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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: Page 6
Dec 28, 2021

Focusing on SEO, diversifying your revenue streams, and developing a consistent email marketing strategy with Ali Stafford from Alexandra’s Kitchen.

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Welcome to episode 337 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ali Stafford from Alexandra’s Kitchen about how she’s grown her traffic by leaning into SEO and learning from industry experts.

Shifting Your Mindset

We’re really excited to be chatting with Ali from Alexandra’s Kitchen in today’s episode! She’s a seasoned food blogger who has been sharing her recipes online since 2006.

But over the past few years, she has been shifting her mindset to focus on growing her traffic and leveling up her content strategy. In this episode, you’ll hear what changes she’s been implementing to focus on SEO, how she has strategically worked with consultants to grow her business, and more.

Whether you just launched your blog or you’ve been blogging for years, we know you will have a lot of great takeaways from this episode. Enjoy!

In this episode, you’ll learn:

  • Why Ali launched her blog
  • How she has shifted her social media strategy over the years
  • Why she has been focusing on diversifying her revenue streams
  • How she started focusing more on SEO
  • How she optimizes her meta descriptions
  • How her traffic has been affected by algorithm changes
  • How she has developed a consistent email marketing strategy
  • What she updates when republishing old posts
  • Her best tips for growing an email list

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 21, 2021

Rebranding a food blog, leaning into a niche, and Keep-Delegate-Delete lists with Isabel Orozco-Moore from Isabel Eats.

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Welcome to episode 336 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Isabel Orozco-Moore from Isabel Eats where she talks about leaning into a niche, delegating tasks, and more.

The Freedom of a Niche

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2019 interview with Isabel Orozco-Moore from Isabel Eats!

After blogging for a year, Isabel decided to completely rebrand her site and lean into sharing just Mexican recipes. By narrowing down her focus, she was able to strengthen her brand and solidify her content strategy.

But that’s not all that Isabel and Bjork cover in this episode! You’ll also hear how she made her first hire, how she decided what tasks to delegate, how she monetizes her blog, and more.

In this episode, you’ll learn:

  • How she was nominated for a Saveur Award
  • How and why she rebranded her blog
  • Why she decided to focus on her niche
  • How she monetizes her blog
  • How she hired a virtual assistant
  • How to make a Keep-Delegate-Delete list
  • How to get better at specific tasks

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 14, 2021

Building a baking business, knowing how to price what you're offering, and strategically using tools and processes to grow your business with Amanda Schonberg from Baking for Business.

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Welcome to episode 335 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Schonberg about how to build a successful baking business.

Baking for Business

As food creators, when we think about earning an income doing what we love, we oftentimes focus on areas like affiliate marketing, sponsored content, and ads. But what about earning money actually selling the food that we’re creating?

That’s what we’re chatting about with Amanda Schonberg today! She runs Chef Schonberg’s Sweets, a licensed e-commerce bakery, as well as Baking for Business, an online platform that teaches home bakers how to build their brands and confidently sell their baked goods.

In this episode, you’ll hear how she got her own baking business off the ground, what she teaches her students at Baking for Business, and what her best advice is for those looking to enter into this space. It’s a jam-packed, inspiring episode, and we really hope you enjoy it!

In this episode, you’ll learn:

  • How Amanda launched her baking business
  • What she learned working in corporate retail management
  • How she determined the SOPs and pricing for her business
  • What food liability insurance is
  • The tools that she uses to run her business
  • Her best advice for those looking to launch a baking business
  • How she has grown her email list
  • What cottage bakers are
  • How she launched Baking for Business
  • What she teaches her students at Baking for Business
  • Why she loves sharing her story

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 7, 2021

Focusing on your strengths, creating a strong media kit, and crafting enticing pitches for brands with Chandice Probst from This Vivacious Life.

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Welcome to episode 334 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chandice Probst about how to craft the perfect pitch when reaching out to brands.

Crafting the Perfect Pitch

While Chandice runs the popular food and entertaining blog This Vivacious Life, she’s also the Sponsor Director for Tastemaker Conference. And that means that she has learned a lot about pitching to brands and getting sponsorship opportunities over the years!

