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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: February, 2021
Feb 23, 2021

Keyword research and content types and the decisions that helped increase Food Truck Empire's income with Brett Lindenberg.

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Welcome to episode 293 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brett Lindenberg about growing his site, Food Truck Empire, alongside working a full-time job.

A $100k Side Hustle

It can be tough building and growing a side hustle like a blog alongside working a 9–5 full-time job. So when we heard that Food Blogger Pro Member, Brett from the site Food Truck Empire, was making $100k a year with his blog while continuing to work at his full-time job, we knew we needed to invite him on the podcast to talk about how he did it.

This interview is jam-packed with keyword research guidance, tips about working with contractors, stories about buying other sites, and advice surrounding content creation. Enjoy!

In this episode, you’ll learn:

  • When he realized a website could make money
  • How he decided to build a site around the topic of food trucks
  • Why he works full-time and balances a blog
  • What it looks like to work with contractors
  • Why he bought other sites
  • How switching ad companies helped his site’s bottom line
  • The decisions that were most impactful to his blog’s income
  • How he build and sold a course
  • How he does keyword research and thinks in “content types”

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Feb 16, 2021

How to measure Life Profitability, practicing mindfulness, and how your personal values can connect to your brand's values with Adii Pienaar.

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Welcome to episode 292 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Adii Pienaar about his new book, “Life Profitability.”

Life Profitability 

When starting and building your own business, it’s easy to get “tunnel vision” and put all of your time, effort, and thoughts into making it succeed.

But will all of that brain-space spent on your business make your life more fulfilling?

Adii is here today to talk about why that’s not necessarily the case, and instead, argue for the need of a healthy balance between life, business, and productivity. This interview will have you challenging your definition of success and inspire you to work towards creating a more mindful, value-driven life and brand.

In this episode, you’ll learn:

  • How to stay in the moment
  • How Adii practices mindfulness
  • How to have a healthy work/life balance
  • Why it’s okay to have off days
  • Why you should align your personal values with your brand values
  • What Life Profitability is
  • How your values are connected to your time investments

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Feb 9, 2021

Inspiring your audience, how to confidently host a live event, and communication before and after an event with Angel Marie.

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Welcome to episode 291 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Angel Marie about planning and hosting webinars.

Going Live 

Webinars or live events can be a great way to communicate with your audience, sell a product or service, or switch up the way you produce content online.

That said, presenting information to your audience in a live event may seem a bit overwhelming. There’s the marketing piece, the “getting ready to go live” piece, the actual presentation piece, and the post-event follow-up piece, and they all have to work together to effectively communicate your ideas and advice.

It can feel like… a lot. But there are ways you can streamline the process to help you teach and inspire your audience through these live events.

Angel, the Content Educator over at ConvertKit, is a pro at hosting and facilitating live events, and she’s here on the podcast to help you become more confident in presenting your ideas in a live setting. She’s an incredible communicator, presenter, and motivator, and her tips and ideas will help you overcome any doubts or uncertainties you have about going live in front of your audience.

In this episode, you’ll learn:

  • How she got her start in digital marketing
  • The difference between evergreen and live events
  • How to confidently go live
  • How to establish trust between you and your audience
  • The different processes that can help you produce a live event
  • How to promote your live event
  • The different parts of a successful webinar
  • How to balance being helpful and marketing your products or services
  • How communication before and after a webinar can work

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Feb 1, 2021

How to track user-controlled analytics, what a mental activity monitor is, and how to align with your journey with Bjork Ostrom.

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Welcome to episode 290 of The Food Blogger Pro Podcast! This week on the podcast, Bjork talks about blogger burnout and how you can improve the relationship you have with your work.

Blogger Burnout 

When you’re living that solopreneur life, the process of starting and growing your blog can get overwhelming. The countless tasks, to-dos, and responsibilities can really add up over time, leading to a sense of fatigue and burnout.

In this episode, Bjork shares seven different concepts that can help you combat those feelings of blogger burnout and fall back in love with your work.

And we’d love to hear about your experiences in the comments here –– how do you overcome those feelings of burnout?

In this episode, you’ll learn:

  • The idea of a mental activity monitor
  • What user-controlled analytics are and how to track your progress
  • How to “add frosting to a cracker”
  • What it means to align to your journey
  • Why it helps to have friends who are removed from the work you’re doing
  • Why you should consider taking a break if you need one

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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