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The Food Blogger Pro Podcast

Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast
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Now displaying: Page 3
May 30, 2023

Running a business as a couple, working with brands, and creating content for your audience.

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Welcome to episode 411 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Shanika Graham-White and Darnell White from Orchids + Sweet Tea about how they work together to run two businesses, partner with brands, and create content with their audience in mind.

Working with Brands and Knowing What Your Work is Worth

We’re really excited to share this week’s conversation with Shanika Graham-White and Darnell White. They’re the creators behind the food blog Orchids + Sweet Tea, and the production company, Brooklyn Sweet Tea Productions.

In this episode, you’ll hear all about the evolution of their businesses, how they negotiate with brands, and more about their experience as black creators in the food blogging space.

It’s a really inspiring episode with tons of actionable takeaways, and we can’t wait for you to give it a listen!

In this episode, you’ll learn:

  • How and why Shanika and Darnell started Orchids + Sweet Tea, and why they decided to start a production company, too.
  • How they made the leap from food photography to videography.
  • Shanika’s workflow and equipment set-up for photography and shooting video.
  • What the division of labor looks like between Shanika and Darnell.
  • How Darnell’s background in programming translated to videography, and how he got started filming recipe videos.
  • How Shanika determines and structures pricing when working with brands for sponsored content and/or video production.
  • How they divide their time between their different businesses and goals.
  • What advice Shanika and Darnell have for food bloggers wanting to start working with brands.
  • How they navigated and persevered through the early stages of blogging, and how they found a balance between personalization and optimization.
  • More about the experience of being black creators in the food and wellness space.
  • How Shanika creates content with her audience in mind.
  • What advice Shanika and Darnell would give to their past selves when they were just starting Orchids + Sweet Tea.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 23, 2023

Navigating the changing landscape of video advertising, adapting to a future with AI, and understanding the removal of third-party cookies with Paul Bannister

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Welcome to episode 410 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Paul Bannister from Raptive.

AI, Third-Party Cookies, and Changes in Video Advertising Standards

If it feels like the last few years have come with a lot of changes in the online world, that’s because there have been tons of changes. We’re talking ChatGPT and AI, the removal of third-party cookies, the rapid growth of video, and more.

Luckily, our guest on the podcast today is just the person to break down these big changes and explain how it all relates to content creators. Bjork is chatting with Paul Bannister, the CSO and co-founder of Raptive (formerly AdThrive and CafeMedia) about all of these buzzy topics.

Whether you’re hoping to qualify for Raptive in the future, are already a Raptive creator, or are just curious about all of the tech news in the online space, this is a really informative listen!

In this episode, you’ll learn:

  • More about the beginning of Paul’s career founding Online Gaming Review in 1995.
  • How he approaches big changes in the online space.
  • What third-party cookies are, how they relate to digital advertising, and what you need to know about the removal of third-party cookies from Google.
  • What’s next for advertisers after the removal of third-party cookies.
  • How ChatGPT and AI are changing the world of content creation.
  • How the transition from UA to GA4 will change Raptive’s eligibility criteria.
  • About why he believes “video is the future” and how the advertising space is changing to reflect that.
  • The difference between in-stream, out-stream, and accompanying content video ads.
  • More about the new standards for video advertising.
  • How Raptive is evolving to help content creators diversify their income streams.

Resources:

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This episode is sponsored by Duett. Learn how the Duet team can leverage your email list for ever more site traffic at duett.co/foodbloggerpro. 

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 16, 2023

Insights on dark ads and whitelisting, updates on privacy legislation, and details about how AI is impacting contracts with Danielle Liss from Businessese and LISS Legal.

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Welcome to episode 409 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Danielle Liss from Businessese and LISS Legal.

AI, Privacy Policies, and Sponsored Content

The legal side of food blogging can be stressful, overwhelming, and complicated. Most food bloggers don’t get into the business because of their passion for contracts and privacy policies! But that’s why we have experts like Danielle to help us navigate these issues.

In this week’s podcast episode, Danielle is back on the podcast (this is her 9th episode!) to chat about legal hot topics in 2023. Danielle breaks down updates in privacy legislation, and the impact of AI on contracts and confidentiality, and explains more about whitelisting and dark ads.