Today on the podcast, she’s sharing all her tips and tricks for food bloggers looking to create the perfect pitch. From focusing on mindset and building confidence in yourself to writing enticing emails that brands won’t be able to resist, this episode will give you all the information you need to confidently reach out to brands.

It’s a thought-provoking conversation that will leave you feeling inspired and motivated to reflect on your own pitching strategy. Enjoy!

In this episode, you’ll learn:

  • What Chandice has learned throughout her entrepreneurial journey
  • Why mindset is so important when it comes to pitching
  • How to figure out what your strengths are
  • How to create a strong media kit and rate sheet
  • How to determine your rates when working with brands
  • How to build relationships with other food bloggers
  • How to create enticing pitches that will capture the attention of brands
  • Tips for nurturing long-term relationships with brands

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 30, 2021

Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes.

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Welcome to episode 333 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emma Duckworth from Emma Duckworth Bakes about how she’s grown her blog by focusing on SEO.

Serving Your Audience

SEO: love it or hate it, it’s undoubtedly an important area for food bloggers to focus their time and energy on. And that’s why we’re chatting about it with Emma Duckworth in this episode!

This year, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

It’s a fantastic interview that will encourage you to reflect on your own SEO strategy. We hope you enjoy it!

In this episode, you’ll learn:

  • How Emma got into food photography and food blogging
  • How she grew her food photography skills
  • What steps she took to strategically grow her Instagram account
  • How she started getting her first sponsored work
  • What she learned from the cookbook writing process
  • Why she decided to double down on her blog
  • How she hired a mentor to help her out with SEO
  • How she used the avatar exercise to understand her audience
  • How she optimized her blog’s homepage and categories
  • How she identified and optimized her top-performing posts
  • How she has started doing keyword research
  • Why she and her husband decided to launch a street coffee business
  • What she’s focusing her attention on moving forward

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 23, 2021

Transitioning to full-time blogging, leaning into your strengths, and following your own path as an entrepreneur with Bjork Ostrom.

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Welcome to episode 332 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork’s episode from the Eat, Capture, Share podcast with Kimberly Espinel.

Featured Podcast

In today’s episode, we’re switching things up because it’s actually Bjork in the interview seat! We’re really excited to be featuring an episode of the Eat, Capture, Share Podcast.

Kimberly recently interviewed Bjork about his journey to becoming a successful entrepreneur and online business owner. You’ll hear what the first streams of revenue were for Pinch of Yum, Bjork’s advice for those wanting to make a living through food blogging, and why he believes in the idea of 1% infinity.

It’s a really inspiring conversation, and we know you’ll enjoy hearing more about Bjork’s story. We hope you enjoy this featured podcast episode!

In this episode, you’ll learn:

  • The quick story behind Pinch of Yum, Food Blogger Pro, WP Tasty, Nutrifox, Clariti, and TinyBit
  • How Bjork and Lindsay leaned into their strengths when building Pinch of Yum
  • What the first streams of revenue were for Pinch of Yum
  • His advice for how to transition to making a living through food blogging
  • Why he launched the Food Blogger Pro Podcast
  • His top tips to quickly monetize doing what you love
  • The biggest mistakes that he sees creators making when trying to grow their businesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 16, 2021

Founding a food blogging conference, getting brands involved with a conference, and building community around events with Abbey Rodriguez, founder of Tastemaker Conference.

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Welcome to episode 331 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Abbey Rodriguez about how she founded and grew Tastemaker Conference.

Building Community

From developing recipes to writing posts to creating content for social media, we can find ourselves spending a lot of time alone as food creators. So how can we foster community and build relationships with others in this industry?

Enter: Tastemaker Conference! It’s one of the most popular food blogger conferences, and it’s a great place to connect with fellow food creators and brands and learn from industry experts.

In this episode, you’ll hear why Abbey Rodriguez founded Tastemaker Conference, as well as what to expect at the 2022 Tastemaker Conference in Chicago. Plus, she even shares a limited-time offer on tickets for podcast listeners that you won’t want to miss, so be sure to check out the episode!

