134: FBP Rewind: Creating Success with Sally McKenney

Comparison, how to juggle a blog and a full-time job, and cookbook deals with Sally McKenney.

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Welcome to episode 134 of the Food Blogger Pro podcast! This episode is a special FBP Rewind episode where we’re rewinding to one of our first and most popular episodes with Sally McKenney from Sally’s Baking Addiction.

Creating Success

If you haven’t been over to Sally’s Baking Addiction yet, you are certainly missing out. Sally creates baked goods to swoon over - from cheesecake to brownies to pies, and everything you can imagine with funfetti. She’s also a whiz when it comes to blog success. Sally took her blog from zero to hero (read: full time job) in just two years. She is now the author of three cookbooks, Sally’s Baking Addiction, Sally’s Candy Addiction, and Sally’s Cookie Addiction.

If you dream of taking your hobby blog to full-time status, this episode is not to be missed!

In this episode, Sally shares:

• Why comparing your baby blog to the big guns is not a good strategy
• What she attributes to her rapid success (hint: it’s not luck!)
• How she juggled her full-time job and growing her food blog
• How she got a cookbook deal - and kept up her blog while writing it
• Where her traffic comes from
• And the advice she would give herself back when she started her blog

Resources:

• Sally’s Baking Addiction
• Sally’s Baking Addiction
• Sally’s Candy Addiction
• Sally’s Cookie Addiction

Thanks to our Reviewer of the Week, Theodore Leaf from theodoreleaf.com! If you’d like to be featured, leave a review for us on iTunes and include your name and blog name in the review.

If you have any comments, questions, or suggestions for interviews, be sure to email them to [e-mail].