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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: April, 2023
Apr 25, 2023

Navigating the influencer industry as a food creator, working with brands, and building a more profitable business.

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Welcome to episode 406 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brittany Hennessy from Carbon August about influencer marketing.

Monetization Strategies in the Influencer Industry

Do you consider yourself to be an influencer? As a food creator, whether or not you have a large social media following, you are definitely influencing your audience. And today’s guest is the expert when it comes to all things influencer.

In this episode, Bjork is chatting with Brittany Hennessy, an author, and pioneer in the influencer industry. They discuss her career path, experiences working at a media company, and why creators are more important than ever in the marketing space.

It’s a thought-provoking episode that will help you think more critically about your strengths as a content creator, and how to build a stronger, more profitable business.

In this episode, you’ll learn:

  • More about Brittany’s career path and how she got started in the influencer industry.
  • What it’s like to work at a media company like Hearst.
  • Why creators are more important than ever in the marketing space.
  • Whether you’re an endorser, entertainer, or educator as a creator, and what the metrics for success look like for each.
  • Her advice for when you should build vs. monetize.
  • Why she thinks that social media followers and email subscribers are the most important relationships to build.
  • Why you should ask yourself “Is this good for my brand, is this good for my business, and/or does this make me happy?” when making decisions regarding what you share.
  • How to approach affiliate marketing on a food blog.
  • When and why you should consider working with an agency.
  • More about Brittany’s book (Influencer: Building Your Personal Brand in the Age of Social Media).

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Apr 18, 2023

Focusing on keyword research, creating a workflow, and monetizing your blog.

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Welcome to episode 405 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Rooney from Get On My Plate.

Keyword Research, Resilience, and Resourcefulness

As food bloggers, it can be easy to feel like you need to be doing everything to succeed. If you’re not writing blog posts every day, killing it on social media, partnering with brands, etc., you won’t ever achieve your goals. But that is not true. And Casey Rooney is the perfect illustration of that!

She started her food blog, Get On My Plate, in 2021, and has had incredible success growing her site over the last two years. She has leaned into her passion for SEO and content creation and made a six-figure income in 2022.

In this episode, Casey shares more about her workflow, keyword research process, and why she doesn’t focus on social media. It’s a really refreshing and inspiring episode, and we’re excited to share it with you!

In this episode, you’ll learn:

  • More about Casey’s background as a teacher and her journey to starting her food blog in 2021.
  • How she was able to grow her blog and monetize to make a six-figure income within two years.
  • Why she stopped focusing on social media, and instead emphasized content creation and SEO.
  • How her passion for content creation, teaching, and business shaped her approach to her blog.
  • What she thinks the necessary skills are for any food blogger.
  • All about her workflow for content creation.
  • Her strategy for publishing Google Web Stories and what benefits she sees from them.
  • What her process for keyword research looks like.
  • How she optimizes and updates older blog posts.
  • What the future of Get On My Plate looks like, and how Casey is diversifying her income.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Apr 11, 2023

Incorporating gratitude into your routines, shielding yourself from the negative, and brainstorming what you're grateful for at work.

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Welcome to episode 404 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is wrapping up his mini-series on habits with a discussion on the habit of gratitude.

A Gratitude Practice for Your Business

In this solo mini-series, Bjork has covered four habits that he recommends creators incorporate into their routines. So far, Bjork has covered the importance of a monthly review, the habit of continual learning, and the habit of who.

In today’s episode, Bjork chats about the habit of gratitude in both your personal, and professional life. If you don’t already have a gratitude practice in your life, this episode is just what you need to get started — practical tips, resources, and more.

We hope you enjoy the last episode of our habits mini-series. We’ll be back to our regularly scheduled programming next week!

In this episode, you’ll learn:

  • How to build a habit of gratitude in your personal life.
  • Why a gratitude practice can be beneficial for your business.
  • Practical strategies for incorporating gratitude into your routines.
  • How to focus on gratitude and shield yourself from the negative.
  • Prompts for brainstorming what you’re grateful for in your work.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Apr 4, 2023

Creating a personal board of directors, determining who your experts are, and asking "who can help me with this?"

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Welcome to episode 403 of The Food Blogger Pro Podcast! This week on the podcast, we have the third episode in our series on habits for creators, all about the habit of who.

Building the Habit of Who

Do you ever feel like you need to be an expert in everything you do, both in your personal and professional life? If so, you’re not alone, and today’s episode is for YOU.

In the third episode of Bjork’s mini-series on habits, he is chatting all about the importance of surrounding yourself with trusted experts who can help you with specific aspects of your life and business.

You’ll learn more about creating a personal board of directors, determining who your experts are, and why you need to be asking “who can help with this?”.

In this episode, you’ll learn:

  • Why you should ask yourself the question “who can help me with this?”
  • How to introduce the filtering mechanism of “who” into your business.
  • Why you should consider building out a personal board of directors.
  • The kinds of experts to surround yourself with in the food blogging space.
  • How to find a mix of advisors from the digital, personal, and paid consultant realms.
  • How the ‘habit of who’ can help boost productivity.
  • Why you should take time to reflect on the gains you’ve made in your business.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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