In this episode, you’ll learn:

  • Why Abbey founded Tastemaker Conference
  • How she has shifted her focus from blogging to event planning
  • How she funded the conference when launching
  • How the pandemic has affected her business
  • Why brands like to get involved with Tastemaker Conference
  • How the revenue streams for the conference change from year to year
  • Her advice for those who want to start hosting events
  • What tools she recommends using when planning events
  • What the marketing strategy looks like for Tastemaker Conference
  • Why they focus so much on retention rate
  • How they started hosting masterminds and workshops
  • What to expect at the 2022 Tastemaker Conference

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 9, 2021

Growing a blog with a full-time job, taking photography courses, and getting a cookbook deal with Ana Zelić from Ana's Baking Chronicles.

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Welcome to episode 330 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ana Zelić from Ana’s Baking Chronicles about how she strategically improved her food photography skills over time and got her first cookbook deal.

Honing Your Craft

Ana is a food blogger, food photographer, and soon-to-be author, and she’s here on the podcast today to talk about her food photography journey!

Her debut cookbook “The Cake Chronicles” comes out November 30th, and in this episode, she shares why she doubled down on improving her photography skills, what tools she uses when shooting photos, how she got her cookbook deal, and what she learned going through the cookbook writing process.

It’s a really great interview, and we know you’ll feel so inspired after hearing Ana’s story!

In this episode, you’ll learn:

  • How Ana started sharing food content online
  • Why she decided to blog in English
  • Why she shifted her focus to blogging rather than just sharing on Instagram
  • How she grew her blog while working a full-time job
  • How she got a cookbook deal
  • How she developed her food photography skills
  • What artificial lighting tools she uses for her photography
  • Why she loves shooting tethered
  • What she learned going through the cookbook writing process

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Nov 2, 2021

Repurposing content for different social media platforms, growing your email list, and using systems and tools to grow your business with Andrea Balogun from Balogun Strategy & Design.

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Welcome to episode 329 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrea Balogun from Balogun Strategy & Design about how to craft an effective social media strategy.

Social Media Strategy

Have you ever wanted to pick the brain of a social media consultant? Here’s your chance!

Andrea is a content strategy and design consultant, and she’s here on the podcast today to talk about how to effectively market your brand and grow your following on social media.

In this episode, she shares her advice on a lot of different topics, including how to repurpose your content across various social media outlets, how to lean into a particular topic or series on social media, why it’s important to diversify your platforms, and more.

Andrea’s advice will be a great reminder of why it’s important to really think about your goals and purpose when sharing on social media. We hope you enjoy this episode!

In this episode, you’ll learn:

  • How Andrea became a social media consultant
  • Some systems and tools she uses to run her business
  • What services she offers to her clients
  • Tips for crafting your profile on Instagram
  • How food bloggers can make the most of the different content types on Instagram
  • How Instagram is offering bonuses and badges to creators
  • How you can effectively repurpose your content
  • Why it can be helpful to focus on a particular topic or series on social media
  • Why it’s so important to diversify your platforms
  • How to grow your email list
  • Her advice for transitioning a side hustle into a full-time business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 26, 2021

Hosting food blogger retreats, diversifying your income streams, and capitalizing on your strengths with Liz Della Croce from The Lemon Bowl.

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Welcome to episode 328 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Della Croce from The Lemon Bowl about how she plans and runs food blogger retreats.

Hosting Events

When it comes to earning money as food creators, we usually think of the classic revenue streams like ads and sponsored content. But what about hosting events? That’s what we’re focusing on today!

In this episode, Bjork chats with Liz about how she runs events and food blogger retreats in addition to her own food blog. You’ll hear how she plans her events based on the desires of her attendees, how she gets brands involved with retreats, how she plans out her attendee lists, and more.

It’s a fantastic interview that will inspire you to think about how you can diversify your income streams and capitalize on your own strengths to grow your business. Enjoy!

