your Community

Gabriela got her MFA in 2010, and after she graduated, she realized that a lot of people don’t actually need a formal education process in order to write. If you give yourself permission to own your creativity and writing, and if you learn a few key skills along the way, you can be a writer.

She started DIY MFA to teach others how they can do exactly that.

By focusing on the work at hand, Gabriela has been able to practice, evaluate, and fine-tune her craft and teach others how to do the same. Gabriela’s strategies about finding the right writing system, tracking productivity, staying inspired, and understanding strengths and weaknesses all play into finding one’s voice and writing style.

In this episode, Gabriela shares:

  • What an MFA is
  • Why she considers herself an instigator
  • How she calculates and tracks her productivity
  • How to find a writing system that works for you
  • How she stays inspired
  • How she writes personal posts
  • Why it’s important to get input from the right people
  • Why you should know your strengths and weaknesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Jun 6, 2017

How to trust your gut, why you need to build your own path, and why you should pursue the work (not the end) with Bjork Ostrom.

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Welcome to episode 101 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about the lessons he learned after five years of publishing Income Reports on Pinch of Yum.

What I Learned After Five Years of Income Reports

The Pinch of Yum Income Reports chronicle the experiment Bjork and Lindsay started as a way to find out if it was possible to create an income from a food blog.

Spoiler alert: It is.

After five years of publishing these income reports and sharing the process of turning Pinch of Yum into a business, Bjork has learned quite a few lessons. From learning to trust his gut to building their own path to learning how to learn, the 20 lessons Bjork discusses will help anyone in pursuit of starting their own business and becoming their own boss.

In this episode, Bjork shares:

  • How and why he started writing the Pinch of Yum Income Reports
  • Why you need to listen to your gut
  • How you can learn more information about your industry
  • Why you should dedicate time to reflection
  • Why working with the right people is important
  • Why you need to build your own path

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

May 30, 2017

Our listeners' favorite FBP podcast episodes, what they've learned, how how they've applied what they've learned to their blogs

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Welcome to episode 100 of the Food Blogger Pro podcast! This week, we’re celebrating our 100th episode with a special community episode!

How FBP Listeners Have Used the Podcast to Grow their Blogs and Businesses

There have been 99 Food Blogger Pro Podcast episodes before this one, and we’ve heard from a lot of amazing people. From full-time bloggers to SEO experts to social media pros, this podcast has seen no shortage of inspirational interviewees!

We’re really excited about this episode because we’re hearing from you. We asked our listeners what their favorite Food Blogger Pro Podcast episode was, and we’re so excited about the response. It’s so exciting to hear which episodes came to you at a specific point in your blogging career and how the podcast helped you overcome obstacles, become more confident, and grow your business.

We hope that this episode will help you find an episode you might have missed or remind you of an episode that you’d like to go back and listen to again. Thanks so much for a great 100 episodes!

These are our listeners’ favorite Food Blogger Pro Podcast episodes:

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

May 23, 2017

How to price sponsored content, what type of business structure you should have for your blog, and what legal essentials your blog should have

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Welcome to episode 99 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Danielle Liss from Hashtag Legal about how you can create solid sponsored content.

Sponsored Content and Getting Paid What Your Work is Worth

If you do sponsored content, you know how much work a campaign can be. From developing the recipe to aligning with the brand’s goals, many considerations go into creating solid sponsored content for a brand.

From understanding FTC guidelines to knowing the legal disclaimers all blogs should have on their sites, Danielle and her business partner cover it all at their practice, Hashtag Legal. While most bloggers want to focus on the creative side of their businesses, it’s important to have a handle on the business and legal side of things as well. Danielle saw this as an opportunity to help get bloggers to the point where they’re comfortable with pricing their work and structuring their businesses.

In this episode, Danielle shares:

  • How influencer networks work
  • Why you should understand a brand’s goal for sponsored content
  • How to come up with your sponsored post rate and why it should be fluid
  • Why you should be paying attention to your Cost Per Engagement
  • Why you should be doing campaign reports
  • Why case studies are important
  • How to solidify a strong pitch
  • What type of business entity you can set up for your blog
  • Why you should have a Terms of Use, Privacy Policy, and Disclaimer

Resources:

May 16, 2017

How recipe creation is like architecture, how to improve your food photography, and how to become a full-time freelance food photographer.

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Welcome to episode 98 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley McLaughlin from Edible Perspective about becoming a full-time freelance food photographer.

An Architect’s Journey to Becoming a Full-Time Freelance Food Photographer

Architecture and food…it doesn’t sound like there would be many similarities between the two, right? But there are, and Ashley’s background in architecture helped her understand experience, perspective, and design in a culinary setting.