Danielle is a master at explaining tricky topics in a straightforward (and entertaining!) way, and this episode is a must-listen for any business owner!

In this episode, you’ll learn:

  • How and why Danielle helps food bloggers and digital creators with the legal side of their businesses.
  • Everything you need to know about dark ads and whitelisting, and the differences between the two.
  • More about how AI is impacting contracts and brand deals.
  • What you need to know when it comes to AI, confidentiality, contracts, and privacy policies.
  • Details about updates in privacy legislation and privacy policies.
  • About deletion requests, and how to approach them.
  • More about the services Danielle’s businesses (LISS Legal and Businessese) offer.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 9, 2023

Investing in education, self-publishing a cookbook, and shaping a career in food photography following a diagnosis with a chronic illness with Helena Murphy.

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Welcome to episode 408 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Helena Murphy from Helena Rose Photography.

Food Photography, Self-Publishing, and Chronic Illness Advocacy

One of the best parts of working as a food creator is that you have the ability to determine exactly what your career looks like. By prioritizing your interests and diversifying your income streams, you can shape what your day-to-day work consists of to meet your needs!

And that’s exactly what Bjork is chatting about with Helena Murphy in today’s podcast episode. Helena shares her journey from corporate marketing to freelance product and food photography, and how her diagnosis with Crohn’s disease influenced both her personal, and professional life.

Helena is an incredible photographer and has self-published both a magazine and a cookbook. She has a really inspiring story, and we’re excited to share this interview with you!

In this episode, you’ll learn:

  • All about Helena’s career journey, and how she left her corporate job to start a freelance career.
  • How she invested in education to improve her photography and editing skills.
  • What advice she has for people looking to take the leap into photography as a career.
  • How she determined what she wanted her business to look like and diversified her income streams.
  • More about the process of self-publishing her cookbook.
  • Her diagnosis with Crohn’s disease, and how it led her to create a cookbook to help others with the same diagnosis.
  • How her chronic illness has impacted how she views and operates her business.
  • Why she chose to use a print-on-demand service for her cookbook, and what the process looked like.
  • How she uses photography and aesthetics to convey a message and mood to her readers.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

May 2, 2023

Optimizing your website for Core Web Vitals, following best practices for images, and learning more about Google's Ranking Factors with Andrew Wilder from NerdPress.

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Welcome to episode 407 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Andrew Wilder from NerdPress.

How Core Web Vitals and Image Size Impact Search Ranking

Do you ever feel overwhelmed by the nitty gritty tech side of running a food blog? Well then, this week’s podcast episode is for you. Bjork is chatting with Andrew Wilder, our WordPress Support Expert, and the Founder and CEO of NerdPress.

In this episode, Andrew takes a deep dive into Core Web Vitals and explains how they’re calculated, and why it’s important to optimize your site with Core Web Vitals in mind. They also discuss the best practices for blog image sizes, including the best method for compressing your images, and frequently asked questions about Featured Images.

Andrew is a frequent flyer guest on the podcast for a reason — he is super knowledgeable, and can teach us all about the tech side of blogging that many of us struggle with! If that sounds like you, you won’t want to miss this episode.

In this episode, you’ll learn:

  • All about Andrew’s journey of starting and growing NerdPress as a business.
  • Why it’s important for creators to pay attention to Core Web Vitals.
  • More about Google’s Ranking Factors (and how they relate to Core Web Vitals).
  • Everything you need to know about Core Web Vitals, including how they’re calculated and how to optimize for Core Web Vitals.
  • What Google Search Console is, and how to set it up.
  • The process for optimizing and compressing the images on your site.
  • The difference between .jpeg, .png, and .webp, and when to use them.
  • Best practices for sizing and cropping your Featured Images.
  • More about working with Andrew and the NerdPress team.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Apr 25, 2023

Navigating the influencer industry as a food creator, working with brands, and building a more profitable business.

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Welcome to episode 406 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Brittany Hennessy from Carbon August about influencer marketing.

Monetization Strategies in the Influencer Industry

Do you consider yourself to be an influencer? As a food creator, whether or not you have a large social media following, you are definitely influencing your audience. And today’s guest is the expert when it comes to all things influencer.

