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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: Page 1
Oct 4, 2016

Welcome to episode 67 of the Food Blogger Pro podcast! In this episode, Bjork talks with Amy Roskelley from Super Healthy Kids about scaling her small business into a thriving brand by building a team.

So many bloggers dream of building a team to help them run their blog. However, it often gets put off in the name of waiting to find success. Unfortunately, putting off on growing a team can hamper your ability to find “success,” while choosing to grow your team can really propel your forward.

Amy from Super Healthy Kids plodded along quite well with her blog for many years before starting to build a team. However, after she joined a partnership with her now-co-owner Natalie, she found herself free to pursue more of the things that she was really good at. Each subsequent hire has allowed Amy to fine-tune her skillset in certain areas while letting others do the work she wasn’t as passionate about, but they were.

Since building a team, Super Healthy Kids has grown in amazing ways, and today Amy is here to tell us all about it.

In this episode, Amy shares:

  • How her blog supported her larger vision for her business
  • Why it took her so long to turn a profit
  • How she secured a consistent revenue stream with a membership aspect of SHK
  • How she found and hired her business partner
  • How hiring someone else to do a specific task liberated her
  • What the turning point was that took her from “getting by” to “wildly successful”
  • Why she needed to separate work and the other parts of her life
  • How her revenues have increased though traffic has gone down

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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