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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: April, 2020
Apr 28, 2020

How website traffic and ad revenue are affected by the coronavirus, how to ask your audience what it needs, and how you can evolve your content calendar based on what's performing on Pinterest.

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Welcome to episode 252 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder, Danielle Liss, and Kate Ahl about traffic, sponsored content, and Pinterest strategies.

What You Should Know About Traffic, Sponsored Content, and Pinterest in 2020 

Today, Bjork is interviewing three of our Food Blogger Pro Experts. If you’re not a Food Blogger Pro member, or maybe you are a member and you’re not really sure what our experts do, they volunteer their time on the forum and during Live Q&As to help our members out with their trickiest questions. Our experts specialize in certain topics like SEO, affiliate marketing, social media, email marketing, and more, and that’s what they teach our members about on Food Blogger Pro.

So in today’s episode, you’ll hear from Andrew Wilder, who specializes in WordPress tech and traffic, Danielle Liss, who’s a lawyer and focuses on sponsored content and all-things legal, and then Kate Ahl, who is our Pinterest Expert. All three are here on the podcast talking about what you need to know about traffic, sponsored content, and Pinterest in 2020.

It’s safe to say that 2020 has gotten off to a unique start, so these areas of traffic, working with sponsors, and social media need to be approached in a different way. Traffic is up, sponsors are adjusting their strategies, and Pinterest has reported higher users than ever before.

Today’s episode will equip you with some of the strategies and confidence you need to navigate this year as a business owner and blogger.

In this episode, you’ll learn:

  • How traffic and ad revenue has been impacted by the coronavirus
  • Why you should be monitoring your uptime
  • Why you might not want to use words like “quarantine” or “coronavirus” in your posts
  • Why accessibility is going to be a big trend this year
  • How alt text works
  • How sponsored content can differ during this time
  • How you can pivot your sponsored content to serve your audience
  • Advice for pitching brands during the pandemic
  • How to ask your audience what they need right now
  • What CCPA means and how you can protect your site
  • How you know that you’ve included everything you should in your privacy policy
  • How Pinterest traffic has changed
  • How the Today tab on the Pinterest app works
  • How trends on Pinterest can influence your content calendar
  • How to find out which of your existing posts are performing well right now
  • What to do if your Pinterest account is marked as spam
  • How you can evolve your content based on what’s performing on Pinterest

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Apr 21, 2020

How creators can navigate the pandemic, how you can evolve your content, and knowing who you're serving as a blogger with Laurie Buckle.

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Welcome to episode 251 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Laurie Buckle from CookIt Media about knowing and serving your audience.

Empathy 

Let’s talk about understanding your audience.

As content creators, we publish tons of recipes, blog posts, resources…but are they actually serving our audience? Who is our audience, anyway?

They’re interesting questions, right? It’s easy to go through the motions of developing, shooting, and publishing a recipe without really thinking about who we’re writing to or why they need this content.

Luckily, Laurie from CookIt Media, an influencer marketing agency, is here today to talk through these questions and help you deeply and personally understand the audience you’re serving.

It’s especially important to understand where your content fits into what your audience needs these days, but the advice Laurie gives during this interview will make a lasting impression on you and your blog.

In this episode, you’ll learn:

  • How creators can navigate the pandemic
  • How to strike a healthy balance on your blog
  • How you can start to understand your audience
  • How you can evolve your content and know who you’re serving
  • What should happen after you understand your content and your audience
  • How your content can act as a multiplier
  • How you can treat your blog as a website
  • How you can know if you’re creating value for your audience

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Apr 14, 2020

The costs associated with switchtasking, the difference between time management and focus management, and how to restore your missing minute with Dave Crenshaw.

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Welcome to episode 250 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dave Crenshaw about productivity, avoiding “switchtasking,” and managing your focus.

Focus Management

Do you actually notice how many times your focus drifts from the task you’re supposed to be working on each day? Or how often you multitask?

Maybe you’re experiencing switchtasking even more often during these difficult, strange times we’re currently experiencing.

If this sounds like you, this episode will surely help you out. Dave shares some actionable strategies that can help you combat your wavering focus and reliance on staying connected in this episode, and you’ll even learn how you can download his newest book, “The Result,” for free.

In this episode, you’ll learn:

  • What switchtasking is
  • The costs that are unavoidable due to switchtasking
  • Why conditioning is more helpful than discipline
  • Why you should turn off phone notifications
  • The difference between time management and focus management
  • How to restore your missing minute
  • How do you know if your motivations are the right kind of motivations
  • Why systems are so important
  • How to be mindful of accountability

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Apr 7, 2020

What to consider when launching a redesign, how to get involved with Clariti, and step-by-step videos with the Tasty Recipes plugin.

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Welcome to episode 249 of The Food Blogger Pro Podcast! This week on the podcast, the team talks about some of the new and exciting projects they’re working on.

Team Check-In 

Today’s episode is a little different from some of our more recent episodes. In fact, it’s kind of like a piece of content that we publish at the beginning of each month for our Food Blogger Pro members called a “Happening Now” video.

In these videos, the team talks through some of the specific things they’re working on at the moment. We’ll talk about a new tool we’re using, a new process we’re implementing, new projects we’re working on, or just a new insight we’re excited to share.

These videos are just a good reminder for us to check-in with the community and chat about what’s working and what’s not during that specific time, and it’s a great way for our members to be totally in-the-loop with what we’re up to.

So today, we’re giving you a sneak peak of what a Happening Now video may sound like. We talk about the Food Blogger Pro redesign, a new tool we’re building, and an update to one of the plugins we built, so we hope you enjoy this little sneak peek behind-the-scenes!

In this episode, you’ll learn:

  • Our rationale behind the Food Blogger Pro redesign
  • What you might want to consider if you’re thinking about a site redesign
  • What Clariti is and how to get involved
  • What’s new with the newest Tasty Recipes update

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

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