In this episode, Bjork is chatting with Brittany Hennessy, an author, and pioneer in the influencer industry. They discuss her career path, experiences working at a media company, and why creators are more important than ever in the marketing space.

It’s a thought-provoking episode that will help you think more critically about your strengths as a content creator, and how to build a stronger, more profitable business.

In this episode, you’ll learn:

  • More about Brittany’s career path and how she got started in the influencer industry.
  • What it’s like to work at a media company like Hearst.
  • Why creators are more important than ever in the marketing space.
  • Whether you’re an endorser, entertainer, or educator as a creator, and what the metrics for success look like for each.
  • Her advice for when you should build vs. monetize.
  • Why she thinks that social media followers and email subscribers are the most important relationships to build.
  • Why you should ask yourself “Is this good for my brand, is this good for my business, and/or does this make me happy?” when making decisions regarding what you share.
  • How to approach affiliate marketing on a food blog.
  • When and why you should consider working with an agency.
  • More about Brittany’s book (Influencer: Building Your Personal Brand in the Age of Social Media).

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Apr 18, 2023

Focusing on keyword research, creating a workflow, and monetizing your blog.

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Welcome to episode 405 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Casey Rooney from Get On My Plate.

Keyword Research, Resilience, and Resourcefulness

As food bloggers, it can be easy to feel like you need to be doing everything to succeed. If you’re not writing blog posts every day, killing it on social media, partnering with brands, etc., you won’t ever achieve your goals. But that is not true. And Casey Rooney is the perfect illustration of that!

She started her food blog, Get On My Plate, in 2021, and has had incredible success growing her site over the last two years. She has leaned into her passion for SEO and content creation and made a six-figure income in 2022.

In this episode, Casey shares more about her workflow, keyword research process, and why she doesn’t focus on social media. It’s a really refreshing and inspiring episode, and we’re excited to share it with you!

In this episode, you’ll learn:

  • More about Casey’s background as a teacher and her journey to starting her food blog in 2021.
  • How she was able to grow her blog and monetize to make a six-figure income within two years.
  • Why she stopped focusing on social media, and instead emphasized content creation and SEO.
  • How her passion for content creation, teaching, and business shaped her approach to her blog.
  • What she thinks the necessary skills are for any food blogger.
  • All about her workflow for content creation.
  • Her strategy for publishing Google Web Stories and what benefits she sees from them.
  • What her process for keyword research looks like.
  • How she optimizes and updates older blog posts.
  • What the future of Get On My Plate looks like, and how Casey is diversifying her income.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Apr 11, 2023

Incorporating gratitude into your routines, shielding yourself from the negative, and brainstorming what you're grateful for at work.

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Welcome to episode 404 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is wrapping up his mini-series on habits with a discussion on the habit of gratitude.

A Gratitude Practice for Your Business

In this solo mini-series, Bjork has covered four habits that he recommends creators incorporate into their routines. So far, Bjork has covered the importance of a monthly review, the habit of continual learning, and the habit of who.

In today’s episode, Bjork chats about the habit of gratitude in both your personal, and professional life. If you don’t already have a gratitude practice in your life, this episode is just what you need to get started — practical tips, resources, and more.

We hope you enjoy the last episode of our habits mini-series. We’ll be back to our regularly scheduled programming next week!

In this episode, you’ll learn:

  • How to build a habit of gratitude in your personal life.
  • Why a gratitude practice can be beneficial for your business.
  • Practical strategies for incorporating gratitude into your routines.
  • How to focus on gratitude and shield yourself from the negative.
  • Prompts for brainstorming what you’re grateful for in your work.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Apr 4, 2023

Creating a personal board of directors, determining who your experts are, and asking "who can help me with this?"

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Welcome to episode 403 of The Food Blogger Pro Podcast! This week on the podcast, we have the third episode in our series on habits for creators, all about the habit of who.

Building the Habit of Who

Do you ever feel like you need to be an expert in everything you do, both in your personal and professional life? If so, you’re not alone, and today’s episode is for YOU.

