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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: June, 2021
Jun 29, 2021

Blogging as a creative outlet, balancing a blog with a full-time job, and creating intentional content with Katie Olsen from Katiebird Bakes.

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Welcome to episode 311 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Katie Olsen.

Finding Your Why

Katie is a full-time attorney and food blogger, and she’s here on the podcast today to talk about her blogging journey and philosophy when it comes to sharing content online.

She talks about how starting a blog is inherently vulnerable, why she likes balancing both her blog and her full-time job, and how she has shifted her content strategy over the years.

As her blog Katiebird Bakes has grown over time, Katie has found a sense of purpose and enjoyment in blogging as a creative outlet, and you’ll learn more about her mindset in this episode.

In this episode, you’ll learn:

  • Why she initially felt nervous to launch her blog
  • How she deals with negative comments on her blog
  • Why she enjoys having both her blog and a full-time job
  • Why she’s really picky about the kind of content she posts online
  • How to adjust to the ever-changing environment of social media
  • How to not fall into the comparison trap as a content creator
  • What kinds of recipes she shares on her blog
  • Why it’s so important to remember your ‘why’
  • How leaning into her niche helped her find success
  • What metrics she used to track her blog’s growth along the way
  • What philosophy she follows when planning future content

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jun 22, 2021

Finding the right clients, strategies for creating a media kit, and making money from freelance food photography with Candice Ward.

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Welcome to episode 310 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Candice Ward about pitching brands and monetizing food photography.

The Confident Pitch

Working with brands can be a great way to monetize a blog or food business, but the process of pitching brands and fostering a relationship with those brands can be a bit intimidating.

Enter: Candice! She’s on the podcast today to talk about working with clients, getting paid, and reaching a successful stage in her business in a short period of time. In this interview, Candice talks about how she pitches brands, monetizes her food photography skills, and finds the right brands to work with.

In this episode, you’ll learn:

  • How she transitioned her business
  • How she improved her food photography skills
  • How she found her first client
  • How to start collaborating with brands
  • Her strategies for creating a media kit
  • How she evaluates brands
  • How much you can expect to make from freelance photography
  • How she finds contacts
  • How she hosts coaching calls

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jun 15, 2021

Charging for content, creating an online course, and going from indie blogger to multi-business owner with Shawn Blanc.

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Welcome to episode 309 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shawn Blanc about the way he produces products for his audience.

Create with Intention 

Today we’re talking to Shawn Blanc about his story of going from indie blogger to successful entrepreneur. He’ll talk about productivity, starting new things, serving your audience, and how to build a strong company without sacrificing every hour to your work.

His business ideas are very much aligned towards helping his audience get the best possible outcome, and his story will leave you feeling inspired and motivated to continue creating and serving your readers.

In this episode, you’ll learn:

  • How Shawn started working as an indie blogger
  • How he started blogging full-time
  • How he incorporated a membership into his blog
  • What “thump value” means
  • How he made money with his blog
  • How and why he built more sites
  • How his earnings changed when he hired more people
  • How he decided to create an online course
  • What it was like to start working with a team
  • His #1 productivity tip

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jun 8, 2021

How to host a successful live event, monetize live cooking classes, and promote your classes with Tomas Hoyos.

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Welcome to episode 308 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Tomas Hoyos about hosting paid classes online with Airsubs.

Selling Cooking Classes to Your Audience 

You know how a lot of classes are held online these days? Have you ever thought about teaching one yourself?

Tomas is here on the podcast today to chat about how you can use his product, Airsubs, to develop a direct relationship with your audience by hosting live cooking events. Not only will he talk about how one creator made $50,000 in just one week by hosting classes on Airsubs, he unpacks why online events like this can be so lucrative for creators, especially in 2021.

It’s a great interview that will give you a ton of insights into promoting, hosting, and selling online classes of your own!

In this episode, you’ll learn:

  • How he changed his business model because of the pandemic
  • How a creator made $50,000 in one week on Airsubs
  • How Airsubs makes it easy to host virtual events
  • Common themes Tomas is seeing in virtual cooking classes
  • How virtual cooking classes can be lucrative for creators
  • How to craft your set-up
  • How to get people to sign up for your classes
  • How Airsubs helps you build your email list
  • What a successful live event looks like
  • How introverts can host live events

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jun 1, 2021

Working with publishers, earning an income through food writing, and paid newsletters with Dianne Jacob.

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Welcome to episode 307 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Dianne Jacob about food writing as a profession and the re-release of her book, “Will Write for Food.”

Will Write for Food 

Food writing is both an art and a science, and Dianne Jacob is back on the podcast today to talk about best practices for writing cookbooks, working with publishers, and making an income as a food writer.

You can find the latest version of Dianne’s book, “Will Write for Food,” wherever books are sold, and in it you’ll find even more strategies that can help you get paid for writing about food online or in print. Leave a comment at foodbloggerpro.com/307 about one major takeaway you had from this episode for a chance to win a copy of her book!

In this episode, you’ll learn:

  • How creating recipe content online has changed
  • Considerations for working with publishers
  • How much you can expect to make from writing a cookbook
  • If you can get a cookbook deal without a following
  • How food writers can create income
  • Why you don’t always need to monetize hobbies
  • How paid newsletters work
  • Where you can find Dianne’s book

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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