017: How to Connect with Brands & Find Sponsored Content with Francesca Banducci from Sway Group

How to Connect with Brands and Find Sponsored Content

We are back with another episode of the Food Blogger Pro podcast! This week, Bjork interviews the COO of Sway Group, Francesca Banducci, about sponsored content.

In today's changing ad landscape (you know, with mobile ad blockers and such), finding alternate ways to monetize your food blog is becoming more and more important. Sponsored content is a really great way to do this. Francesca Banducci is the COO of Sway Group, a rapidly growing company that helps connect bloggers with the brands they want to talk about.

In this really insightful interview, Francesca shares:

• What sponsored content is and why it is becoming so important
• The different types of ways bloggers can work with brands
• How even small blogs can be valuable to brands
• How to open up a conversation with a brand without even contacting them
• The mistakes bloggers should avoid when trying to find sponsored opportunities
• What beginner, intermediate, and advanced bloggers should focus on in regards to sponsored content

If you have any comments, questions, or suggestions for interviews, be sure to email them to [e-mail].