In the third episode of Bjork’s mini-series on habits, he is chatting all about the importance of surrounding yourself with trusted experts who can help you with specific aspects of your life and business.

You’ll learn more about creating a personal board of directors, determining who your experts are, and why you need to be asking “who can help with this?”.

In this episode, you’ll learn:

  • Why you should ask yourself the question “who can help me with this?”
  • How to introduce the filtering mechanism of “who” into your business.
  • Why you should consider building out a personal board of directors.
  • The kinds of experts to surround yourself with in the food blogging space.
  • How to find a mix of advisors from the digital, personal, and paid consultant realms.
  • How the ‘habit of who’ can help boost productivity.
  • Why you should take time to reflect on the gains you’ve made in your business.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 28, 2023

Balancing quick and slow knowledge, using time blocks for continual learning, and pairing habits with Bjork Ostrom.

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Welcome to episode 402 of The Food Blogger Pro Podcast! This week on the podcast, we have the second episode in our series on habits for creators, which is all about the habit of continual learning.

How to Prioritize Continual Learning

Do you currently set aside time in your schedule for continual learning? Or do you feel like you’re just too busy to make time for it?

Either way, we hope that today’s episode will help you to rethink continual learning, and give you inspiration for incorporating it into your life as an entrepreneur.

Bjork chats about the importance of continual learning as a business owner, time blocks, and habit pairing — you won’t want to miss this episode!

In this episode, you’ll learn:

  • The difference between quick knowledge and slow knowledge, and why you need a balance of both.
  • How to use time blocks to implement the habit of continual learning.
  • How to incorporate continual learning into your life on a daily, weekly, monthly, and yearly basis.
  • Why using time blocks can lead to better building blocks for your business.
  • How to pair the habit of continual learning with the habit of a monthly review.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 21, 2023

The importance of a monthly review of your business’s revenue, expenses, and profit, and how it can help you be more intentional about growing your business.

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Welcome to episode 401 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is kicking off the Habits Series on the podcast with a discussion about monthly reviews.

Why You Should Start a Monthly Review of Your Business

This solo episode with Bjork is the first in our Habits Series, in which Bjork will dive into simple, but effective habits that you can (and should!) incorporate into your business.

Bjork explains the concept of a monthly review of your business’s finances and analytics, and how it can benefit your business and help you think more strategically about growth.

It’s a really informative listen, and we hope you’ll take away some helpful tips and tricks that you can incorporate into your business moving forward!

In this episode, you’ll learn:

  • The importance of a monthly review of your revenue, expenses, and profit.
  • How to get started tracking your business numbers with a spreadsheet.
  • Why you should separate your personal and business expenses.
  • How to think strategically about losses and expenses in your business.
  • How your bookkeeping and monthly review process might evolve as your business grows.
  • Why a monthly review can help you be more intentional about growing your business.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 14, 2023

Prioritizing your time and talent, cultivating a bias toward action, and embracing the grind with Bjork Ostrom.

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Welcome to episode 400 of The Food Blogger Pro Podcast! This week on the podcast, Bjork is chatting about four takeaways that he has observed during his interviews with experts, food creators, and friends over the last 400 podcast episodes.

4 Takeaways from 400 Episodes

In this episode, Bjork reflects on conversations from the last few years and discusses four themes that came up time and time again in these interviews, and in some way contributed to the success of the guests.

Over the course of the episode, Bjork unpacks each of these themes and provides examples and takeaways to help listeners apply these themes to their own businesses.

As we celebrate 400 episodes, we wanted to thank YOU for listening to The Food Blogger Pro Podcast - we couldn’t do it without you!

In this episode, you’ll learn:

  • The four themes that Bjork has noticed over the course of the 400 podcast episodes he has recorded
  • The importance of leaning into time, talent, and learning in your business (and hoping for some luck, too!)
  • Why you should cultivate a bias toward action
  • How to prioritize the skills you’re naturally good at
  • Why you might want to embrace your “grind”
  • More details about our upcoming habits mini-series on the podcast
  • And more!

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Mar 7, 2023

Five food blog SEO takeaways from our member Q&A with Casey Markee.

