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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: May, 2021
May 25, 2021

What Core Web Vitals are, how they impact Google search rankings, and when they'll impact the Google search algorithm with Andrew Wilder.

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Welcome to episode 306 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing part of our most recent member Q&A with Andrew Wilder from NerdPress where he talks about Core Web Vitals.

Core Web Vitals 

Google has already started using things like mobile friendliness, security, and intrusive popups to impact search rankings, and the big news on the block is that Core Web Vitals, a way to quantify user experience on a website, will impact rankings soon as well.

There are three signals that measure “good” user experience:

  • Largest Contentful Paint (LCP)
  • First input Delay (FID)
  • Cumulative Layout Shift (CLS)

Google wants readers to have a good experience on the sites that are ranking in the first few spots in search results, and Core Web Vitals are one of the ways they’re tracking that.

If this all sounds confusing, don’t worry –– you’ve come to the right place! In this episode, we’re sharing part of our most recent member Q&A with our incredible WordPress and Site Speed Expert, Andrew Wilder, where he covered the ins and outs of page experience and Core Web Vitals.

In this episode, you’ll learn:

  • What Core Web Vitals are
  • When Core Web Vitals are launching
  • How and when Core Web Vitals will impact the Google search algorithm
  • What other search ranking factors are
  • What Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift are

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 18, 2021

Selling a business, doing the work you enjoy, and connecting with others online with Jason Glaspey.

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Welcome to episode 305 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Glaspey about optimizing your life and business for maximum happiness.

Optimizing for Happiness 

How do you define success with your blog or business?

It’s an interesting question to think about, especially as you dive into different business growth strategies.

Jason is here today to talk about how he measures success and how that influences the way he views business and spends his time.

It’s a fascinating conversation, and we’re hoping it’ll help you figure out how you can do more of the work that you enjoy.

In this episode, you’ll learn:

  • What it was like to sell a business
  • How he found balance as an entrepreneur
  • How he decided to sell a business
  • How he comes up with new business ideas
  • How to do the work you enjoy and change what you’re optimizing
  • How to define what you want
  • How Webflow can help you build websites
  • How to connect with others online

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 11, 2021

Winning a Saveur Blog Award, using color to enhance food photography, and the elements of high-quality content with Sam Adler.

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Welcome to episode 304 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Frosting and Fettuccine’s Sam Adler where she talks about creating the very best content for her audience.

Making Great Content 

It’s another FBP Rewind episode today, and we’re so excited to revisit our March 2019 interview with Sam Adler from Frosting and Fettuccine today!

This episode is focused around creating amazing content, and that’s something that we, as content creators, should always be in pursuit of. You’ll hear about Sam’s approach to photography and color, her background in cooking, and what it was like to be nominated for (and eventually win!) a Saveur Blog Award.

In this episode, you’ll learn:

  • About her experience at Le Cordon Bleu
  • How her understanding of colors helps with her food blog
  • How she found her photography style
  • What it was like to win a Saveur Blog Award
  • Why the quality of your content is so important
  • What makes quality content

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 4, 2021

Going full-time with your blog, building a successful podcast, and serving your audience with Kelly Senyei.

Welcome to episode 303 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Kelly Senyei from Just a Taste about trying new things to grow her brand.

Breaking Boundaries 

We’re super excited to welcome Kelly back to the podcast today!

In the six years since we’ve last heard from her, Kelly has done… a lot. And she’s here on the podcast to talk about how she has tried new things to help her brand grow.

In addition to chatting about her podcast and new cookbook, she’ll also share some of the tips and strategies that have made the biggest impact on her traffic and income as she continues to grow Just a Taste.

It’s a super fun, informative interview, and we hope you enjoy!

In this episode, you’ll learn:

  • How Kelly turned her blog into a full-time job
  • How to build a successful podcast from scratch as a food blogger
  • How to know what to focus on as a content creator
  • Where she makes her blogging income
  • How to get TV appearances as a food blogger
  • How she would start over today
  • How to better understand your audience

Resources:

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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