In this episode, you’ll learn:

  • What Liz shares on the Passion to Profit Podcast
  • Some powerful mindset shifts that help her run her business
  • What her team looks like
  • How EOS works
  • What implementers, integrators, and visionaries are
  • How she diversifies her income
  • How she gets the most out of her brand partnerships
  • What kinds of events she holds
  • Why she loves hosting food blogger retreats
  • How she curates her retreats based on the wishes of her attendees
  • How to get brands involved with retreats
  • What tools she uses when planning her retreats
  • How she determines the attendee list for her retreats

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 19, 2021

Understanding Google updates, effectively using Google Search Console, and getting the most out of ads on a food blog with Casey Markee from Media Wyse.

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Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm.

Understanding the Google Algorithm

We’re so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today!

As our resident SEO wizard, he has helped countless FBP members out by answering their toughest SEO questions over the years. And at his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, unnatural link issues for food blogs, and more.

In this episode, he’s chatting with Bjork all about what food bloggers need to know about the Google algorithm. You’ll hear Casey’s insights on how to understand Google updates, how to effectively use Google Search Console, how to get the most out of your ads, and more.

If you’re looking to increase your traffic, or you’re just curious and want to learn more about the Google algorithm, we know you’ll enjoy this interview!

In this episode, you’ll learn:

  • How Casey got into the food blogging SEO space
  • What Google’s Webmaster Guidelines are
  • What Google Patents are
  • How he learns about updates to the Google algorithm
  • How updates to the algorithm help publishers
  • What core updates are
  • Why a recipe card can only be used for one individual recipe
  • What manual actions are
  • Why it’s so important to use Google Search Console
  • What makes warnings and errors different
  • How to analyze and understand traffic drops
  • How the pandemic has affected traffic for food bloggers
  • Why he thinks you shouldn’t put recipes in your recipe cards
  • His advice for running ads on a food blog
  • What teaser text is on food blogs

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 12, 2021

Batch producing content, choosing a niche, and strategically delegating tasks with Karli Bitner from Cooking with Karli.

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Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content.

Content Batching

As food bloggers, it can sometimes feel like we’re stuck in this never-ending cycle of producing more and more content. To avoid burnout, how do we develop strategies for content creation that are sustainable over a long period of time?

That’s what we’re discussing with Karli in today’s episode! To maximize her time with her family this year, she batch produced all of her blog posts for 2021 before 2020 ended. In this episode, she shares why she likes content batching, how she plans and schedules her content, and how she has expanded her team to maximize her productivity.

It’s a really great interview that will inspire you to reflect on your own content creation strategy. We hope you enjoy it!

In this episode, you’ll learn:

  • Why she started blogging
  • How she chose a niche when launching her blog
  • How she used Facebook Groups to grow her traffic
  • Why she expanded her niche and changed her focus
  • What copycat recipes are
  • What tools she uses to grow her business
  • How she batch produces content ahead of time
  • How she strategically plans her shoot days
  • How she organizes her content and photos
  • How she adjusts her content plan as needed
  • How she works with a writer on her blog posts
  • What tasks she has strategically delegated for her blog
  • How she found the right people to hire
  • How she expects to create content in the future

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 5, 2021

Using a plugin to blog in multiple languages, strategically growing your team, and maximizing your productivity with Alejandra Graf from BrownSugar&Vanilla.

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Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish.

Bilingual Blogging

We’re so excited to share this episode with Alejandra with you today! Her story is really fascinating, and the way that she shares content is a bit unique compared to other content creators.

After immigrating to the United States from Mexico, she launched her food blog, BrownSugar&Vanilla, where she shares family-friendly vegan recipes. But she also has another version of her site called Piloncillo&Vainilla where she shares all the same recipes — but in Spanish!

In this episode, you’ll learn how she uses a plugin to share content in both languages, how the traffic compares on the two versions of her blog, and more. It’s a really fascinating, inspiring interview that demonstrates the unique ways you can share content with different audiences.

In this episode, you’ll learn:

  • Why Alejandra immigrated to the United States
  • What led her to launch her blog
  • How she started sharing recipes in both Spanish and English
  • How she determines what content will resonate with which part of her audience
  • How the traffic compares on the English vs. the Spanish side of her blog
  • How she runs ads on her site
  • Which plugin she uses to share content in both languages
  • How she strategically grew her team
  • How she earns revenue from her site
  • How she gets sponsored content work
  • How she uses the Pomodoro Method to maximize her productivity

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 28, 2021

How Bob's Red Mill works with content creators, how creators can effectively reach out to brands, and how to secure ongoing brand partnerships with Cassidy Stockton.