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Welcome to episode 399 of The Food Blogger Pro Podcast! This week on the podcast, we’re sharing a few recipe SEO takeaways from a Q&A we had for our members with Casey Markee.

Internal Linking, Keywords, AI, and SEO for Food Bloggers

We host Live Q&As every month for our Food Blogger Pro members, and one of our most recent Q&As was with our SEO Expert, Casey Markee.

In today’s episode, we’re re-sharing five major takeaways from that conversation and giving you a bit more information about how you can implement his advice, where you can go to see examples, and where you can go to learn more.

It’s a new “style” of episode for us, and we hope you enjoy it! And if you’re interested in getting access to the full SEO Q&A with Casey and you’re not already a Food Blogger Pro member, listen to the end for a discount code to join!

In this episode, you’ll learn:

  • What E-E-A-T means for food bloggers
  • How AI may impact organic site traffic
  • If there’s an ideal recipe post “template”
  • What to include on a static food blog homepage
  • A few things that we can do to set ourselves apart in 2023

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Feb 28, 2023

Developing an email marketing strategy, serving your audience, and building brand loyalty with Allea Grummert from Duett.

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Welcome to episode 398 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Allea Grummert from Duett all about surveying your audience and email marketing.

Surveying Your Audience

There are many different reasons that email marketing is a valuable tool for food creators. Having an email list can help with SEO, provide a reliable means of communicating your content, and build relationships with your readers.

And that’s what Allea Grummert is talking about with Bjork on the podcast today! Allea is an email marketing strategist and conversion copywriter at Duett, and the Food Blogger Pro Email Marketing Expert!

In this episode, you’ll hear about developing a rock-solid email marketing strategy, surveying your readers, and building brand loyalty.

In this episode, you’ll learn:

  • How to overcome the mental barriers of email marketing for your business.
  • Why email marketing is so valuable for a food blog.
  • How to use email to connect with and better understand your audience.
  • How often you should email your subscribers.
  • Why you might want to send a survey to your subscribers, what questions to ask, and how to use the survey data to serve your audience.
  • How to tailor your emails (or blog posts) to better meet the needs of your readers.
  • How to strategically develop your welcome sequence.
  • About two email marketing case studies that illustrate the benefits of email marketing.
  • How to work with Allea on your email marketing.

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Feb 21, 2023

Strategies for effective bookkeeping, navigating business expenses, and confidently managing tax season as a creator with Amy Northard from Amy Northard, CPA.

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Welcome to episode 397 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Amy Northard from Amy Northard, CPA about accounting for food creators.

Demystifying Finances and Taxes

Taxes and bookkeeping can be a major source of anxiety for anyone, but especially anyone who is self-employed… like many food creators! It can be difficult to know where to get started with managing your business finances, or how you might be able to improve your accounting processes!

Luckily, that’s what Bjork is chatting with Amy Northard about in today’s podcast episode! Amy is a CPA and Partner at Amy Northard, CPA (“The Accountants for Creatives”) and is an expert at setting up bookkeeping systems and navigating taxes for business owners in the creative space.

In this episode, you’ll hear more about when and how to start bookkeeping for your business, the best ways to prepare for tax season, when you might want to outsource your accounting needs, and more.

In this episode, you’ll learn:

  • How and why Amy found her niche and started her accounting firm for creatives
  • The importance of separating personal and business transactions
  • How to reconcile your business expenses
  • Whether groceries can be considered a business expense (and why it matters)
  • What the IRS audit process would look like for a food blogger
  • Tips for storing and organizing your business receipts
  • Amy’s recommendations for bookkeeping software
  • Deductions that creatives might overlook
  • The differences between sole proprietor, LLC, and S Corp, and how to choose which is the right fit for you
  • How to manage payroll for your business
  • When you should start to do bookkeeping for your business
  • When you might want to consider outsourcing your bookkeeping or taxes
  • How to manage losses when you’re starting your business
  • How to be intentional about taxes as a more established food creator
  • Strategies for effective bookkeeping to make tax season easier

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Feb 14, 2023

The transition from blogging to owning a shop, how community drives brand awareness, and the importance of building an audience with Rosie Alyea.

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Welcome to episode 396 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rosie Alyea from Sweetapolita about serving your audience and transitioning from blogger to shop owner.

