454: Catherine Zhang on Being a Netflix Star and the Power of Social Media

Balancing two blogs, social media, and two dessert shops, using trends and viral videos to drive blog traffic, and winning a baking competition on Netflix with Catherine Zhang.

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Welcome to episode 454 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Catherine Zhang.

Catherine Zhang on Being a Netflix Star and the Power of Social Media

Catherine Zhang has quite a resume: she was on (and won) NETFLIX’s Zumbo’s Just Desserts season 2, runs two food blogs, has over 1 million followers between Instagram and TikTok, and owns Kurepu Crepes — a dessert shop with locations in Perth and Sydney. She also happens to have a Bachelor of Science majoring in Food and Nutrition Science, and spent two years working in pastry kitchens.

Safe to say, she has had tremendous success as a creator over the last few years. In this podcast interview, Bjork and Catherine chat about her professional journey, how she balances her businesses, and the power of social media.

It is a really fun and inspiring interview — Catherine is so intentional about everything she does for her businesses and will definitely leave you with a lot to think about.

In this episode, you’ll learn:

• More about Catherine’s professional journey (including opening two brick-and-mortar dessert shops, being on a Netflix show, and growing her Instagram following to 500,000+ followers).
• How she first started creating content online.
• How she applied for (and won!) the Netflix baking show, and how it impacted her online presence.
• How she balances her blog, social media accounts, and dessert shops (Kurepu Crepes).
• How she manages and maintains her blog (which gets 350,000+ monthly pageviews).
• Why she decided to start a second food blog (Dimsimlim) with her business partner (and how they qualified for Raptive within one week).
• How she uses social media, trends, and viral videos to drive blog traffic.
• What she’s learned about the process of building a team and running a brick-and-mortar business.

Resources:

• Catherine Zhang
• NETFLIX’s Zumbo’s Just Desserts
• Pinch of Yum
• Snackdive
• crumbl
• Dimsimlim
• Raptive
• Kurepu Crepes
• dimsimlim on Instagram
• Follow Catherine on Instagram and TikTok
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti and Raptive.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [e-mail].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.