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Welcome to episode 324 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Cassidy Stockton about how Bob’s Red Mill works with content creators on sponsored content.

Building Strong Partnerships

When we chat about sponsored content here on the podcast, we usually talk to creators and publishers about how they secure partnerships with brands. But today, we’re flipping the script and hearing things directly from a brand’s perspective!

In this episode, Bjork interviews Cassidy Stockton, the Senior Content Marketing Manager at Bob’s Red Mill, about how her team works with content creators, what she wishes creators knew about working with brands, and more.

If you’ve ever wanted to learn more about how to reach out to brands, how to negotiate your rates, or how to secure ongoing brand partnerships, this episode with Cassidy is for you!

In this episode, you’ll learn:

  • What Cassidy does at Bob’s Red Mill
  • Why they invest so much into influencer marketing
  • What kinds of campaigns they find successful
  • What an employee-owned company is
  • What metrics they look at when working with influencers
  • What influencers can do to maintain a strong relationship with a brand
  • How they handle invoices and payments
  • How they initiate partnerships at Bob’s Red Mill
  • Why they consider video to be essential right now
  • How they’ve been experimenting on TikTok
  • How they negotiate rates with influencers
  • How Bob’s Red Mill works with various agencies
  • What you should include in your media kit
  • What she wishes creators knew about working with brands

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 21, 2021

Tracking your expenses, optimizing your business for tax season, and setting yourself up for success financially with Ansley Beutler from Peach Perfect Financials.

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Welcome to episode 323 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Ansley Beutler from Peach Perfect Financials about optimizing your blog’s financials to set your business up for success.

Understanding the Numbers

While Ansley Beutler is well-known for sharing delicious and healthy recipes on The Fit Peach, she’s also a CPA and an expert when it comes to the financial side of running a food blog!

Through her consultancy business Peach Perfect Financials, she helps bloggers level up their business and gain control and clarity over their finances.

In this episode, she shares why you should have a business bank account, how to keep track of your expenses, how to structure your business to optimize your taxes, and more.

Whether you just launched your blog or if you’ve been blogging for years, we think you’ll have a lot of great takeaways from this episode. Enjoy!

In this episode, you’ll learn:

  • Why Ansley started her food blog
  • What she does at Peach Perfect Financials
  • How she balances working on her blog and her client work
  • Why she recommends having a business bank account and credit card
  • What business expenses and startup expenses are
  • Why it’s so important to track your expenses
  • What happens if you get audited
  • How you get taxed when you run your own business
  • When you might consider making an S election
  • What an EIN is
  • How you can keep track of your receipts digitally
  • How to determine what your salary should be as a business owner
  • How to set yourself up your success in the future financially

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 14, 2021

Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks.

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Welcome to episode 322 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sarah Cook from Sustainable Cooks about what specific strategies she implemented to grow her blog’s traffic and increase her revenue.

Going All In

A few years ago, Sarah Cook was feeling burnt out and ready to call it quits on her blog. But after listening to some food blogging podcasts, she decided to switch up her blogging strategy and see if she could turn it into a thriving business.

And today on the podcast, she’s sharing everything she’s done along the way to go from 17k to 600k monthly pageviews with her blog, Sustainable Cooks! She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more.

It’s a really inspiring interview, and we know it’ll leave you feeling motivated and excited to make progress on your blogging goals.

In this episode, you’ll learn:

  • How Sarah decided to go all in with her blog
  • How she struggled to define her identity as a full-time blogger
  • Where she started investing money into her business
  • How she shifted her content strategy
  • Why she deleted hundreds of posts on her blog
  • How she categorized her content into specific buckets
  • Why ad earnings are typically lower in Q1
  • How her blog’s success has helped her support causes she cares about
  • How she fits work into the margins of her day
  • What tasks she decided to hire out
  • Why she loves having a blogging accountability partner

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Sep 7, 2021

What an exitpreneur is, why we're not able to run our businesses forever, and what factors to keep in mind when deciding to sell your business with Joe Valley.

