106: Discovering Your Unique Brand with Carol Cox

How to refine your brand, share your story, and help others with Carol Cox.

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Welcome to episode 106 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks to Carol Cox about refining your brand and sharing your story.

Discovering Your Unique Brand

How would you define your brand?

It’s an interesting and important question to answer about your business. Carol, however, thinks it's even more important to gauge how your audience defines your brand.

Once you understand that, you can then refine your brand and use your expertise to support your audience. Carol’s advice will show you how you can help your readers by choosing the stories you share and the niche you pick.

In this episode, Carol shares:

• What a brand actually is
• How to gauge the way your audience views your brand
• How to refine your brand
• Why you should excavate your story
• Why failures make good stories
• How to create a story bank
• Why you should process through your story before you write about it
• How to help someone along their “Hero’s Journey”
• How you can find your niche
• How to make a “signature talk”

Resources:

• 360°Reach
• Gorilla Suit and the London Marathon
• Hero’s Journey
• Speaking Your Brand
• Calendly
• Grab your free PDF
• Follow Carol on Facebook and Twitter

If you have any comments, questions, or suggestions for interviews, be sure to email them to [e-mail].