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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: June, 2016
Jun 28, 2016

Welcome to episode 53 of the Food Blogger Pro podcast! In this episode, Bjork talks with someone most of us are probably familiar with, Pat Flynn from Smart Passive Income.

Do I even need to introduce Pat? I mean, he’s kind of an online business celebrity. In the world of passive income, Pat has come to embody what it means to run a passive income business.

If you haven’t heard of passive income before, definitey check out Pat’s website where he talks a lot about it.

This episode doesn’t go too deep into the intricacies of what passive income is. Instead, Pat talks about what he’s done to determine whether a passive income business idea will really take off - whether or not it will fly. He talks about his two passive income business and how they continue to bring in money today after creating them years ago. He talks about how he can manage with so many things on his plate while still adhering to The One Thing that Jay Papasan talked about in this episode. In all, it’s a really incredible episode, so let’s just jump right in!

In this episode, Pat shares:

  • What he would do if he had to start over again
  • How reading a dating book helped him learn how to meet people
  • Why getting laid off was the best thing that ever happened to him
  • How you can do many things while only focusing on one at a time
  • How he makes passive income with two niche websites
  • Why people don’t find success
  • How he gets real feedback from his audience
  • What you can do to see if your business idea is viable

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jun 21, 2016

Welcome to episode 52 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Gilmore from Detoxinista.

 

We all know that writing a cookbook is a LOT of work. From the recipe development to the photography, a cookbook author is a busy bee. One thing you might not know, though, is that the author is also expected to presell copies of their book to their audience before it even publishes. As you might imagine, this can be quite the task!

When Megan Gilmore, the author behind Detoxinista, set out to presell copies of her first cookbook, they expected the average number of sales - somewhere around 500 cookbooks. Instead, she blew everyone at 10 Speed Press out of the water with a whopping 4,000 cookbook presales - the largest presale in the history of 10 Speed Press. Today, she’s here to tell us how she did it.

In this episode, Megan shares:

  • How she got her first book deal
  • What the difference is between an advance and royalties
  • Why a cookbook deal isn’t necessarily a good way to make money, but is a good business decision
  • Why cookbook authors run presale campaigns
  • What she gave away as part of the preorder campaign
  • How she raised awareness about her book before it was released
  • How she promoted her book once it was officially released
  • What the writing process is like
  • What you need to do before you create a cookbook

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

Jun 14, 2016

Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork dives into the intricacies of branding with Aaron Scott from Your Brand Week.

For some new businesses, branding can be an afterthought, or even something that isn’t thought about much at all. In reality, though, your branding can be the first and last impression that a visitor can have about your business. A logo can convey meaning, type can encourage continued reading, and colors can invoke emotion. When it all comes together, your branding can be a powerful tool for your business.

Aaron Scott and his wife, Amanda, recently launched Your Brand Week, a boutique branding agency geared toward helping small businesses create meaningful brands in an affordable and efficient manner. Today, Aaron chats with Bjork about what a cohesive brand is and how it can impact your business.

In this episode, Aaron reveals:

  • How they found clarity about what direction their business should take
  • How they turned a service into a product
  • What branding is
  • When rebranding is necessary
  • What you should be thinking about when designing a logo
  • How to know if your branding conveys the correct meaning for your business
  • Why typography is so important
  • How to use different fonts on your website
  • Why complimentary colors aren’t the best choice when choosing colors
  • What your brand guidelines should include

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

Jun 7, 2016

Welcome to episode 51 of the Food Blogger Pro podcast! In this episode, Bjork talks all things video with Tim Schmoyer from VideoCreators.com.

We’ve all heard it recently: video is the new thing. Get into video. Video is key. Okay, okay. We get it. We need to get into video.

But once we make that commitment and dive right in, how do we get people to watch it? And beyond that, how do we get them to keep watching it?

Keeping viewers engaged with your video is extrememly important. The longer they watch your video, the more interested they are in your content, and the more positive signals they send to YouTube (or whereever you upload).

Tim Schmoyer, founder of VideoCreators.com and long-time successful YouTube Vlogger, is here today to share his secrets to creating engaging videos that your viewers just can’t peel their eyes away from.

In this episode, Tim shares:

  • What his very first video was like
  • How he comes up with new content every week
  • The most important thing video needs to have
  • How to keep a person’s eyes glued to the screen
  • The best kind of video cuts for YouTube
  • How long your videos should be
  • How to satisfy viewers’ expectations within the first 15 seconds
  • How to prepare before recording a video
  • Whether or not you need a team to be successful

 

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Be sure to review us on iTunes!

 

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