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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: February, 2023
398: The Importance of Surveying Your Audience with Email with Allea Grummert 0
Feb 28, 2023

Developing an email marketing strategy, serving your audience, and building brand loyalty with Allea Grummert from Duett.

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Welcome to episode 398 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett all about surveying your audience and email marketing.

Surveying Your Audience

There are many different reasons that email marketing is a valuable tool for food creators. Having an email list can help with SEO, provide a reliable means of communicating your content, and build relationships with your readers.

And that’s what Allea Grummert is talking about with Bjork on the podcast today! Allea is an email marketing strategist and conversion copywriter at Duett, and the Food Blogger Pro Email Marketing Expert!

In this episode, you’ll hear about developing a rock-solid email marketing strategy, surveying your readers, and building brand loyalty.

In this episode, you’ll learn:

  • How to overcome the mental barriers of email marketing for your business.
  • Why email marketing is so valuable for a food blog.
  • How to use email to connect with and better understand your audience.
  • How often you should email your subscribers.
  • Why you might want to send a survey to your subscribers, what questions to ask, and how to use the survey data to serve your audience.
  • How to tailor your emails (or blog posts) to better meet the needs of your readers.
  • How to strategically develop your welcome sequence.
  • About two email marketing case studies that illustrate the benefits of email marketing.
  • How to work with Allea on your email marketing.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

397: Demystifying Finances and Taxes as a Food Creator with Amy Northard 0
Feb 21, 2023

Strategies for effective bookkeeping, navigating business expenses, and confidently managing tax season as a creator with Amy Northard from Amy Northard, CPA.

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Welcome to episode 397 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Northard from Amy Northard, CPA about accounting for food creators.

Demystifying Finances and Taxes

Taxes and bookkeeping can be a major source of anxiety for anyone, but especially anyone who is self-employed… like many food creators! It can be difficult to know where to get started with managing your business finances, or how you might be able to improve your accounting processes!

Luckily, that’s what Bjork is chatting with Amy Northard about in today’s podcast episode! Amy is a CPA and Partner at Amy Northard, CPA (“The Accountants for Creatives”) and is an expert at setting up bookkeeping systems and navigating taxes for business owners in the creative space.

In this episode, you’ll hear more about when and how to start bookkeeping for your business, the best ways to prepare for tax season, when you might want to outsource your accounting needs, and more.

In this episode, you’ll learn:

  • How and why Amy found her niche and started her accounting firm for creatives
  • The importance of separating personal and business transactions
  • How to reconcile your business expenses
  • Whether groceries can be considered a business expense (and why it matters)
  • What the IRS audit process would look like for a food blogger
  • Tips for storing and organizing your business receipts
  • Amy’s recommendations for bookkeeping software
  • Deductions that creatives might overlook
  • The differences between sole proprietor, LLC, and S Corp, and how to choose which is the right fit for you
  • How to manage payroll for your business
  • When you should start to do bookkeeping for your business
  • When you might want to consider outsourcing your bookkeeping or taxes
  • How to manage losses when you’re starting your business
  • How to be intentional about taxes as a more established food creator
  • Strategies for effective bookkeeping to make tax season easier

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

396: The Business of Sprinkles with Sweetapolita’s Rosie Alyea 0
Feb 14, 2023

The transition from blogging to owning a shop, how community drives brand awareness, and the importance of building an audience with Rosie Alyea.

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Welcome to episode 396 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosie Alyea from Sweetapolita about serving your audience and transitioning from blogger to shop owner.

The Business of Sprinkles

This episode with Rosie is full of inspiration, and we’re so excited to be talking to her this week about the way she transitioned from blogging to running a multi-million dollar product-based business!

A common theme in this episode is the importance of serving your audience, and you’ll learn how Rosie did that as a blogger and now as a sprinkle business owner.

It’s a super entertaining interview, and we hope the conversation opens you up to other ideas and ways that you can be supporting your audience where they need it most!

In this episode, you’ll learn:

  • How Rosie got into baking
  • How she realized she wanted to start her own company
  • What her transition from blog to shop was like
  • How community content drives brand awareness
  • Why building an audience is so important
  • What she was looking for by going on Dragons’ Den
  • How to work with the Sweetapolita team

Resources:

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This episode is sponsored by Duett. Jump on a free discovery call to see how the Duett team can help you with your email marketing needs at duett.co/call.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

395: Scaling Your Business (and Your Revenue) with Chad Cannon 0
Feb 7, 2023

Important questions to ask about your customers or audience, defining your H1, and why bloggers may want to sell products with Chad Cannon.

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Welcome to episode 395 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chad Cannon to chat about strategically growing your business through understanding your audience and selling products.

Scaling Your Business (and Your Revenue)

This episode is all about the importance in having a deep understanding of what your business does and how it helps your audience in order to scale and grow.

Chad Cannon is from ScaleFactor, a company focused on building and scaling businesses through their 7 Factors of Scale. You’ll learn about three of the seven factors in this episode: Find Your Buyer, Align Your Brand, and Create Products.

Our hope is that you’ll be able to think through new ways to monetize as you’re listening to this interview!

In this episode, you’ll learn:

  • How he got his start helping businesses grow and scale
  • What the “Law of Thirds” means
  • Why founders may want to replace themselves
  • What he took away from helping other businesses and applied to his own business
  • Important questions to ask about your customers or audience
  • How to define your H1
  • How to find a buyer or an audience
  • Why product is important for food bloggers
  • Why sponsors will appreciate your understanding of your brand and audience
  • What the product creation process looks like
  • How you can learn more from and work with Chad

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

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