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Welcome to episode 321 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Valley about making a great exit and maximizing your profits when selling a business.

The EXITpreneur’s Playbook

When it comes down to it, we’re not able to run our businesses forever. And most business owners wait to sell until they’re exhausted and emotionally rundown, and by that time, it’s too late to have a great exit.

Enter: Joe Valley! After facilitating nearly half a billion dollars in exits, Joe has written the bestselling book, “The EXITpreneur’s Playbook” to help online business owners get the maximum value and best deal structure possible when selling their businesses.

Even if you’re not quite ready to sell your own business, this interview will show you what areas to focus on to create a successful pathway to your own eventual exit.

In this episode, you’ll learn:

  • What an exitpreneur is
  • Why it’s important to be on top of your financials
  • What the difference is between a CPA and a bookkeeper
  • Why it’s important to consider risk, transferability, documentation, and growth when deciding to sell
  • Why you need to have specific goals in mind when it comes to selling your business
  • What SKUs are
  • What the transition period looks like after selling a business
  • What most people do after selling a business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 31, 2021

Succeeding on different social media platforms, managing partnerships with brands, and shifting content strategies over time with Chelsey White from Chelsweets.

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Welcome to episode 320 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chelsey White from Chelsweets about how she’s grown her various social media platforms and how her content strategy has evolved over time.

Learning By Doing

Today on the podcast, we’re talking to the cake queen herself: Chelsey White from Chelsweets!

While she originally started by just baking cakes for her coworkers, Chelsey has since built up a massive social media following sharing her elaborate cakes and baking creations online. With over 1.2 million followers on Instagram and 2 million followers on TikTok, she has established herself as one of the top names in the food space.

In this episode, she shares how she started sharing content online, how she likes to approach sponsored content, and how she adapts her content for different social media platforms.

It’s a super fun, inspiring interview, and we hope you enjoy hearing Chelsey’s story!

In this episode, you’ll learn:

  • When Chelsey started sharing baking content online
  • How her content strategy has evolved over time
  • Why posting on her blog is her number one priority
  • Which social media platforms she enjoys using the most
  • Why she oftentimes likes waiting for brands to approach her first
  • How to figure out your rates for sponsored content
  • How she has created sponsored content for TV shows and movies
  • How she maximizes her efficiency when creating content for different platforms
  • What she would focus on if she had to start over again from scratch
  • How she balances passion publishing with performance publishing
  • How she manages her content calendar with Google Calendar

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 24, 2021

The daily schedule of a full-time food blogger, how Mike Johnson generates revenue for his blog, and what it was like to change content strategies on Mike Bakes NYC.

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Welcome to episode 319 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Mike Johnson from Mike Bakes NYC about how he managed to transition to full-time blogging after running his successful Instagram account.

From Attorney to Food Blogger 

We’re so excited we had a chance to talk to Mike in today’s episode! He has a super interesting story; he went from attorney to full-time blogger after running an incredibly successful New York City food-focused Instagram account.

He’s on the show today to talk about what the process of transitioning to full-time blogger looked like, as well as how he runs his business and creates revenue for himself.

If you’re curious about what a day in the life of a full-time blogger looks like, or you’re interested in figuring out how to maximize your blog revenue, we know you’ll find some helpful nuggets of inspiration in this interview!

In this episode, you’ll learn:

  • How Mike transitioned from attorney to online content creator
  • What it was like to work with restaurants in New York City
  • How he shifted the content focus on his blog and on social media
  • When he knew he could create an income from his blog and social channels
  • How he’s getting traffic to his blog
  • How he shares his recipes on social media
  • Why he’s happier working for himself and how his background has helped with his sponsor negotiations
  • What his full-time blogging schedule looks like
  • What it’s like working with an agency
  • What roles Mike will hire for next
  • What it’s like using Airsubs to host cooking classes to his audience
  • How authenticity contributed to his growth

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 17, 2021

Maximizing your Q4 revenue, how to keep the Q4 momentum, and republishing content with Bjork Ostrom and Jenna Arend.

