056: Working in Your Area of Brilliance with Meghan Telpner

Welcome to episode 56 of the Food Blogger Pro podcast! In this episode, Bjork talks with Megan Telpner about creating a business, staying small, and finding the work you should be doing.

Meghan Telpner is the CEO of the Academy of Culinary Nutrition, an online school where students learn to create healthy lives through cooking. The school has certified over 700 people to practice as culinary nutritionists and Meghan is a sought-after speaker about entrepreneurship.

She didn’t start there, though. Meghan’s career online began back in the early 2000s, and she’s fine-tuned (and rough-tuned) her business to grow it into what it is today. Meghan has found that just “doing the work” isn’t good enough, and that to really excel you need to be working in your area of brilliance.

In this episode, Meghan shares:

• How she got started in the nutrition space
• Why she folded her blog into her personal business
• Why she deleted a large part of her content to get more traffic in the long run
• Why she keeps such a small team despite the revenue to expand
• How she keeps from getting bored with her business
• The advice she would give herself a few years ago

Resources:

• The Marilyn Denis Show
• Big Magic by Elizabeth Gilbert (the trickster book Bjork mentions)
• MeganTelpner.com
• culinarynutrition.com
• Meghan on Twitter
• Academy of Culinary Nutrition on Twitter and Instagram
• Nutrifox

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