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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: March, 2022
Mar 29, 2022

Setting actionable goals, working through common struggles as a food creator, and more takeaways from the Food Blogger Pro Podcast Listener Survey.

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Welcome to episode 350 of The Food Blogger Pro Podcast! This week on the podcast, Bjork shares some of the main takeaways from our recent Podcast Listener Survey.

Podcast Listener Survey Results

We recently asked our podcast listeners to participate in a Food Blogger Pro Podcast Listener Survey, and we’re so excited to share the results with you today!

In this episode, you’ll learn more about our podcast listeners — how they’re sharing content in the world, how they’re monetizing their businesses, and what social media platforms they find the most useful in helping them grow their following.

Aside from that, you’ll also hear about some of their current traffic and monetization goals, struggles they’re facing as content creators, and tools they’re using to level up their businesses.

We hope you enjoy learning more about our audience in this survey recap episode!

In this episode, you’ll learn:

  • Some of the key takeaways from our recent Food Blogger Pro Podcast Listener Survey
  • Some monetization, traffic, and business goals that survey participants have
  • Tips for making your goals more achievable
  • Some struggles that survey participants are currently experiencing
  • Tips for building community and connecting with other creators
  • Some tools that survey participants are using to grow their businesses

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 22, 2022

Making conscious decisions about food, living more sustainably, and avoiding food waste as a food blogger with Marley Goldin from Marley's Menu.

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Welcome to episode 349 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Marley Goldin from Marley’s Menu about how to live sustainably and avoid food waste as a food blogger.

How to Live More Sustainably and Avoid Food Waste

On average, over 40% of food gets tossed annually in the United States, and a large majority of that food waste happens at home. So as both individuals and food bloggers, it’s important that we make conscious decisions about our food.

But what are some easy changes we can implement to live and eat more sustainably? And as food bloggers, when we’re testing lots of recipes, how can we limit food waste?

We’re answering all of those questions (and more) in this episode with Marley Goldin! As a food blogger with a background in environmental science, she is an advocate for making sustainable food choices, and she’s sharing her best tips and advice to show how small changes to our daily lives can make a big impact over time.

In this episode, you’ll learn:

  • How Marley got interested in sustainability
  • How she shares sustainability tips on her blog
  • How to avoid food waste as a food blogger
  • What topic clusters are
  • Tips to live a bit more sustainably

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 15, 2022

Narrowing your content focus, growing traffic by focusing on SEO and Pinterest, and blogging as a creative outlet with Camila Hurst from Pies and Tacos.

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Welcome to episode 348 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Camila Hurst from Pies and Tacos about leaning into a niche and blogging as a creative outlet.

Leaning into a Niche

Today, we’re so excited to be chatting with Camila Hurst from Pies and Tacos! She has been blogging since 2017, and while she originally started out posting both savory and sweet recipes, she has now shifted her focus to primarily sharing content about macarons.

In this episode, you’ll hear why she decided to narrow her content focus, how blogging has been such an important creative outlet for her over the years, and how she’s been leveling up her business by growing her team.

No matter where you are in your blogging journey, we know that you’ll find Camila’s story and insights both inspiring and encouraging. We hope you enjoy this episode!

In this episode, you’ll learn:

  • How Camila started sharing recipes online and launched her blog
  • How cooking and meditation helped get her through a difficult season in life
  • How she narrowed her content focus and leaned into a niche
  • How she grew her traffic by focusing on SEO and Pinterest
  • What tasks she decided to outsource for her business
  • What she shares in her Macaron School
  • What her different revenue streams look like
  • Why she’s hoping to create a course soon
  • How she works with a video editor

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 8, 2022

Identifying accessibility issues, writing accessibility policies, and writing good alt text with Bet Hannon from Bet Hannon Business Websites.

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Welcome to episode 347 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Bet Hannon from Bet Hannon Business Websites about how to build an accessible website.

Building Accessible Websites

As food bloggers, it’s so important that we make our websites accessible and that we share content with the world that everyone can enjoy, including those with disabilities.

But how exactly do you create an accessible website? How do you know if your site has accessibility issues?

That’s what Bet is here to talk about today! In this episode, we dive deep into the world of accessibility, from writing alt text correctly to identifying issues that you should consider fixing on your site to ensure that everyone can enjoy the content you’re publishing.

In this episode, you’ll learn:

  • How Bet helps build accessible websites
  • What screen readers do
  • Why alt text is so important
  • Why it’s important to properly nest headers
  • How to identify accessibility issues on your website
  • Why accessibility lawsuits happen
  • How to include an accessibility policy on your website
  • How to make your videos accessible
  • How to get a tax credit for accessibility expenses
  • How website insurance works
  • How Bet’s website accessibility audits work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 1, 2022

Growing on different social platforms, transitioning businesses, and building a team with Jenné Claiborne from Sweet Potato Soul.

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Welcome to episode 346 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jenné Claiborne from Sweet Potato Soul about how she has built her business as a content creator and gained over 600k subscribers on YouTube.

600K YouTube Subscribers

We’re really excited to be chatting with Jenné from Sweet Potato Soul today! She’s a vegan chef, cookbook author, food blogger, and successful YouTuber with over 600k subscribers.

From working as an actor to offering personal chef services to becoming a full-time content creator, Jenné has had quite the entrepreneurial journey. In this episode, you’ll hear what she’s learned along the way, how she has been growing her team, why she focuses so much on video, and what the revenue streams currently look like for her business.

It’s a really great episode, and Jenné is just such an inspiring, hard-working creator. We know you’ll have lots of takeaways from this conversation!

In this episode, you’ll learn:

  • How Jenné launched her blog
  • How she started offering personal chef services
  • How she got her first cookbook deal
  • Why she started sharing videos on YouTube
  • Why she shifted her focus to content creation full-time
  • Why she focuses so much on video
  • Why she struggled with growing her team
  • What her team looks like now
  • Why she hired a personal assistant
  • What the revenue streams look like for her business
  • How she manages her finances both personally and professionally

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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