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Welcome to episode 318 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to a Q&A we held last year where Food Blogger Pro members asked Bjork and Pinch of Yum’s General Manager, Jenna, questions about preparing for Q4.

How Food Bloggers Can Make the Most Out of Q4

It’s another FBP Rewind episode today, and we’re so excited to revisit our October 2020 Q&A with Jenna Arend from the Pinch of Yum team!

We hold these live Q&As every single month for our Food Blogger Pro members. Sometimes we focus on a specific topic (like this one), and other times it’s an excuse to pick Bjork’s brain on any blogging topic under the sun. It’s so fun to connect, answer our members’ toughest questions, and have an hour to intentionally work on getting a tiny bit better.

And in this Q&A, we focused on all the ways that food bloggers can make the most out of Q4!

Q4 is made up of the last three months of the year (October, November, and December), and it’s a big deal for food bloggers. Not only are people hungry for recipes, but advertising spending also goes up during these three months, and sponsors are looking for bloggers and content creators who can create seasonal content.

We hope that you enjoy this Q&A and that it leaves you feeling inspired and motivated as we get closer and closer to Q4.

In this episode, you’ll learn:

  • What Jenna’s role looks like on the Pinch of Yum team
  • How the Pinch of Yum team is preparing for Q4
  • Tips for Q4 if your blog is new
  • How to maximize affiliate earnings in Q4
  • Alternatives to the Amazon affiliate program
  • How Q4 differs from Q1 and how to keep the momentum into the new year
  • How to choose whether to create a new recipe or republish existing content
  • What Pinch of Yum’s current email strategy looks like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 10, 2021

Creating content you're passionate about, choosing the right tools for success, and finding a work-life balance with Nisha Melvani.

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Welcome to episode 317 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Nisha Melvani from about her journey of growing her brand while maintaining a healthy work-life balance.

Optimizing for Growth

Nisha is a Food Blogger Pro member, nutritionist, and registered dietitian, and she’s here on the podcast today to talk about her journey growing her blog, CookingForPeanuts.com!

While she originally started just by sharing her vegan dinner recipes on Instagram, Nisha has evolved her brand by shifting some of her focus to her blog and upcoming cookbook.

In this episode, she shares some of the mistakes she’s made along the way, some tools that have been instrumental to her success, and some tips she has for finding a healthy work-life balance.

In this episode, you’ll learn:

  • How she started sharing content on Instagram
  • Why she adopted a vegan diet
  • How she decided to only share vegan dinner recipes
  • Why she ultimately decided to launch a blog
  • Some mistakes she made when building her site
  • What tools she used to optimize and grow her blog
  • How she developed her unique video strategy
  • How she balances her blog and personal life
  • Why authenticity and patience are so important
  • How to stay tuned for her upcoming cookbook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 3, 2021

How to invest in yourself, how to make your money work for you, and other key takeaways from Rich Dad Poor Dad.

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Welcome to episode 316 of The Food Blogger Pro Podcast! This week on the podcast, we have another episode in our Book Nook series where Bjork identifies five different takeaways from the book, “Rich Dad Poor Dad.”

Five Takeaways from Rich Dad Poor Dad

This week on the podcast, we’re sharing another episode in our new Book Nook series! In this series, Bjork reviews one of his favorite business books and outlines some key takeaways that you can apply to your blog or business.

In this episode, we’re focusing on “Rich Dad Poor Dad,” a powerful personal finance book that explains how you can make your money work for you. Bjork shares some of his main takeaways from the book and shares how bloggers and content creators can implement this advice to grow their own businesses.

In this episode, you’ll learn:

  • Why it’s important to invest in yourself
  • What a personal board of directors is
  • Why it’s important to buy assets, not liabilities
  • Why you should learn through experiences
  • How you can have your money work for you
  • Why mindset is so important

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 27, 2021

How to combat food stereotypes, understand cultural appropriation, and support an African food revolution with Zoe Adjonyoh.

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Welcome to episode 315 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Zoe Adjonyoh about her journey with Zoe’s Ghana Kitchen, as well as her fight against the cultural appropriation of food.

