How Pinch of Yum is approaching sponsored content, planning new content, and letting go of certain tasks during the COVID-19 pandemic.
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Welcome to episode 248 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Lindsay Ostrom about how Pinch of Yum is coping with this season.
What has your blog looked like these past few weeks? Are you posting more? Did you have to rearrange your entire editorial calendar? Are you sitting on recipes that you already have shot? Are you getting more done than usual? What have you had to let go?
These are the types of questions Bjork asks Lindsay, bosswoman behind the food blog, Pinch of Yum, in today’s episode.
It’s an incredibly honest and raw discussion on how Pinch of Yum is approaching the act of creating content during this uniquely challenging time, and Lindsay talks about how she’s planning on delivering value to her readers and finding her role in this season.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Remembering to care for the essentials, how to approach content creation during the COVID-19 outbreak, and the importance of avoiding disastertunity.
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Welcome to episode 247 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about how we’re approaching the COVID–19 outbreak personally and with our businesses.
Oof. These past few weeks have been interesting to say the least.
Not only is it confusing, stressful, and scary personally, it can add a whole level of uncertainty when you’re running a business.
There isn’t a right or a wrong way to approach content during this time, but in this episode, Bjork talks about the ways we’re approaching business during the COVID–19 outbreak.
One thing we really want you to remember during this strange time is that the content you’re creating is helpful, it is making a difference, and it is bringing people value. You can serve your audience during tough times – and this episode should give you some ideas on how to do that.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
Hiring a contractor vs. an employee, how employee benefits work, and how you can start building your team with Moses Balian.
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Welcome to episode 246 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Moses Balian about contractors, employees, and building a team.
As you’re growing your business, there may come a time when you’re ready to hire some help.
But should you hire them as a contractor or as an employee? That’s what Moses is here to talk about today!
He’ll talk you through those initial decisions, using a PEO (that’s a Professional Employer Organization), producing important tax and employee documents, and how employee benefits work.
It’s a really interesting conversation, and if you’re at the point where you could use another set of hands to work on your business, we think this episode will help you navigate your next steps.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
The importance of limiting comparison, how to be flexible, focusing on your craft, and why posting frequency isn't very important with Bjork Ostrom.
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Welcome to episode 245 of The Food Blogger Pro Podcast! This week on the podcast, Bjork reads an email we recently received and offers advice on how to overcome the feelings of feeling stuck.
Today’s podcast episode is actually one of our new favorites because it actually came together in less than a week.
We received an email from a fellow blogger last week, and in the email, she describes why she’s feeling a bit stuck. She’s optimizing her posts, she’s creating pictures for Pinterest, she’s focusing on email marketing, but her traffic isn’t where she wants it to be. She feels like there’s something that’s she’s missing – a key that will unlock her blog’s potential.
And that sounds familiar, right? “I’m doing all of these things…why am I not seeing results?”
So this episode is all about that – what to do when you feel like you’ve done everything.
You’ll hear this blogger’s anonymous email in its entirety in this episode, and I’m sure the sentiments that are shared in the email will sound really familiar to you. Then Bjork will offer some high-level advice and specific strategies that you can implement if you’re feeling stuck in a similar way.
It’s definitely a different kind of episode, but we hope you enjoy it!
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.
How SaaS businesses solve problems, tips for diversifying your portfolio, and the importance of delegating with Kevin McArdle.
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Welcome to episode 244 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kevin McArdle about running businesses, solving challenges, and building your portfolio.
This week’s episode is a good one because it’s all about diversifying your portfolio, and not in the ways we typically talk about in terms of food blogging.
Bjork interviews Kevin McArdle from SureSwift Capital about investing in businesses, building solutions to your audience’s needs, and the lessons Kevin when starting his business.
I had so many takeaways from this episode, and we hope you learn of some ways that you can grow (both personally and financially) through diversification in this episode.
Resources:
If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.