After staring her blog, Edible Perspective, as a way to stay creative, Ashley’s love of food transformed into a love of photography. After a long learning process, she went from a complete novice with a DSLR to understanding exposure meters, shooting in manual mode, and writing a food photography series on her blog. Now she’s a full-time freelance food photographer who has photographed multiple cookbooks for bloggers.

In this episode, Ashley shares:

  • How recipe creation is like architecture
  • Why she launched her blog
  • How she started using a DSLR
  • Her tips for improving your food photography skills
  • How she was able to become a full-time freelance food photographer

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

May 9, 2017

How to make money from blogging, why you should divide your income into eggs, and how to fill your egg carton with Bjork Ostrom.

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Welcome to episode 97 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about dividing income into multiple “eggs” in a carton of blogging income.

How to Create a Full-Time Income from Blogging using The Egg Carton Method

For a lot of us, “pro” blogging (i.e., making a full-time income from blogging) is the dream. In order to do that, however, income needs to be coming in from multiple channels.

Bjork likes to think of these “channels” as eggs in an egg carton; you need to fill your egg carton with different revenue streams in order to create a sustainable income from your blog. It’s really difficult to create a full-time blogging income from only one “egg,” so diversifying your egg carton can help you get there even sooner.

In this episode, Bjork shares:

  • Two things that make an impact on making an income on your blog
  • How to divide your income stream into multiple “eggs”
  • A way to figure out how much you need to be making from each of your “eggs”
  • 15 different ways you can make money blogging

Resources:

May 2, 2017

What recipe plugins are, why you should be using one, and how to create the perfect search result with Bjork Ostrom.

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Welcome to episode 96 of the Food Blogger Pro podcast! This week, Bjork talks about recipe plugins and why you need one.

How to Create the Perfect Recipe Post

Regardless of where you are in your blogging journey (just starting out to full-time), chances are you’ve heard the words recipe plugin before. These plugins are incredibly important for food bloggers to be aware of because they not only make your recipes look beautiful, but they also help your blog communicate with search engines like Google and Pinterest.

There are so many elements to consider when choosing a recipe plugin for your blog, and it’s important to choose one that checks off “all of the SEO boxes.” So when Bjork noticed the recipe plugin Pinch of Yum was using wasn’t quite keeping up with the times, he decided it was time to build one in-house.

In this episode, Bjork shares:

  • What a recipe plugin is and why food bloggers should be using one
  • What structured data is and why it’s important
  • How to view your recipe posts like a search engine
  • Why recipe plugins are helpful for both search engines and your readers
  • How to create the perfect search result in Google
  • How you can start using Tasty Recipes today

Resources:

Apr 25, 2017

How she started Catch My Party, what problem MiloTree solved for their business, and using popups on mobile.

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Welcome to episode 95 of the Food Blogger Pro podcast! In this episode, Bjork interviews Jillian Tohber Leslie from Catch My Party and MiloTree about making successful career changes by embracing the mess.

As with life, business isn’t always pretty. No matter how put-together someone’s business looks from the outside, you can bet your bottom dollar that they’ve had their own fair share of messy affairs to deal with in their business.

Jillian Tohber Leslie learned early in her career that the key to moving forward was embracing this messiness and using it to help propel her career and her businesses forward. She and her husband started Catch My Party, the largest party ideas site on the web, and went on to found MiloTree, a social and email growth popup that’s perfect for bloggers.

In this episode, Jillian shares:

  • How she successfully changed careers a number of times
  • Why messiness in life and business is okay
  • What her first drafts look like
  • Why she left Hollywood to start Catch My Party
  • How Catch My Party’s users defined their business
  • How she solves tech problems
  • How they monetize Catch My Party
  • Why they built MiloTree
  • Whether or not you can use popups on mobile

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Apr 18, 2017

How finding the right path for you can help you keep going with your blog. 

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Welcome to episode 94 of the Food Blogger Pro podcast! In this episode, Bjork talks about how to keep going when you're not sure you can continue.

 

Whether you’ve been blogging for a few months or a few years, you’ve no doubt had the thought at some point or another: How do I keep going?

Blogging can be tough. You might be fitting it in after your regular full-time job hours. You might be running your blog as a business with not enough hours in the day. You might be juggling it on the side while trying to raise a family. Whatever your situation, you’ve likely found out that blogging isn’t easy, and on some days it’s tough to imagine how you’ll keep it up.

Today, Bjork talks about some techniques that he and Lindsay have used in their businesses to help them get up in the morning and do The Work.

In this episode, Bjork discusses:

  • Why someone else’s path might not be the one for you
  • How to find your own path
  • Why time is a key ingredient
  • How The Path differs from The Resistance
  • How temporarily stopping can help you keep going
  • Why deadlines are important and how they have impacted Pinch of Yum and Food Blogger Pro
  • Why gratitude moves you forward

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Apr 11, 2017

How finding a niche can be freeing and how proper branding skyrocketed her traffic with Meggan Hill from Culinary Hill.