Decolonizing the Food Industry

While Zoe Adjonyoh initially started out by just cooking Ghanaian food for her community, she quickly took on a larger role with her brand, Zoe’s Ghana Kitchen. Through her blog, cookbook, supper clubs, and more, she has been actively working to foster an African Food Revolution and bring African food to the masses.

And in recent years, she has shifted her focus from just pioneering West African food to decolonizing the food industry and helping people understand what cultural appropriation is.

It’s a really powerful interview that will make you consider your role as both a consumer and a content creator, and we hope you enjoy hearing more about Zoe’s story.

In this episode, you’ll learn:

  • How she started Zoe’s Ghana Kitchen
  • How her supper clubs worked
  • How she worked to start an African food revolution
  • How she shifted her focus to work on decolonizing the food industry
  • What the difference is between cultural appropriation and appreciation
  • How we have power as consumers to support the culture where food comes from
  • Why activism is ingrained in her identity
  • What she covers in her book, as well as what she has updated in this new edition

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 20, 2021

How to find your unique photography style, create content for your audience, and grow a successful business with Kimberly Espinel.

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Welcome to episode 314 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kimberly Espinel about how she has grown her business teaching food photographers how to find their unique style.

Creative Food Photography

When you’re just starting out as a food blogger, it can be hard to find your personal style. You might find yourself emulating the style of other creatives and struggle to find a rhythm that works best for you. And that’s where Kimberly comes in!

Kimberly is an award-winning food photographer, blogger, teacher, and author who helps food photographers find their unique style. She talks about how she grew her business, how she is able to create content that serves her community, and why she thinks focusing on your mindset is so important when working as a creative.

Her passion for her work shines through in this episode, and her story will leave you feeling inspired and motivated to continue creating meaningful content for your audience.

In this episode, you’ll learn:

  • Why she launched her podcast Eat, Capture, Share
  • Why she thinks creatives can be incredible businesspeople
  • What prompted her to launch her food blog
  • Why she decided to shift her content to food photography
  • What ikigai means
  • How she checks in on her business daily
  • Why she loves positive self-talk
  • Why focusing on your mindset is so important as a creative
  • How she teaches students to find their unique photography style
  • What a color story is
  • How she reaches out to brands
  • Why she thinks it’s important to create photos that your ideal customer is looking for
  • Why she loves creating online courses
  • How her Instagram Food Photography challenge works

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jul 13, 2021

How to make business branding decisions, what it means to be authentically vulnerable, and diversifying income with Charli Prangley.

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Welcome to episode 313 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Charli Prangley about how she grows her business, builds her team, and does the work she loves.

Side Hustle Income 

Charli is the Creative Director at ConvertKit, but she also does a ton of work on her side hustle. So much so, she was actually able to double her side hustle income in just a year!

This episode is jam-packed with advice for people who are trying to grow their businesses while working full-time jobs. Charli talks about how she views branding, how she hires help for the things she doesn’t like to do, and how she has diversified her income.

Charli’s advice will be a great reminder of why it’s important to really hone in on what you’re actually trying to accomplish when you’re creating content online and what it takes to get there. We hope you enjoy this episode!

In this episode, you’ll learn:

  • What marketing design means
  • Why she doesn’t like pop-ups
  • How to make decisions based on your branding
  • Which of her platforms is her favorite
  • How she doubled her side hustle income in a year
  • How she works with a channel sponsor on YouTube
  • Why Twitter is a great place to connect with people
  • How she makes decisions about what she works on
  • Why investing in help has been key for her business growth
  • Tips for hiring email help
  • How to work with designers on your blog’s branding
  • Common traits of successful brands
  • How to be authentically vulnerable

Resources:

About This Week's Sponsor

We're excited to announce that this week's episode is sponsored by our sister site, Clariti!

With Clariti, you can easily organize your blog content for maximum growth. Create campaigns to add alt text to your posts, fix broken images, remove any broken links, and more, all within the Clariti app.

Sign up for the Clariti waitlist today to receive:

  • Early access to their $25/Month Forever pricing
  • Optimization ideas for your site content
  • An invitation to join their exclusive Slack community
  • And more!

You can learn more and sign up here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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