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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: September, 2016
Sep 27, 2016

Welcome to episode 66 of the Food Blogger Pro podcast! In this episode, Bjork talks with Alana Woolley and Lindsay Ostrom about creating awesome recipe videos for Pinch of Yum.

We’ve all heard it: video is the new thing. If you want to grow an audience quickly, if you want to be extremely helpful to your readers, if you want to take advantage of sponsored content opportunities galore… get into video.

But.. how?? It can seem so daunting to get started with. There’s all the equipment you (think you) need, the amount of time it takes, the pressure to make perfect videos… So many things!

Fortunately, our guests today have a lot of experience creating recipe videos, and they’re here to make it a bit easier for you. Please welcome: Alana Woolley & Lindsay Ostrom from Pinch of Yum!

In this episode, Alana & Lindsay share:

  • How much engagement their videos get as compared to photos
  • What Alana’s goals are for each video
  • What the video creation process involves
  • What gear they use to create the videos
  • If solo bloggers (those without a team) can do video well
  • The most important thing you need when making video
  • Why they keep their videos short
  • What settings you need to change when uploading to Instagram
  • Where they put links for the videos on Facebook

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Sep 20, 2016

Welcome to episode 65 of the Food Blogger Pro podcast! In this episode, Bjork talks with Michelle Tam from Nom Nom Paleo about building a brand across many channels.

If you’ve been blogging for a while, or even a short time, you might have found that it’s really difficult to establish your blog on a variety of different channels and mediums. There’s only so much you can do!

Some bloggers excel at it, though, despite the constraints of work, family, and life. Michelle Tam from Nom Nom Paleo is one such blogger. She’s managed to secure a brand presence not only on all the big social networks, but also in the form of her own iPhone app and her own cookbook. She’s a branding queen, and today she’s here to tell us all about it.

In this episode, Michelle shares:

  • How she got started with Nom Nom Paleo
  • Why they started with Tumblr instead of WordPress
  • What her partner’s role in the business is
  • Why she decided to publish a cookbook in print
  • How she kept creative control while still working with a publisher
  • How she deals with people who accuse her of not being paleo

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Sep 13, 2016

Welcome to episode 64 of the Food Blogger Pro podcast! In this episode, Bjork interviews Dan Miller from 48 Days about finding work that you love through understanding yourself.

Most of us have been there before: working a job that just isn’t right for us. Maybe it doesn’t pay enough, or the passion isn’t there, or it doesn’t work with your lifestyle. Whatever the reason, being in this position is just lame.

At some point, you might have realized that you want to do something else - you saw a friend or a coworker or an internet role model find success, and you want to do what they did. You would love job!

The problem is that it can be really difficult to know if you actually will love that job. Dan Miller, author of 48 Days to the Work You Love, has seen this scenario play out many times. Through his books, speaking, and personal coaching, he’s mentored thousands of people to help them find the work they’ll love, and today he talks with Bjork about this common conundrum.

In this episode, Dan shares:

  • How to know if you are doing meaningful work
  • How you can find your passion
  • How to know when your hobby should stay just a hobby
  • What business you shouldn’t go into in the food industry
  • How to know if you’ll enjoy a certain type of work

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Sep 6, 2016

Welcome to episode 63 of the Food Blogger Pro podcast! In this episode, Bjork talks with Jeff Rose from Good Financial Cents about making sound decisions about your finances for your business and your personal life.

If you’re serious about this blogging stuff, you’ve may have already created a business for your blog - or at minimum, you’ve thought about it. However, registering as a business isn’t the only decision you need to make. Running a business means dealing with your money properly to secure for both your business and your personal financial future.

Jeff Rose is both a certified financial planner and a blogger, and he does both in support of his business. He’s made his living by helping others manage theirs, and his wealth of information will help you plan for a secure financial future.

In this episode, Jeff talks about:

  • How to financially transition into working for yourself
  • How to organize your time for business success
  • The first thing you need to do to prepare for working for yourself
  • What your savings are actually good for
  • Where you should be investing your money as a small business owner
  • What types of insurance you should have

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

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