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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: August, 2022
Aug 30, 2022

Getting accepted into Mediavine, running in-person cooking classes, and selling products as a content creator with Elena Davis from Cucina by Elena.

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Welcome to episode 372 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Elena Davis from Cucina by Elena about how she grew her traffic and got accepted into Mediavine.

From 20k to 100k+ Monthly Pageviews

Today, we’re really excited to share this inspiring conversation with Elena! Since launching her blog in 2020, she has grown her traffic to over 100k monthly pageviews, gotten accepted into Mediavine, and become a full-time content creator.

Aside from that, Elena’s also sharing how she found unique ways to earn an income while waiting to get accepted into Mediavine, such as running in-person cooking classes and selling physical products.

No matter where you are in your blogging journey, we know that you’ll find Elena’s story and insights encouraging. We hope you enjoy this episode!

In this episode, you’ll learn:

  • Why Elena decided to launch her blog
  • Why she focused on building connections within the blogging community
  • How she strategically optimized her site
  • How she grew her traffic and got accepted into Mediavine
  • Why she decided to rename her blog
  • How she earns money as a content creator
  • What her in-person cooking classes look like
  • How she sells physical products on her blog

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 23, 2022

Becoming full-time entrepreneurs, building a team, and growing multiple businesses with Bjork and Lindsay Ostrom.

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Welcome to episode 371 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing Bjork and Lindsay’s episode from the Simple Pin Podcast with Kate Ahl.

Growing Multiple Businesses

Today’s episode is a bit unusual because Bjork and Lindsay are actually the ones being interviewed! We’re really excited to be featuring an episode of the Simple Pin Podcast.

Kate recently interviewed Bjork and Lindsay about their entrepreneurial journey, and we knew we wanted to share this inspiring conversation with our listeners. You’ll hear how they grew Pinch of Yum while working full-time jobs, what they’ve learned as they’ve grown their various businesses, what they’ve found surprising about being entrepreneurs, and more.

If you’ve ever wanted to hear more about Bjork and Lindsay’s story, you won’t want to miss this episode!

In this episode, you’ll learn:

  • The quick story behind Pinch of Yum
  • What Bjork and Lindsay learned growing Pinch of Yum while also working full-time jobs
  • Why they decided to expand their team
  • Why they decided to launch Food Blogger Pro, WP Tasty, Nutrifox, Clariti, and TinyBit
  • The difference between being a maker and a manager
  • What they’ve found surprising about being entrepreneurs
  • Their best advice for fellow entrepreneurs

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 16, 2022

Becoming a full-time content creator, growing a YouTube channel, and repurposing content across different platforms with Caitlin Shoemaker from From My Bowl.

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Welcome to episode 370 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Caitlin Shoemaker about how she became a full-time food creator and grew her YouTube channel.

778K YouTube Subscribers

YouTube is a great place to share your food videos, and there’s undoubtedly a lot of opportunity on the platform for food creators. And it’s what we’re focusing on in today’s episode with Caitlin!

In this interview, she shares how she grew her YouTube channel to over 778k subscribers. You’ll hear how she got comfortable being on camera, how she earns money sharing videos on YouTube, what her current video strategy looks like, and more.

If you want to start creating YouTube videos, or maybe you already post on YouTube and want to take your channel to the next level, we think you’ll have a lot of takeaways from this conversation. Enjoy!

In this episode, you’ll learn:

  • How Caitlin started sharing food content online
  • Why she decided to launch her food blog
  • How she became a full-time content creator
  • What her different revenue streams look like
  • How she got more comfortable being on camera
  • How you can earn money sharing videos on YouTube
  • How she repurposes content across different social media platforms
  • What her YouTube content strategy looks like
  • What equipment she uses to film her videos
  • What tasks she outsources for her business

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 9, 2022

Writing compelling blog posts, developing your voice, and connecting with your readers with Jessica Holmes from Sweetest Menu.

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Welcome to episode 369 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Holmes about how to develop your voice and connect with your readers through your writing.

Developing Your Voice

From recipe testing to sharing content on social media, so much goes into being a food blogger. But without a doubt, one of the most important skills to focus on as a blogger is your writing, and that’s what we’re chatting about today with Jess!

Before becoming a full-time blogger, Jess worked as a copywriter, and she’s sharing all of her best writing advice in this episode. You’ll hear her tips on how to develop your voice as a writer, how to share your personality while also writing for SEO, and more.

If you’re looking to level up your writing and connect with your readers on a deeper level, you won’t want to miss this episode!

In this episode, you’ll learn:

  • How Jess became a food blogger
  • What she learned working as a copywriter
  • Why it’s important to be really clear when writing recipes
  • What readability is
  • How to develop your voice as a writer
  • How to share your personality while also writing for SEO
  • How to write eye-catching captions for social media
  • The biggest mistakes she sees bloggers make when writing

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Aug 2, 2022

Booking TV appearances, working with brands, and growing a food and lifestyle brand with Rosalynn Daniels.

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Welcome to episode 368 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosalynn Daniels about how she grew her brand and became a TV personality.

Becoming a TV Personality

Have you ever wanted to share your recipes on TV… but you’re not sure how to actually book TV appearances as a content creator?

That’s what we’re chatting about in this episode with Rosalynn! She’s a lifestyle personality, content creator, and photographer, and in addition to running her blog, she has been featured on national television networks.

You’ll hear how she broke into this industry, how she works with brands while appearing on TV, how she determines her rates for her TV appearances, and more.

In this episode, you’ll learn:

  • How Rosalynn became a content creator
  • What mindset shifts she made to further her career
  • How she booked her first TV appearance
  • Her best tips for booking TV appearances
  • What her team looks like
  • What her overall goals are for her brand and business
  • How she monetizes her business
  • How she works with brands for TV appearances
  • How she determines her rates for TV appearances
  • Why she decided to launch her production company, Brown Hands Media

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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