The Business of Sprinkles

This episode with Rosie is full of inspiration, and we’re so excited to be talking to her this week about the way she transitioned from blogging to running a multi-million dollar product-based business!

A common theme in this episode is the importance of serving your audience, and you’ll learn how Rosie did that as a blogger and now as a sprinkle business owner.

It’s a super entertaining interview, and we hope the conversation opens you up to other ideas and ways that you can be supporting your audience where they need it most!

In this episode, you’ll learn:

  • How Rosie got into baking
  • How she realized she wanted to start her own company
  • What her transition from blog to shop was like
  • How community content drives brand awareness
  • Why building an audience is so important
  • What she was looking for by going on Dragons’ Den
  • How to work with the Sweetapolita team

Resources:

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This episode is sponsored by Duett. Jump on a free discovery call to see how the Duett team can help you with your email marketing needs at duett.co/call.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Feb 7, 2023

Important questions to ask about your customers or audience, defining your H1, and why bloggers may want to sell products with Chad Cannon.

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Welcome to episode 395 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Chad Cannon to chat about strategically growing your business through understanding your audience and selling products.

Scaling Your Business (and Your Revenue)

This episode is all about the importance in having a deep understanding of what your business does and how it helps your audience in order to scale and grow.

Chad Cannon is from ScaleFactor, a company focused on building and scaling businesses through their 7 Factors of Scale. You’ll learn about three of the seven factors in this episode: Find Your Buyer, Align Your Brand, and Create Products.

Our hope is that you’ll be able to think through new ways to monetize as you’re listening to this interview!

In this episode, you’ll learn:

  • How he got his start helping businesses grow and scale
  • What the “Law of Thirds” means
  • Why founders may want to replace themselves
  • What he took away from helping other businesses and applied to his own business
  • Important questions to ask about your customers or audience
  • How to define your H1
  • How to find a buyer or an audience
  • Why product is important for food bloggers
  • Why sponsors will appreciate your understanding of your brand and audience
  • What the product creation process looks like
  • How you can learn more from and work with Chad

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Jan 31, 2023

Being intentional with your social media use, navigating vulnerability in the online space, and launching a newsletter on Substack with Leslie Stephens from morning person newsletter. 

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Welcome to episode 394 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Leslie Stephens from the morning person newsletter about social media addiction and launching her Substack newsletter.

Substack Newsletters and Social Media Use

As content creators, many of us have a love/hate relationship with social media, and know just how addicting it can be. And that’s what we’re chatting about today with Leslie Stephens!

Leslie is the writer behind morning person newsletter, and she joined Bjork on the podcast to talk about her decision to study social media addiction, and how her studies have influenced the choices she has made with her popular Substack newsletter.

In this episoide, you’ll learn about how to be more intentional with your social media use, how to navigate vulnerability in the online space, and why you might consider launching a newsletter on Substack.

In this episode, you’ll learn:

  • How Leslie started her career as an editor at Food52

  • What she learned while working as an online creator for a major lifestyle brand in LA

  • Why she decided to pursue a Masters with a focus on Social Media Addiction

  • Why social media is so addictive and how to be more intentional when using it

  • Why she started her morning person newsletter on Substack

  • The pros/cons to the Substack platform

  • How she found her newsletter niche and grew to thousands of paid subscribers in just one year

  • How she navigates sharing her personal life and setting boundaries online

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jan 24, 2023

How passion and growth are connected, how to reinvest in a website, and growing a loyal audience with Maurizio Leo.

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Welcome to episode 393 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Maurizio Leo from The Perfect Loaf about business growth through passion.

How Passion and Sourdough Feed a 9 Million Pageview Food Blog

From co-founding and running a popular phone app to starting a sourdough blog that now gets 9 million pageviews a year, Maurizio Leo is a busy guy.

But everything he does is deeply rooted in passion, and you’ll hear why forming businesses around that passion has been crucial for his business growth and consistency in this conversation today.

If you’re looking for ways to diversify your income, growth strategies, or simply some inspiration to help you work towards your goals, you’ll get it all in this episode!

