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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: December, 2023
Dec 26, 2023

Focusing on SEO rather than social media, implementing keyword research, and sharing content authentically with Cree Carraway from Cooking With Bliss.

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Welcome to episode 441 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Cree Carraway from Cooking With Bliss, which was part of our Blogging with a Full-Time Job series.

How Focusing on SEO Led to $2,000 Monthly Earnings

For today’s FBP Rewind episode, we’re bringing back our February 2022 interview with Cree Carraway.

From sharing content on her blog to working her full-time job to raising her family, Cree has a lot on her plate (both literally and figuratively!) all the time.

In this episode, you’ll hear how she strategically focused on SEO to increase her traffic and join an ad network, how she started doing keyword research, and what the impact of earning an income from her blog has been on her life. It’s an inspiring conversation that will encourage you to reflect and make progress on your own goals. Enjoy!

In this episode, you’ll learn:

  • Why Cree decided to launch her blog
  • When she decided to really focus on growing her blog’s traffic
  • What business lessons she has learned over the years
  • Why she decided to focus on SEO rather than social media
  • What it felt like to start earning money from her blog
  • How she started doing keyword research
  • How she balances her blog with her full-time job
  • How she narrowed her blog’s focus and started sharing content more authentically
  • How she’s been strategically growing her email list

Resources:

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This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Dec 19, 2023

Connecting with your community, being strategic with your time when blogging, and hiring the right people with David Crowley from Cooking Chat.

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Welcome to episode 440 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with David Crowley from Cooking Chat, which was part of our Blogging with a Full-Time Job series.

Blogging with a Full-Time Job

For today’s FBP Rewind episode, we’re bringing back our February 2022 interview with David Crowley from Cooking Chat!

In addition to sharing hundreds of recipes with wine pairings on his blog Cooking Chat, David also runs Social Capital Inc., a non-profit organization that strengthens communities by connecting diverse individuals through civic engagement initiatives.

In this episode, you’ll hear how David has found balance with his work over time, why he’s been focusing so much on republishing old content recently, and what he’s looking forward to next with his blog.

In this episode, you’ll learn:

  • What David does for his full-time job
  • How he got into food blogging
  • How he’s found balance with his work over time
  • Why he’s been focusing on republishing old content recently
  • What specifically he updates when republishing content
  • What he’s currently struggling with when it comes to blogging
  • Why it’s so important to document your processes
  • How to find the right people to hire

Resources:

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This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started at foodbloggerpro.com/work-with-us.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

 

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 12, 2023

The importance of finding your niche, building an audience, and crafting a content marketing strategy with Joe Pulizzi.

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Welcome to episode 439 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joe Pulizzi.

Developing a Content Strategy to Stand Out From The Crowd

Joe Pulizzi knows a lot about content marketing and has been an entrepreneur in this space for over a decade. And this week on the podcast he joins us to share all of his tips and tricks for differentiating yourself in the crowd as a food creator!

Bjork and Joe discuss the importance of finding your niche as a creator and how you should approach creating content as you grow your business. They also chat about building trust with your audience, and why it is such a critical aspect of content marketing.

This episode is the perfect deep-dive into content strategy as you start brainstorming your content calendar for the new year — don’t miss it!

In this episode, you’ll learn:

  • What ‘content marketing’ means in 2023 and how it differs from advertising.
  • The importance of differentiating yourself and delivering consistent content.
  • Why you need to find your niche.
  • Why you should build your audience before you consider selling a product or service (and how to figure out what to sell).
  • What content tilt is and why you should apply it to your content strategy.
  • Why exit planning is important for every entrepreneur.
  • More about Joe’s professional journey.

Resources:

This episode is sponsored by Clariti and CultivateWP. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Dec 7, 2023

Welcome to Tiny Bites from the Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jeff Coyle from MarketMuse about creating content and SEO in a world with AI.

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It's hard to believe that technologies like ChatGPT and Bard have only been available for the last year. AI is constantly evolving and, with it, our understanding of how it will impact content creation. It's easy to feel helpless with the growth of AI technologies — is there a world in which food creators can succeed against AI?

That's why we've asked Jeff Coyle to join us on the podcast. He's here to discuss the impact of AI on online content creation and what you can do to protect yourself and your business against the competition from AI.

How to create AI-proof content

If you’re providing consistent value with your content, if you’ve built trust with your brand, and you've illustrated your expertise, you’re at an advantage in a world with generative content.

In other words, the tools you would use to stand out amongst all the other chocolate chip recipes in the world are very similar to those you’ll need to stand out against AI.

When you're creating content:

  • Avoid being generic.
  • Include your voice and personality.
  • Include tips for ingredient substitutions.
  • Highlight potential mistakes to avoid in the recipe.
  • Include high-quality photographs and step-by-step videos.

By including these features in your content, you're providing a unique value and sharing expertise that (at least right now) AI can't replicate. Part of this equation is ensuring that you're positioning yourself as an expert on your site (E-E-A-T, anyone?).

Jeff predicts that with the growth of AI, we'll see a shift towards the true expertise of the individual creating the content and a shift away from mass-producing content. Lean into that!

Learn more:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Dec 5, 2023

Creating a brand aesthetic, sharing lifestyle content, and prioritizing brand partnerships with Remy Park from Veggiekins.

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Welcome to episode 438 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Remy Park.

Balancing Lifestyle and Recipe Content

Remy’s journey to food blogging started as a means of overcoming her history of disordered eating and addiction by sharing a diary-like view into her favorite recipes and lifestyle. Many years later, her blog, Veggiekins, is now her full-time job.

Remy is a pro at balancing sharing lifestyle and recipe content on her various social media platforms and blog, and she explains more about her strategy for repurposing content in this interview. She also shares how she filters what she shares with her followers and how she handles negativity online.

Last but not least, Remy gives her advice for creating a uniform brand aesthetic in her photographs and on her site. It’s a wide-reaching and inspiring interview — grab your headphones!

In this episode, you’ll learn:

  • Remy’s journey to veganism and how it changed her life and provided a purpose for her blog.
  • What her day-to-day workflow looks like, and how she approaches outsourcing her work.
  • How she thinks about documenting her life and sharing lifestyle content on social media.
  • How she balances creating and repurposing content for multiple platforms.
  • Why she prioritizes brand partnerships and how she maintains relationships with brands.
  • How she creates an aesthetic and consistent visual look for her brand.
  • How she deals with negativity on social media.
  • More about the process of writing her cookbook.

Resources:

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This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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