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Welcome to episode 93 of the Food Blogger Pro podcast! In this episode, Bjork chats with Meggan Hill from Culinary Hill about how finding a niche transformed her business.

As an internet entrepreneur, it can be tempting to try to appeal to everyone. You don’t want to send potential traffic away from your website, right?

However, successful bloggers have said time and again that a big contributor to success is finding a specific audience and sharing only content that fits that audience perfectly. In other words, finding a niche.

Meggan Hill started her blog, Culinary Hill, with an aim of pleasing everyone. And… it didn’t work out so well. Her blog did okay, but she ended up feeling discouraged and gave it up for a while. A couple years ago, though, she decided it was time to make some changes and make this blogging thing work for her. With the help of a branding agency, she was able to find a niche, free up her creativity by sticking to that niche, and nearly triple her traffic in just one year. Today, she’s here to tell us all about it.

In this episode, Chelsea shares:

  • How she narrowed down her niche
  • Why finding a niche was freeing
  • How refining her brand increased her traffic
  • Why she is going to culinary school
  • What the first step is to finding a business coach
  • How she gets her morning started
  • What she would have changed over the last few years
  • How she finds time for her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Apr 4, 2017

The thing she did when starting her blog, where her first year income came from, and what she would do differently now.

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Welcome to episode 92 of the Food Blogger Pro podcast! This week, Bjork talks with Chelsea Lords from Chelsea’s Messy Apron about making $40,000 in her first year of blogging.

Most bloggers start out with the long-term plan in mind: they probably won’t make much money in the first year or two, but it’ll pay off in the end. And while this path works for a lot of people (Bjork and Lindsay included!), other bloggers decide to do it a bit differently.

Chelsea Lords from Chelsea’s Messy Apron hit the ground running with her blog and ended up making $40,000 in just the first year. Today, she talks about the first steps she took on her path to success, how today is different from that first year, and what she would have done differently looking back.

In this episode, Chelsea shares:

  • What her first step was to stating her blog as a business
  • Why she underestimated the amount of money she would make in her first year
  • Where her first year income came from
  • The equation she used to calculate how much to charge for her first sponsored post
  • How she balances family & work
  • Why it takes her 15 hours to make a blog post
  • How she decides what posts to make videos for
  • What her Facebook strategy looks like
  • What she would have done differently looking back

Get the resources for this episode at foodbloggerpro.com/92

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Mar 28, 2017

Should you delete old content, SEO in other languages, structured data for recipes, and repurposing old content with Joost de Valk from Yoast SEO.

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Welcome to episode 91 of the Food Blogger Pro podcast! This week, Bjork interviews Joost de Valk, the founder of Yoast SEO, about optimizing SEO for your food blog.

SEO is something we bloggers hear a LOT about. It’s so important! But it can also be really confusing, even with the abundance of information out there.

Fortunately, there are tools such as the Yoast SEO plugin to help us navigate this often confusing landscape. Yoast SEO was founded by Joost de Valk and is one of the most popular WordPress plugins in use today. That’s… kind of a big deal. Joost met with Bjork for this interview to discuss a wide range of SEO topics, including why SEO matters for your recipes and how you can optimize it.

In this episode, Joost shares:

  • How you actually pronounce his name
  • How SEO changes with languages other than English
  • How to structure your site for usability
  • Whether or not you should delete older content
  • How to repurpose old content
  • If your recipes should show dates in search results
  • Why you need structured data for your recipes
  • Why your blog might not show up in search engines right away

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Mar 21, 2017

Making money outside of your blog, quitting your job, and finding a service in demand with Brita Britnell.

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Welcome to episode 90 of the Food Blogger Pro podcast! This week, Bjork chats with Brita Britnell about how she stepped off the beaten blogging path and found a new way to work for herself.

Most bloggers start on their blogging journey hoping to eventually work full-time for themselves on their blog. While this is definitely an admirable and achievable goal, some bloggers have found that this is not the only way.

Brita started making videos for her blog about a year ago and unexpectedly found that she absolutely loved it. She knew there was demand for bloggers to create video, but she also knew that most bloggers just didn’t have the time to learn a new skill. So, she started making videos for other bloggers and found the demand so great that she had to start a waitlist for clients. In just a few months she was able to leave her job and work for herself doing something that she loved. Today, she’s here to share her story.

In this episode, Brita shares:

  • What motivated her to turn her blog into a business
  • Why she recommends bloggers go to conferences
  • What the different stages of her blog were
  • Why videos were addicting to create
  • How she managed a full-time job and her growing blog
  • What made her feel comfortable with quitting her job
  • How she found her first clients to work with
  • What it looks like to work with clients
  • What advice she would give to herself when she was starting out

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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