In this episode, you’ll learn:

  • About his background in computer science
  • How he transitioned to working in the food space
  • How the passion and growth are connected
  • What his schedule looks like as an owner of two successful businesses
  • At what point Maurizio knew The Perfect Loaf could be a business
  • How the pandemic impacted The Perfect Loaf’s traffic
  • How he reinvests in the site
  • Why he decided to offer a membership
  • What the process of writing a cookbook was like
  • What Maurizio is anticipating in the next few years

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, email us at podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.

Jan 17, 2023

Dealing with hacked Instagram and Facebook accounts and tips for securing your own social media accounts with Bjork Ostrom.

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Welcome to episode 392 of The Food Blogger Pro Podcast! This week on the podcast, Bjork explains how the Pinch of Yum Instagram account got hacked and eventually recovered.

Pinch of Yum’s Hacked Instagram Account

Last month, Bjork and Lindsay went through something we all fear as content creators: they completely lost access to the Pinch of Yum Instagram account after Lindsay’s Facebook account got hacked. Talk about a scary situation!

They were eventually able to get the accounts recovered, but they went through a few very stressful days trying to get everything sorted out. In this episode, Bjork shares the entire story of how this happened, how they were able to recover the accounts, and what measures they’re taking to prevent this from happening in the future.

Last but not least, Bjork also provides some tips for how you can secure your own social media accounts to hopefully avoid a situation like this.

In this episode, you’ll learn:

  • How Lindsay’s Facebook and Instagram accounts got hacked
  • How two-factor authentication works
  • How they were able to get the accounts recovered
  • Tips for securing your own social media accounts
  • How phishing works

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jan 10, 2023

Working with a literary agent, writing a cookbook proposal, and going through the cookbook publishing process from start to finish with Sally Ekus from The Ekus Group.

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Welcome to episode 391 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Sally Ekus from The Ekus Group about what the cookbook publishing process looks like.

Behind the Scenes of the Cookbook Publishing Process

As food bloggers and food creators, many of us dream about writing our own cookbooks one day. But what does it take to get a cookbook deal, and what does the cookbook publishing process actually look like?

That’s what we’re chatting about in this interview with Sally Ekus! She’s a literary agent at The Ekus Group and has brokered over 300 book deals with top publishers across the country.

In this episode, you’ll learn what she does as a literary agent, what steps are involved in the cookbook publishing process, how to set yourself up for success to potentially write a cookbook in the future, and more.

In this episode, you’ll learn:

  • How Sally became a literary agent
  • What she does at The Ekus Group
  • Why cookbook proposals are so important
  • How to set yourself up for success to potentially write a cookbook
  • Why the topic for a first cookbook is so important
  • How advances and royalties work for cookbooks
  • What the differences are between frontlist and backlist titles
  • What cookbook marketing and publicity look like
  • What steps are involved in the cookbook publishing process
  • How long it typically takes to write a cookbook
  • What she teaches in her How to Write a Cookbook course
  • Why writing a cookbook can lead to many other opportunities

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Jan 3, 2023

Overcoming feelings of burnout, becoming a full-time content creator, and creating multiple revenue streams with Karishma Pradhan from Home Cooking Collective.

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Welcome to episode 390 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Karishma Pradhan from Home Cooking Collective about how she overcame burnout and built a successful career as a food creator.

Overcoming Burnout and Building a Successful Career as a Food Creator

Today, we’re really excited to share this conversation with Karishma Pradhan! She runs the site Home Cooking Collective, and she has a really unique story to share about how she became a full-time food creator.

In this episode, you’ll hear what her career used to look like as a data analyst, why she transitioned to working for herself, how she overcame feelings of burnout, and how she earns an income now by sharing food content online.

It’s a really inspiring interview that emphasizes the importance of finding work that serves you and empowers your physical and mental health. We hope you enjoy it!

In this episode, you’ll learn:

  • What Karishma learned working in data analytics
  • How she transitioned to working for herself
  • How she overcame feelings of burnout
  • How she got into sharing food content online
  • How she analyzes user behavior as a blogger and content creator
  • Why she decided to start hosting cooking workshops
  • How she got into doing freelance recipe development and food writing
  • How she prioritizes her time and manages her work

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 27, 2022

Investing money into your business, deleting posts to encourage growth, and the importance of having accountability partners with Sarah Cook from Sustainable Cooks.

