450: Planning for Extended Time Away from Your Food Blog with Jessica Hylton Leckie

Delegating tasks, batching content, and planning ahead with Jessica Hylton Leckie from Jessica in the Kitchen.

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Welcome to episode 450 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jessica Hylton Leckie from Jessica in the Kitchen.

Planning for Extended Time Away from Your Food Blog

Jessica first started her blog 10 years ago when she was in school pursuing a law degree. Since that time, she has continued to scale her business and now receives 1–2 million pageviews each month.

While pregnant with her first child, Jessica knew that she wanted to take some time away from her business to focus on being a mom. In the process, she developed a strategy for planning extended time away from your food blog and social media accounts, without losing any of the momentum she had worked so hard to build.

Whether you’re hoping to take a maternity/paternity leave, need time away to support a family member or loved one, or just need a break from being an entrepreneur, this is an incredibly valuable episode all about the importance of planning ahead, delegating, and learning to let go.

In this episode, you’ll learn:

• How she transitioned from her baking business to her food blog (all while in law school)!
• How she scaled her brand to 1–2 million monthly pageviews and over 1 million followers across her social media accounts.
• How (and why) she decided to leave her career in law to pursue her career as a food creator.
• How she planned ahead on her blog and social media for her year-long maternity leave.
• Why she found it valuable to outsource certain tasks and work “on” her business instead of working “in” her business.
• How she approaches delegating work.

Resources:

• Jessica in the Kitchen
• Moz
• The Tipping Point
• The E Myth Revisited
• Follow Jessica on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

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This episode is sponsored by Clariti, Memberful, and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [e-mail].

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.