Info

The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
RSS Feed Subscribe in Apple Podcasts
The Food Blogger Pro Podcast
2024
April
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July
June


Categories

All Episodes
Archives
Categories
Now displaying: May, 2022
May 31, 2022

Growing your email list, increasing your open rate, and earning revenue through email marketing with Amy Katz from Veggies Save The Day.

-----

Welcome to episode 359 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Katz from Veggies Save The Day about mistakes food creators make with email marketing.

Email Marketing Mistakes

As content creators, we’ve all heard about the importance of having an email list. But… how do we get readers to sign up for our list? And once they’ve subscribed, how do we entice them to actually open our emails?

Amy is here on the podcast to discuss it all!

In today’s episode, she’s sharing five common mistakes that food creators make when it comes to email marketing. You’ll also hear what her current email marketing strategy looks like and how she consistently has a 45–50% open rate for her emails.

It’s an inspiring conversation that shows just how powerful an email list can be. We hope you enjoy it!

In this episode, you’ll learn:

  • How Amy became a full-time food blogger
  • Why she started focusing on email marketing
  • How she entices readers to join her email list
  • Why it’s important to email your list on a regular basis
  • How to increase your email open rate
  • How to make money through email marketing
  • What Amy’s weekly emails to her list look like

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 24, 2022

Becoming a full-time creator and building a subscription-based membership community with Anela Malik from Feed The Malik and Magic at the Margins.

-----

Welcome to episode 358 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Anela Malik from Feed The Malik and Magic at the Margins about how she built a subscription-based membership community.

Growing a Successful Subscription-Based Membership Community

We’re really excited to share this episode with Anela Malik with you today! In addition to her blog Feed The Malik, Anela also runs Magic at the Margins, a subscription-based membership community. And unlike most content creators, her subscription community is actually her primary focus for revenue.

In this episode, she shares why she decided to launch her own subscription community, how she structures her pricing, how she promotes her community on social media, and more.

It’s a really inspiring interview that will encourage you to explore all the unique ways you can earn money as a creator!

In this episode, you’ll learn:

  • How Anela became a content creator
  • What she learned after going viral on Instagram
  • What type of content she shares online
  • Why she decided to launch her own subscription community
  • How she promotes her subscription community
  • How she structures the pricing for her subscription community
  • How she measures the success of her business
  • Why she views herself as a video-first creator
  • Tips to make short-form videos more engaging
  • How she focuses on identity issues with her content

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 17, 2022

Batching content, investing in your business, and strategically planning out your content with Amanda Scarlati from Saporito Kitchen.

-----

Welcome to episode 357 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amanda Scarlati from Saporito Kitchen about how content batching helped grow her blog’s traffic.

Content Batching

From testing recipes to shooting photos to writing blog posts, a lot of work goes into running a food blog. So how can we stay on top of everything that needs to get done each week?

Enter: content batching! Instead of jumping from one task to another, try grouping similar tasks in one work period to stay focused and even increase your productivity.

In this episode, you’ll hear how Amanda started batching her content, how she plans out her blog posts for the upcoming quarter, and how content batching has dramatically increased her blog’s traffic.

In this episode, you’ll learn:

  • How Amanda got into food blogging
  • How she invested in her business and hired certain tasks out
  • How she started batching content
  • How she plans out her blog posts for each quarter
  • How she divides up her tasks throughout the week
  • What her prep sheets for each photoshoot look like
  • What task management tools she uses
  • How content batching impacted her blog’s traffic

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 10, 2022

Achieving financial independence, overcoming imposter syndrome, and sharing content confidently with Jillian Johnsrud.

-----

Welcome to episode 356 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jillian Johnsrud about achieving financial independence and sharing content confidently.

Achieving Financial Independence

We’re so excited we had a chance to talk to Jillian in today’s episode!

She is the author of the book, “Fire the Haters: Finding Courage to Create Online in a Critical World,” and she is on a mission to help others build a life that perfectly lines up with their values, passion, and purpose.

And in this episode, she’s doing just that! She shares some of her best tips for achieving financial independence, overcoming imposter syndrome, dealing with negative comments, and cultivating a healthy relationship with your work.

In this episode, you’ll learn:

  • How Jillian achieved financial independence
  • What her income sources currently look like
  • How she did mini retirements throughout her career
  • What she covers in her book
  • How to not take negative comments about your business personally
  • How to overcome imposter syndrome

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 3, 2022

Shooting in manual mode, understanding lighting, and other photography tips with Joanie Simon from The Bite Shot.

-----

Welcome to episode 355 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Joanie Simon about ways to improve your food photography.

5 Easy Ways to Improve Your Food Photography

We’ve all heard the phrase, “We eat with our eyes first,” right? So it should come as no surprise that food content creators place so much emphasis on growing their photography skills!

Today, we are talking with one of the biggest names in the food photography space: Joanie Simon from The Bite Shot. She originally came on the podcast three years ago, and it’s been so incredible to see how her business has grown since then.

Through her courses, videos, and book, Joanie has taught students all around the world how to improve their food photography. And in this episode, she’s sharing some of her best tips with our listeners!

In this episode, you’ll learn:

  • How Joanie got into food photography
  • What her current goals are for her business
  • Easy ways to improve your food photography
  • Why she recommends shooting in manual mode
  • Why lighting is so important for photography
  • Why she loves shooting with artificial light
  • How to get started with tripods and tethering
  • What software she likes to use to edit her photos
  • Why she decided to take a social media break

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

1