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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: August, 2017
Aug 29, 2017

How to use an Instagram strategy, get involved in blogging groups, and get advice from other bloggers with Ashley Walterhouse.

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Welcome to episode 113 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Ashley Walterhouse about working with brands, building her following, and growing her Instagram account to over 90K followers in two years.

How to Gain 90K Instagram Followers in 2 Years

Yep, that says 90K. In two years!

If you’re anything like me, you randomly post to Instagram whenever you remember to in hopes of gaining followers and getting some click-throughs to your website.

But Ashley’s social media success is proof that it’s helpful to have a strategy when growing your social media presence. Posting at the right times every day, engaging with comments, and sharing the right recipes all play into growing your Instagram account.

Ashley has cracked the code on Instagram growth and engagement, and she’s sharing how she managed to grow her two-year-old blog, Fit Mitten Kitchen, into a full-time job.

In this episode, Ashley shares:

  • Where her blog name comes from
  • How she got advice about blogging
  • How she keeps organized
  • How many times she posts on Instagram per day
  • How to she recycles recipes on social media
  • Which big accounts she tags on her Instagram images
  • How she landed her first sponsored post
  • Why you should always have a contract when you work with a brand
  • How she got involved in blogging groups
  • What has helped her with photography

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 22, 2017

How to get perfect lighting and a consistent style with Taylor Mathis.

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Welcome to episode 112 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Taylor Mathis from Photographing FOOD about lighting, consistency, and his go-to equipment.

Perfecting the Art of Food Photography

Photography is one of the most important aspects of food blogging. We’re always told that people eat with their eyes, and that couldn’t be more true when trying to gain a following as a blogger.

While Taylor started his photography career as a wedding photographer, his interests quickly settled on food photography. He has devoted his career to perfecting the art of food photography, and now he’s sharing what he has learned with you. His composition, lighting, and gear tips will give new insights into your photography setup and planning.

In this episode, Taylor shares:

  • How he got interested in photography
  • How he started his photography business
  • Why it’s important to understand light as a photographer
  • Why he suggests shooting in RAW
  • Why he prefers to shoot with flash
  • The equipment he recommends for beginners
  • Why macro lenses are great for food photography
  • How he prepares for difficult shoots
  • His essential gear

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 15, 2017

Why engagement is more important than numbers, how to run a business that doesn’t require growth, and how to find your rat people with Paul Jarvis.

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Welcome to episode 111 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks with Paul Jarvis about building a company of one, the most important part of his online business, and finding your “rat people.”

How to Build a Company of One

Paul has been working for himself for nearly 20 years, and his career has taken him in a few different directions. Starting out as a web designer, he began working for himself as a freelancer for clients like Danielle LaPorte, Marie Forleo, and Mercedes-Benz, and then he started selling his own software and courses.

And he wrote a vegan cookbook along the way.

While he built his business, he learned what it means to own, run, and grow a “company of one.” Paul’s experiences and advice will inspire you to think about your own business in exciting and unconventional ways.

In this episode, Paul shares:

  • Why he releases his podcast in seasons
  • How he successfully “batch-creates” his content
  • Why he measures engagement over signups
  • Why a mailing list is powerful
  • How he spent less than $100 on creating his vegan cookbook
  • How he transitioned his business from client work to products
  • How he uses artificial constraints for creativity
  • Why he focuses on the people who are already paying attention
  • What it means to run a profitable and sustainable business that doesn’t require growth
  • How to build a “company of one”
  • Why you should find your “rat people”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 8, 2017

How to work in your zone, set a morning routine, and optimize your workspace with Bjork Ostrom.

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Welcome to episode 110 of the Food Blogger Pro podcast! This week on the podcast, Bjork talks about 10 habits that can help your business grow long-term.

10 Simple Habits that Create BIG Growth for Your Business

Forming habits can have an exponential affect on your business’ growth, and Bjork has seen that first-hand as he built Food Blogger Pro.

Bjork talks about 10 habits that have had a huge impact on his productivity and on Food Blogger Pro’s growth. He recommends apps, systems, philosophies, and practices that you can implement today into your business to see growth long-term.

In this episode, Bjork shares:

  • What a “black book” is
  • How to keep track of your to-dos
  • How a morning routine can impact your business
  • How to get to “Inbox Zero”
  • An easier way to keep track of receipts
  • How to save articles to read later
  • How to optimize your workspace
  • Why you should turn off all push notifications
  • How do perform a time audit
  • How to find ways to “work in your zone”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Aug 1, 2017

How to implement systems, shift your business' focus, and narrow your offerings with Greg Hickman.

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Welcome to episode 109 of the Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business.

How Systems and Courses can Build a Profitable Business

Shifting the focus in your business might be a scary step. But for Greg, shifting his business focus came via a challenge, and he learned that it was a necessary step for growing his business.

He went from focusing on mobile marketing to automation and marketing funnels. Now he helps other businesses narrow down their offerings and use trends to build out their systems. He talks about finding the right product to sell, tools he recommends for marketers, and how you can give your audience value.

In this episode, Greg shares:

  • How he got started helping businesses with their funnels and automation
  • How he knew how to make a shift in his business
  • How a challenge led him to his new business model
  • Why he helps his clients understand their problems
  • Why narrowing down your offerings makes running your business easier
  • How to not be a slave to your business
  • How to use trends to build your systems and automations
  • How to figure out a product to sell
  • Why you should go as premium as you can
  • The tools he recommends for marketers

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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