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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: October, 2021
Oct 26, 2021

Hosting food blogger retreats, diversifying your income streams, and capitalizing on your strengths with Liz Della Croce from The Lemon Bowl.

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Welcome to episode 328 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Liz Della Croce from The Lemon Bowl about how she plans and runs food blogger retreats.

Hosting Events

When it comes to earning money as food creators, we usually think of the classic revenue streams like ads and sponsored content. But what about hosting events? That’s what we’re focusing on today!

In this episode, Bjork chats with Liz about how she runs events and food blogger retreats in addition to her own food blog. You’ll hear how she plans her events based on the desires of her attendees, how she gets brands involved with retreats, how she plans out her attendee lists, and more.

It’s a fantastic interview that will inspire you to think about how you can diversify your income streams and capitalize on your own strengths to grow your business. Enjoy!

In this episode, you’ll learn:

  • What Liz shares on the Passion to Profit Podcast
  • Some powerful mindset shifts that help her run her business
  • What her team looks like
  • How EOS works
  • What implementers, integrators, and visionaries are
  • How she diversifies her income
  • How she gets the most out of her brand partnerships
  • What kinds of events she holds
  • Why she loves hosting food blogger retreats
  • How she curates her retreats based on the wishes of her attendees
  • How to get brands involved with retreats
  • What tools she uses when planning her retreats
  • How she determines the attendee list for her retreats

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 19, 2021

Understanding Google updates, effectively using Google Search Console, and getting the most out of ads on a food blog with Casey Markee from Media Wyse.

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Welcome to episode 327 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Markee, our FBP SEO Expert, about understanding the Google algorithm.

Understanding the Google Algorithm

We’re so excited to welcome Food Blogger Pro expert Casey Markee back to the podcast today!

As our resident SEO wizard, he has helped countless FBP members out by answering their toughest SEO questions over the years. And at his company Media Wyse, Casey handles site audits for algorithm and rank issues, spammy structured markup actions, unnatural link issues for food blogs, and more.

In this episode, he’s chatting with Bjork all about what food bloggers need to know about the Google algorithm. You’ll hear Casey’s insights on how to understand Google updates, how to effectively use Google Search Console, how to get the most out of your ads, and more.

If you’re looking to increase your traffic, or you’re just curious and want to learn more about the Google algorithm, we know you’ll enjoy this interview!

In this episode, you’ll learn:

  • How Casey got into the food blogging SEO space
  • What Google’s Webmaster Guidelines are
  • What Google Patents are
  • How he learns about updates to the Google algorithm
  • How updates to the algorithm help publishers
  • What core updates are
  • Why a recipe card can only be used for one individual recipe
  • What manual actions are
  • Why it’s so important to use Google Search Console
  • What makes warnings and errors different
  • How to analyze and understand traffic drops
  • How the pandemic has affected traffic for food bloggers
  • Why he thinks you shouldn’t put recipes in your recipe cards
  • His advice for running ads on a food blog
  • What teaser text is on food blogs

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 12, 2021

Batch producing content, choosing a niche, and strategically delegating tasks with Karli Bitner from Cooking with Karli.

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Welcome to episode 326 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karli Bitner from Cooking with Karli about how she batch produces content.

Content Batching

As food bloggers, it can sometimes feel like we’re stuck in this never-ending cycle of producing more and more content. To avoid burnout, how do we develop strategies for content creation that are sustainable over a long period of time?

That’s what we’re discussing with Karli in today’s episode! To maximize her time with her family this year, she batch produced all of her blog posts for 2021 before 2020 ended. In this episode, she shares why she likes content batching, how she plans and schedules her content, and how she has expanded her team to maximize her productivity.

It’s a really great interview that will inspire you to reflect on your own content creation strategy. We hope you enjoy it!

In this episode, you’ll learn:

  • Why she started blogging
  • How she chose a niche when launching her blog
  • How she used Facebook Groups to grow her traffic
  • Why she expanded her niche and changed her focus
  • What copycat recipes are
  • What tools she uses to grow her business
  • How she batch produces content ahead of time
  • How she strategically plans her shoot days
  • How she organizes her content and photos
  • How she adjusts her content plan as needed
  • How she works with a writer on her blog posts
  • What tasks she has strategically delegated for her blog
  • How she found the right people to hire
  • How she expects to create content in the future

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Oct 5, 2021

Using a plugin to blog in multiple languages, strategically growing your team, and maximizing your productivity with Alejandra Graf from BrownSugar&Vanilla.

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Welcome to episode 325 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Alejandra Graf from BrownSugar&Vanilla about how she shares recipes on her blog in both English and Spanish.

Bilingual Blogging

We’re so excited to share this episode with Alejandra with you today! Her story is really fascinating, and the way that she shares content is a bit unique compared to other content creators.

After immigrating to the United States from Mexico, she launched her food blog, BrownSugar&Vanilla, where she shares family-friendly vegan recipes. But she also has another version of her site called Piloncillo&Vainilla where she shares all the same recipes — but in Spanish!

In this episode, you’ll learn how she uses a plugin to share content in both languages, how the traffic compares on the two versions of her blog, and more. It’s a really fascinating, inspiring interview that demonstrates the unique ways you can share content with different audiences.

In this episode, you’ll learn:

  • Why Alejandra immigrated to the United States
  • What led her to launch her blog
  • How she started sharing recipes in both Spanish and English
  • How she determines what content will resonate with which part of her audience
  • How the traffic compares on the English vs. the Spanish side of her blog
  • How she runs ads on her site
  • Which plugin she uses to share content in both languages
  • How she strategically grew her team
  • How she earns revenue from her site
  • How she gets sponsored content work
  • How she uses the Pomodoro Method to maximize her productivity

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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