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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: April, 2022
Apr 26, 2022

Growing a freelance photography business, developing your photography skills, and sharing Zambian food with the world with Clara Kapelembe Bwali from Black Garlic.

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Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world.

Sharing Zambian Food

Welcome to episode 354 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Clara Kapelembe Bwali from Black Garlic about how she’s using her business to share Zambian food with the world.

Last week on the podcast, Bjork chatted with Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator. To go back and listen to that episode, click here.

Sharing Zambian Food

We’re really excited to share this episode with Clara from Black Garlic with you today! She’s a freelance food photographer, food stylist, and blogger based in Zambia.

Clara has built her business from the ground up, and in this episode, you’ll hear how she has grown her photography skills, booked her first clients, and used social media to share both her photography and Zambian food with the world.

Clara’s story is so inspiring, and her passion for her work really shines through in the interview. We hope you enjoy it!

In this episode, you’ll learn:

  • How Clara started a catering business
  • Why she decided to rebrand and launch a freelance photography business
  • How she pitched herself to clients
  • How she grew her photography skills
  • How she is working to share Zambian food with the world
  • What business advice she has for food creators
  • How she has made friendships with other creators online

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Apr 19, 2022

Creating a strong Pinterest strategy, leaning into the new features on Pinterest, and repurposing content for different platforms with Jane Ko from A Taste of Koko.

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Welcome to episode 353 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jane Ko from A Taste of Koko about her Pinterest strategy as a content creator.

Getting the Most Out of Pinterest

Today, we’re really excited to be chatting all about Pinterest with Jane Ko!

She runs A Taste of Koko, a food and travel blog focused specifically on Austin, Texas. And since she has been blogging since 2010, her content and social media strategy has definitely evolved over the years.

In this episode, you’ll hear what her revenue streams are as a content creator, what her current Pinterest strategy looks like, how she repurposes content across different social media platforms, and more. Enjoy!

In this episode, you’ll learn:

  • What type of content Jane shares on her blog
  • What her revenue streams look like as a content creator
  • How she works with brands
  • What her Pinterest strategy looks like
  • How she uses static pins, idea pins, and video pins
  • What it’s like working with a Pinterest marketing agency
  • How she repurposes content for different social media platforms
  • What it’s like running a personal brand

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Apr 12, 2022

Focusing on quality content, optimizing your ad revenue, and understanding how the cookieless future will affect ad networks and publishers with Paul Bannister and Courtney Kahn from AdThrive.

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Welcome to episode 352 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister and Courtney Kahn from AdThrive about optimizing ad revenue.

How to Optimize Your Ad Revenue

Today, we’re really excited to be chatting about all things advertising with two members of the AdThrive team, Paul Bannister and Courtney Kahn!

Ads are one of the best ways to earn passive income from a blog, so it’s not surprising that many food bloggers place a lot of emphasis on increasing their ad revenue.

And in this episode, Paul and Courtney are sharing all their expert advice on just that topic: how to optimize your ads and increase your earnings. You’ll also hear what changes will be coming soon to the ad industry, how the ad industry works behind the scenes, and more.

In this episode, you’ll learn:

  • How Google is planning to phase out third-party cookies on Chrome
  • How the cookieless future will affect ad networks and publishers
  • Why quality content and engagement is so important
  • How to create the optimal ad experience on your site
  • How to increase your ad revenue
  • Why advertisers have started focusing more on video
  • Why you should set up a video sitemap
  • How programmatic advertising works
  • What’s coming next for the ad industry
  • Why it’s so important to diversify your revenue streams

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Apr 5, 2022

Diversifying your revenue streams as an influencer, understanding GDPR and CCPA, and protecting your business with Danielle Liss from Businessese and LISS Legal.

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Welcome to episode 351 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal about understanding data collection, GDPR, and CCPA.

Understanding Data Collection, GDPR, and CCPA

We’ve probably all heard the terms GDPR and CCPA at one point or another… but what do they actually mean? And how do they impact us as content creators?

That’s what we’re discussing in this episode with Danielle Liss! She’s our Legal Expert here at Food Blogger Pro, and she’s coming back on the podcast today to chat all about data collection and important legal considerations to keep in mind as influencers.

It’s a great episode, and Danielle is fantastic at communicating complex legal topics in an easy-to-understand manner. Enjoy!

In this episode, you’ll learn:

  • How Danielle helps digital creators
  • Unique ways you can earn money as an influencer
  • Some important legal considerations to keep in mind when monetizing your business
  • What GDPR is and why it’s important for influencers
  • How you might be collecting data on your visitors
  • What CCPA is and how to become compliant
  • How you can work with Danielle

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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