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Welcome to episode 389 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Sarah Cook from Sustainable Cooks where she talks about what specific strategies she implemented to grow her blog’s traffic and increase her revenue.

Going From 17k to 600k Monthly Pageviews

For today’s FBP Rewind episode, we’re rewinding back to our September 2021 interview with Sarah Cook from Sustainable Cooks!

Sarah’s story is so inspiring, and in this episode, she shares everything she did to go from 17k to 600k monthly pageviews with her blog. She explains some of the unique ways she has invested in her blog, why she decided to delete hundreds of posts, why she loves having a blogging accountability partner, and more.

It’s a great interview, and we hope you can apply some of these tips and skills to grow your own traffic. Let’s rewind!

In this episode, you’ll learn:

  • How Sarah decided to go all in with her blog
  • How she struggled to define her identity as a full-time blogger
  • Where she started investing money into her business
  • How she shifted her content strategy
  • Why she deleted hundreds of posts on her blog
  • How she categorized her content into specific buckets
  • Why ad earnings are typically lower in Q1
  • How her blog’s success has helped her support causes she cares about
  • How she fits work into the margins of her day
  • What tasks she decided to hire out
  • Why she loves having a blogging accountability partner

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 20, 2022

Improving your food photography skills, getting a cookbook deal, and focusing on SEO with Emma Duckworth from Emma Duckworth Bakes.

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Welcome to episode 388 of The Food Blogger Pro Podcast! This week on the podcast, we’re rewinding back to our episode with Emma Duckworth from Emma Duckworth Bakes where she talks about how she’s grown her blog by focusing on SEO.

Doubling Pageviews by Focusing on SEO

It’s another FBP Rewind episode today, and we’re so excited to revisit our November 2021 interview with Emma Duckworth from Emma Duckworth Bakes!

After growing her business for a few years, Emma decided to double down on her blog and hired a mentor to help her out with SEO. You’ll hear how she used the avatar exercise to understand her audience, how she optimized her homepage and recipe categories, and what she’s doing to focus on SEO moving forward.

If SEO is a focus for you at the moment, you won’t want to miss this episode!

In this episode, you’ll learn:

  • How Emma got into food photography and food blogging
  • How she grew her food photography skills
  • What steps she took to strategically grow her Instagram account
  • How she started getting her first sponsored work
  • What she learned from the cookbook writing process
  • Why she decided to double down on her blog
  • How she hired a mentor to help her out with SEO
  • How she used the avatar exercise to understand her audience
  • How she optimized her blog’s homepage and categories
  • How she identified and optimized her top-performing posts
  • How she has started doing keyword research
  • Why she and her husband decided to launch a street coffee business
  • What she’s focusing her attention on moving forward

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

Dec 13, 2022

Running a web design studio, conveying your brand's voice and messaging, and optimizing the user experience on your blog with Madison Wetherill from Grace + Vine Studios.

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Welcome to episode 387 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Madison Wetherill from Grace + Vine Studios about optimizing your website design as a food blogger.

Optimizing Your Website Design as a Food Blogger

When it comes down to it, website design is so much more than just your website layout and logo; a large component of it is how you convey your brand’s messaging and voice throughout all the pages on your site.

Madison Wetherill is the web designer behind Grace + Vine Studios, and she’s here on the podcast today to share all her best tips for optimizing your website design as a food blogger!

In this episode, you’ll hear how she works with food bloggers, how she helps her clients develop and showcase their brand’s voice, and her best tips for enhancing the user experience on your site. We hope you enjoy this episode!

In this episode, you’ll learn:

  • How Madison became a web designer
  • How she works with food bloggers at her web design studio
  • Why brand voice is so important
  • How to stand out in the crowd as a food blogger
  • How to convey your brand’s messaging on your blog’s homepage and blog posts
  • How to optimize the user experience on your site
  • Why she decided to expand her team
  • What topics she covers on her podcast

Resources:

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This episode is sponsored by Clariti. Learn how you can organize your blog content for maximum growth by going to clariti.com/food.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership

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